A Informa O Jur Dica Nas M Dias E Redes Sociais
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Marketing In The Public Sector
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Author : Nancy R. Lee
language : en
Publisher: Pearson Education
Release Date : 2006-10-16
Marketing In The Public Sector written by Nancy R. Lee and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-16 with Business & Economics categories.
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
Marketing 4 0
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2016-11-17
Marketing 4 0 written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-17 with Business & Economics categories.
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Spin Selling
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Author : Neil Rackham
language : en
Publisher: Taylor & Francis
Release Date : 2020-04-28
Spin Selling written by Neil Rackham and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-28 with Business & Economics categories.
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Pedagogy Of Freedom
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Author : Paulo Freire
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2000-12-13
Pedagogy Of Freedom written by Paulo Freire and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-12-13 with Education categories.
This book displays the striking creativity and profound insight that characterized Freire's work to the very end of his life-an uplifting and provocative exploration not only for educators, but also for all that learn and live.
Introducing Social Networks
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Author : Alain Degenne
language : en
Publisher: SAGE
Release Date : 1999-06-09
Introducing Social Networks written by Alain Degenne and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06-09 with Social Science categories.
This first-rate introduction to the study of social networks combines a hands-on manual with an up-to-date review of the latest research and techniques. The authors provide a thorough grounding in the application of the methods of social network analysis. They offer an understanding of the theory of social structures in which social network analysis is grounded, a summary of the concepts needed for dealing with more advanced techniques, and guides for using the primary computer software packages for social network analysis.
Consuming Life
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Author : Zygmunt Bauman
language : en
Publisher: John Wiley & Sons
Release Date : 2013-05-08
Consuming Life written by Zygmunt Bauman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-05-08 with Social Science categories.
With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market. The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important feature of the society of consumers. It is the hidden truth, the deepest and most closely guarded secret, of the consumer society in which we now live. In this new book Zygmunt Bauman examines the impact of consumerist attitudes and patterns of conduct on various apparently unconnected aspects of social life politics and democracy, social divisions and stratification, communities and partnerships, identity building, the production and use of knowledge, and value preferences. The invasion and colonization of the web of human relations by the worldviews and behavioural patterns inspired and shaped by commodity markets, and the sources of resentment, dissent and occasional resistance to the occupying forces, are the central themes of this brilliant new book by one of the worlds most original and insightful social thinkers.
In Search Of The Virtual Class
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Author : Lalita Rajasingham
language : en
Publisher: Routledge
Release Date : 2002-09-11
In Search Of The Virtual Class written by Lalita Rajasingham and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-09-11 with Education categories.
'Shirley zips into her skin-tight school uniform, which on the outside looks something like a ski suit. The lining of the suit in fact contains cabling that makes the suit a communication system and there are pressure pads where the suit touches skin that give a sense of touch. Next, she sits astride something that is a bit like a motorbike, except that it has no wheels and is attached firmly to the floor. Her feet fit on to something similar to a brake and accelerator and her gloved hands hold onto handlebars. She shouts, "I'm off to school, Dad". Her father, who is taking time out from his teleworking, begins to remind her that the family are going teleshopping in the virtual city later in the day, but it is too late, his daughter has already donned her school helmet. She is no longer in the real world of her real home, she is in the virtual world of her virtual school.' Is this the shape of the future of education? This book presents a vision of what will happen to education and training as information technology develops. The argument is simple. To prepare people for life in an information society they need to be taught with the technology of an information society. But what shape will that take? Can the classroom as we know it - a communications system which has been in place for four thousand years - be replaced? The authors argue that through the development of telecommunications for telelearning a genuine revolution in education is in the making. The book describes how, through the convergence of a cluster of new technologies including virtual reality, artificial intelligence, nanotechnology and the superhighways of telecommunications, a new educational paradigm will emerge in the form of a virtual class. Teachers, trainers and educators who worry about how best to prepare students for life in an ever-changing world will find much inspiration in this engagingly written and jargon-free book
Os Limites Do Sharenting E O Over Sharenting
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Author : Fernanda Marinho Antunes de Carvalho
language : pt-BR
Publisher: Editora Dialética
Release Date : 2024-04-29
Os Limites Do Sharenting E O Over Sharenting written by Fernanda Marinho Antunes de Carvalho and has been published by Editora Dialética this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-04-29 with Law categories.
Em um mundo fortemente influenciado pela expansão tecnológica, os pais passaram a dividir suas experiências cotidianas e a partilhar suas histórias na rede mundial de computadores. Nessa nova dinâmica, os filhos, muitas vezes, apresentam-se como personagens importantes ao que se tem dado o nome de sharenting, união das palavras da língua inglesa "share" (partilhar) e "parenting" (no sentido de cuidar, exercer a autoridade parental), para expressar quando pais partilham informações não só próprias, como também de seus filhos, no ambiente digital. Por meio de suas postagens, contudo, os pais podem colocá-los em perigo, tornando-os, por exemplo, mais suscetíveis às situações de bullying ou cyberbullying, ou à atuação de agressores e pedófilos. Além disso, os filhos irão crescer e poderão, simplesmente, desaprovar a sua exposição pretérita ao se depararem com um verdadeiro rastro digital criado a partir dessas publicações. A prática, entretanto, pode trazer benefícios, possibilitando que os pais se conectem virtualmente com parentes e amigos. Por isso, parte da doutrina busca combater não o sharenting, por si só, mas o over-sharenting, isto é, quando a prática se torna excessiva. Diante desse contexto, tendo como foco a primeira infância, esta obra buscou examinar os limites do sharenting; propor um conceito jurídico e preciso do over-sharenting, bem como determinar mecanismos efetivos para a proteção das crianças nessa nova dinâmica, à luz do ordenamento jurídico brasileiro. Texto de contracapa: "A autora vence a miopia desse mundo posto, dá protagonismo ao olhar da criança e busca inserir o seu bem-estar e a sua proteção no centro do debate. Ao final, o leitor verá que há uma nova visão suscitada, que nos impressiona pela beleza, pela sensibilidade, mas também pelo cuidado na construção de cada detalhe da estrutura jurídica que lhe dá corpo. Que as novas lentes, cuidadosamente desenhadas nessa obra, possam incentivar o debate em torno do tema e propiciar sempre soluções que almejem a real proteção e a concretização do melhor interesse da criança".
A Regula O Dos Conte Dos Dispon Veis Na Internet
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Author : Hugo Lança
language : pt-BR
Publisher: Chiado Editora
Release Date : 2016-12-27
A Regula O Dos Conte Dos Dispon Veis Na Internet written by Hugo Lança and has been published by Chiado Editora this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-12-27 with categories.
A internet está no epicentro da vida das crianças. E se, a rede, é [pode ser] um maravilhoso mundo novo, também carrila perigos que os pais e educadores não podem ignorar. Porque a primeira responsabilidade é sua. Sendo esta uma dissertação de Doutoramento em Direito, foi pensada para ser lida, não apenas por juristas, mas por psicólogos, sociólogos, pedagogos, pais e educadores. E também por adolescentes. Com este trabalho, não se procura a Verdade; antes, queremos ser atores num debate sério e honesto sobre esta questão, para a qual todos os contributos são válidos e necessários.
Democratizing Democracy
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Author : Boaventura de Sousa Santos
language : en
Publisher: Verso Books
Release Date : 2020-05-05
Democratizing Democracy written by Boaventura de Sousa Santos and has been published by Verso Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-05 with Political Science categories.
The majorconflicts between the Global North and the South can be expected toresult from the confrontation of alternative conceptions of democracy,mainly between liberal or representative democracy and participatorydemocracy. The hegemonic model of democracy, while prevailing on aglobal scale, guarantees no more than low-intensity democracy. Inrecent times, participatory democracy has exhibited a new dynamic,engaging mainly subaltern communities and social groups that fightagainst social exclusion and the suppression of citizenship. In thiscollection of reports from the Global South-India, South Africa,Mozambique, Colombia, and Brazil-De Sousa Santos and his colleaguesshow how, in some cases, the deepening of democracy results from thedevelopment of dual forms of participatory and representativedemocracy, and points to the emergence of transnational networks ofparticipatory democracy initiatives. Such networks pave one of the waysto the reinvention of social emancipation. This is volume 1 of the Reinventing Social Emancipation project, edited by Boaventura de Sousa Santos.