Aof Marketing Manual
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The Marketing Manual
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Author : Michael Baker
language : en
Publisher: Routledge
Release Date : 2009-11-03
The Marketing Manual written by Michael Baker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-11-03 with Business & Economics categories.
The Marketing Manual is a step-by-step guide to solving your marketing problem. Through questions, practical examples and mini-case studies, this book demonstrates how to prepare your marketing plan. The Marketing Manual addresses the 3 fundamental questions facing the business planner: *where are we now? *where do we want to go? *how do we get there? The workbook elaborates on these essential questions helping you to address your own marketing problem and work through to the preparation of an operational marketing plan.
The Sage Handbook Of Marketing Theory
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Author : Pauline Maclaran
language : en
Publisher: SAGE
Release Date : 2009-12-04
The Sage Handbook Of Marketing Theory written by Pauline Maclaran and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-04 with Business & Economics categories.
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
The Handbook Of Field Marketing
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Author : Alison Williams
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-06-03
The Handbook Of Field Marketing written by Alison Williams and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-06-03 with Business & Economics categories.
If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success. Crammed with self study questions, case studies, and proven advice for success, this book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research. The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.
Handbook Of Marketing Research
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Author :
language : en
Publisher:
Release Date :
Handbook Of Marketing Research written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with Marketing research categories.
Essentials Of Marketing Management Manual
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Author : Joe Kent Kerby
language : en
Publisher:
Release Date : 1970
Essentials Of Marketing Management Manual written by Joe Kent Kerby and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with categories.
Handbook Of Niche Marketing
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Author : Tevfik Dalgic
language : en
Publisher: Psychology Press
Release Date : 2006
Handbook Of Niche Marketing written by Tevfik Dalgic and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. The Handbook of Niche Marketing: Principles and Practice fills the information gap long seen in niche marketing research by presenting the essential and influential articles from recent years in one book. This unique educational resource reveals the theories, the strategies, and real-life case studies of niche marketing success and why it is on its way to becoming the next global marketing wave. The Handbook of Niche Marketing features respected authorities' insightful research and valuable discussions on a variety of marketing issues, such as niche marketing theory, niche vs. mass marketing, choosing niche strategy, brand loyalty, overlap, and product line cannibalizationwith practical guidelines for using niche marketing strategy in various markets. This well-referenced guide includes extensive tables, graphs, illustrations, and real-life case studies to clearly illustrate ideas and concepts. The Handbook of Niche Marketing explores niche marketing's: concepts and theories principles empirical research customer satisfaction issues strategies applications different types of niche markets The Handbook of Niche Marketing is a comprehensive text invaluable for marketing students, instructors, and anyone wanting to maximize their marketing abilities in niche markets.
Handbook Of Marketing
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Author : Barton A Weitz
language : en
Publisher: SAGE
Release Date : 2002-11-04
Handbook Of Marketing written by Barton A Weitz and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-11-04 with Business & Economics categories.
The Handbook of Marketing presents a major retrospective and prospective overview of the field of marketing, and provides a landmark reference at a time when many of the traditional boundaries and domains within the marketing discipline have been subject to change. The Handbook frames, assesses and synthesizes the work in the field and helps to define and shape its current and future development. It includes contributions from leading scholars in the field, and the input of an international and extremely distinguished advisory board of marketing academics. The Handbook of Marketing will be invaluable to advanced undergraduates, graduate students and academics in marketing.
The Cim Handbook Of Strategic Marketing
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Author : Chartered Institute of Marketing
language : en
Publisher: Elsevier
Release Date : 1998
The Cim Handbook Of Strategic Marketing written by Chartered Institute of Marketing and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This reference source is a guide to effective marketing practice for managers and employees who are building their marketing competence by attending training programmes.
Handbook Of Services Marketing And Management
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Author : Teresa Swartz
language : en
Publisher: SAGE
Release Date : 2000
Handbook Of Services Marketing And Management written by Teresa Swartz and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world''s leading experts on services marketing and management.'
Instructor S Manual To Accompany Fundamentals Of Marketing Seventh Edition
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Author : William J. Stanton
language : en
Publisher:
Release Date : 1984
Instructor S Manual To Accompany Fundamentals Of Marketing Seventh Edition written by William J. Stanton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Marketing categories.