Bewertung Von Testmarktsimulationsmodellen
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Marketing Problems
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Author : Melvin Thomas Copeland
language : en
Publisher: Legare Street Press
Release Date : 2023-07-18
Marketing Problems written by Melvin Thomas Copeland and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-18 with categories.
This book dives deep into the world of marketing, providing insightful and strategic solutions to common marketing problems. With real-world examples and practical advice, this book is an essential resource for anyone interested in marketing. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Nonprofit Marketing
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Author : Elizabeth Parsons
language : en
Publisher: SAGE Publications Limited
Release Date : 2008-06-05
Nonprofit Marketing written by Elizabeth Parsons and has been published by SAGE Publications Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-06-05 with Business & Economics categories.
As early as the sixties, academics began to question the borders and boundaries of marketing. A new wave of thinking born from social influences entreated them to liberate the marketing concept from the confines of the commercial profit motive. Despite several shifts in focus for nonprofit marketing, topics that have continued to receive particular attention include the attraction of resources (including fundraising and volunteer recruitment), issues surrounding image and reputation, the use of marketing to promote behavioural change and the evolving relationship between principles and practices of marketing and the arts. This major work addresses both the historical and conceptual development of the field as well as the new concepts and challenges it faces in the new millennium. This collection of articles and book chapters will equip academics and practitioners to participtate in and steer the key and contemporary debates. Volume I: The Evolution of Nonprofit Marketing provides a historical overview of both the conceptual and practical development of the field. Volume II: Nonprofit Marketing Applications sets out a thorough synopsis of the practical and managerial development of the field to examine the scope and nature of applications while Volume III: Key Debates and Contemporary Issues in Nonprofit Marketing offers a critical perspective on current challenges and debates.
Price Management
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2018-12-11
Price Management written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-11 with Business & Economics categories.
In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of “price theory” and “price policy,” the authors coined the term “price management” to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a “bible” for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management “This book is truly state of the art and the most comprehensive work in price management.” - Prof. Philip Kotler, Kellogg School of Management, Northwestern University “This very important book builds an outstanding bridge between science and practice.“ - Kasper Rorsted, CEO, Adidas “This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty.” - Dr. Chang-Gyu Hwang, Chairman and CEO, KT Corporation (Korea Telecom)
Forecasting In Business And Economics
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Author : C. W. J. Granger
language : en
Publisher: Academic Press Incorporated
Release Date : 1989-04-28
Forecasting In Business And Economics written by C. W. J. Granger and has been published by Academic Press Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989-04-28 with Business & Economics categories.
Describes the major techniques of forecasting used in economics and business. This book focuses on the forecasting of economic data and covers a range of topics, including the description of the Box-Jenkins single series modeling techniques; forecasts from purely statistical and econometric models; nonstationary and nonlinear models; and more.
Integrated Information Management
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Author : Rüdiger Zarnekow
language : en
Publisher: Springer Science & Business Media
Release Date : 2006-07-25
Integrated Information Management written by Rüdiger Zarnekow and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-07-25 with Business & Economics categories.
This book addresses the challenges facing information management (IM) and presents practical solution propositions. The first section describes six current trends and challenges to IM. The second section introduces a comprehensive model of integrated information management (IIM). The third section, using six practical examples, describes how selected concepts of IIM can be implemented. This book is built upon the fundamental premise of transferring successful management concepts from industrial production to IT management.
Virtual Selling
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Author : Thomas M. Siebel
language : en
Publisher: Simon and Schuster
Release Date : 2002-01-15
Virtual Selling written by Thomas M. Siebel and has been published by Simon and Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-15 with Business & Economics categories.
Known in Silicon Valley as "a salesman's salesman", Thomas Siebel has created Siebel Systems to produce customer-specific brochures and presentations--and even products--on demand. This book demonstrate how Siebel Systems centers on enlarging the role of the sales rep to sales project coordinator. Illustrations.
The History Of Marketing Thought
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Author : Robert Bartels
language : en
Publisher: Publishing Horizons, Incorporated
Release Date : 1988
The History Of Marketing Thought written by Robert Bartels and has been published by Publishing Horizons, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Business & Economics categories.
Introduction To Business Organization
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Author : Samuel Edwin Sparling
language : en
Publisher:
Release Date : 1906
Introduction To Business Organization written by Samuel Edwin Sparling and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1906 with Business categories.
Smart Product Engineering
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Author : Michael Abramovici
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-03-14
Smart Product Engineering written by Michael Abramovici and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-14 with Technology & Engineering categories.
The collection of papers in this book comprises the proceedings of the 23rd CIRP Design Conference held between March 11th and March 13th 2013 at the Ruhr-Universität Bochum in Germany. The event was organized in cooperation with the German Academic Society for Product Development – WiGeP. The focus of the conference was on »Smart Product Engineering«, covering two major aspects of modern product creation: the development of intelligent (“smart”) products as well as the new (“smart”) approach of engineering, explicitly taking into account consistent systems integration. Throughout the 97 papers contained in these proceedings, a range of topics are covered, amongst them the different facets and aspects of what makes a product or an engineering solution “smart”. In addition, the conference papers investigate new ways of engineering for production planning and collaboration towards Smart Product Engineering. The publications provide a solid insight into the pressing issues of modern digital product creation facing increasing challenges in a rapidly changing industrial environment. They also give implicit advice how a “smart” product or engineering solution (processes, methods and tools) needs to be designed and implemented in order to become successful.
The Silent Revolution
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Author : Ronald Inglehart
language : en
Publisher: Princeton University Press
Release Date : 2015-03-08
The Silent Revolution written by Ronald Inglehart and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-08 with Social Science categories.
This book contends that beneath the frenzied activism of the sixties and the seeming quiescence of the seventies, a "silent revolution" has been occurring that is gradually but fundamentally changing political life throughout the Western world. Ronald Inglehart focuses on two aspects of this revolution: a shift from an overwhelming emphasis on material values and physical security toward greater concern with the quality of life; and an increase in the political skills of Western publics that enables them to play a greater role in making important political decisions. Originally published in 1977. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.