Brand 31 June 2017
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Focus On 100 Most Popular English Male Comedians
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Author : Wikipedia contributors
language : en
Publisher: e-artnow sro
Release Date :
Focus On 100 Most Popular English Male Comedians written by Wikipedia contributors and has been published by e-artnow sro this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
The Routledge Companion To Air Transport Management
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Author : Nigel Halpern
language : en
Publisher: Routledge
Release Date : 2018-01-31
The Routledge Companion To Air Transport Management written by Nigel Halpern and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-31 with Business & Economics categories.
The Routledge Companion to Air Transport Management provides a comprehensive, up-to-date review of air transport management research and literature. This exciting new handbook provides a unique repository of current knowledge and critical debate with an international focus, considering both developed and emerging markets, and covering key sectors of the air transport industry. The companion consists of 25 chapters that are written by 39 leading researchers, scholars and industry experts based at universities, research institutes, and air transport companies and organisations in 12 different countries in Africa, Asia-Pacific, Europe and North America to provide a definitive, trustworthy resource. The international team of contributors have proven experience of research and publication in their specialist areas, and contribute to this companion by drawing upon research published mainly in academic, industry and government sources. This seminal companion is a vital resource for researchers, scholars and students of air transport management. It is organised into three parts: current state of the air transport sectors (Part I); application of management disciplines to airlines and airports (Part II); and key selected themes (Part III).
Fibre2fashion Textile Magazine June 2017
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Author : Fibre2Fashion
language : en
Publisher: Fibre2Fashion
Release Date : 2017-06-01
Fibre2fashion Textile Magazine June 2017 written by Fibre2Fashion and has been published by Fibre2Fashion this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-06-01 with Antiques & Collectibles categories.
Fibre2Fashion magazine—the print venture of Fibre2Fashion.com since 2011—is circulated among a carefully-chosen target audience globally, and reaches the desks of top management and decision-makers in the textiles, apparel and fashion industry. As one of India's leading industry magazines for the entire textile value chain, Fibre2Fashion Magazine takes the reader beyond the mundane headlines, and analyses issues in-depth.
Reimagining Journalism In A Post Truth World
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Author : Ed Madison
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2018-02-08
Reimagining Journalism In A Post Truth World written by Ed Madison and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-08 with Language Arts & Disciplines categories.
Amidst "alternative facts" and "post-truth" politics, news journalism is more important and complex than ever. This book examines journalism's evolution within digital media's ecosystem where lies often spread faster than truth, and consumers expect conversations, not lectures. Tthe 2016 U.S. presidential election delivered a stunning result, but the news media's breathless coverage of it was no surprise. News networks turned debates into primetime entertainment, reporters spent more time covering poll results than public policy issues, and the cozy relationship between journalists and political insiders helped ensure intrigue and ratings, even as it eroded journalism's role as democracy's "Fourth Estate." Against this sobering backdrop, a broadcast news veteran and a millennial newshound consider how journalism can regain the public's trust by learning from pioneers both within and beyond the profession. Connecting the dots between faux news, "fake news," and real news, coauthors Madison and DeJarnette provide an unflinching analysis of where mainstream journalism went wrong—and what the next generation of reporters can do to make it right. The significance of Donald Trump's presidency is not lost on the authors, but Reimagining Journalism in a Post-Truth World is not a post-mortem of the 2016 presidential election, nor is it a how-to guide for reporting on Trump's White House. Instead, this accessible and engaging book offers a broader perspective on contemporary journalism, pairing lively anecdotes with insightful analysis of long-term trends and challenges. Drawing on their expertise in media innovation and entrepreneurship, the authors explore how comedians like John Oliver, Trevor Noah, and Samantha Bee are breaking (and reshaping) the rules of political journalism; how legacy media outlets like The Boston Globe, The Washington Post, and The New York Times are retooling for the digital age; and how newcomers like Vice, Hearken, and De Correspondent are innovating new models for reporting and storytelling. Anyone seeking to make sense of modern journalism and its intersections with democracy will want to read this book.
Mgmt4
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Author : Chuck Williams
language : en
Publisher: Cengage AU
Release Date : 2019-09-09
Mgmt4 written by Chuck Williams and has been published by Cengage AU this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-09 with Business & Economics categories.
MGMT4 is the fourth Asia–Pacific edition of this innovative approach to teaching and learning the principles of management. Concise yet complete coverage of the subject, supported by a suite of online learning tools and teaching material equips students and instructors with the resources required to successfully undertake an introductory management course. This highly visual and engaging resource is now available on the MindTap eLearning platform, allowing for seamless delivery both online and in-class. With the Cengage Mobile app students can take course materials with them – anytime, anywhere. New, print versions of this book include access to the MindTap platform.
Advanced Brand Management 3rd Edition
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Author : Paul Temporal
language : en
Publisher: Harriman House Limited
Release Date : 2019-02-25
Advanced Brand Management 3rd Edition written by Paul Temporal and has been published by Harriman House Limited this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-25 with Business & Economics categories.
Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.
Current Trends In Web Engineering
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Author : Irene Garrigós
language : en
Publisher: Springer
Release Date : 2018-02-21
Current Trends In Web Engineering written by Irene Garrigós and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-02-21 with Computers categories.
This book constitutes the refereed thoroughly refereed post-workshop proceedings of the 17th International Conference on Web Engineering, ICWE 2017, held in Rome, Italy, in June 2017. The 24 revised full papers were selected from 34 submissions. The workshops complement the main conference, and explore new trends on core topics of Web engineering. The workshop committee accepted five workshops of which the following four contributed papers to this volume: - 2nd International Workshop on Liquid Multi-Device Software and 1st International Workshop on Engineering the Web of Things - International Workshop on The Practice Of The Open Web (practi-O-web 2017) - 3rd International Workshop on Natural Language Processing for Informal Text (NLPIT 2017) - 3rd International Workshop on Mining the Social Web (SoWeMine 2017).
Russia S Regional Identities
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Author : Edith W. Clowes
language : en
Publisher: Routledge
Release Date : 2018-01-17
Russia S Regional Identities written by Edith W. Clowes and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-17 with Social Science categories.
Contemporary Russia is often viewed as a centralised regime based in Moscow, with dependent provinces, made subservient by Putin’s policies limiting regional autonomy. This book, however, demonstrates that beyond this largely political view, by looking at Russia’s regions more in cultural and social terms, a quite different picture emerges, of a Russia rich in variety, with different regional identities, cultures, traditions and memories. The book explores how identities are formed and rethought in contemporary Russia, and outlines the nature of particular regional identities, from Siberia and the Urals to southern Russia, from the Russian heartland to the non-Russian republics.
The Handbook Of European Defence Policies And Armed Forces
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Author : Hugo Meijer
language : en
Publisher: Oxford University Press
Release Date : 2018-06-21
The Handbook Of European Defence Policies And Armed Forces written by Hugo Meijer and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-21 with Political Science categories.
The armed forces of Europe have undergone a dramatic transformation since the collapse of the Soviet Union. The Handbook of European Defence Policies and Armed Forces provides the first comprehensive analysis of national security and defence policies, strategies, doctrines, capabilities, and military operations, as well as the alliances and partnerships of European armed forces in response to the security challenges Europe has faced since the end of the cold war. A truly cross-European comparison of the evolution of national defence policies and armed forces remains a notable blind spot in the existing literature. The Handbook of European Defence Policies and Armed Forces aims to fill this gap with fifty-one contributions on European defence and international security from around the world. The six parts focus on: country-based assessments of the evolution of the national defence policies of Europe's major, medium, and lesser powers since the end of the cold war; the alliances and security partnerships developed by European states to cooperate in the provision of national security; the security challenges faced by European states and their armed forces, ranging from interstate through intra-state and transnational; the national security strategies and doctrines developed in response to these challenges; the military capabilities, and the underlying defence and technological industrial base, brought to bear to support national strategies and doctrines; and, finally, the national or multilateral military operations by European armed forces. The contributions to The Handbook collectively demonstrate the fruitfulness of giving analytical precedence back to the comparative study of national defence policies and armed forces across Europe.
Bridging Disciplinary Perspectives Of Country Image Reputation Brand And Identity
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Author : Diana Ingenhoff
language : en
Publisher: Routledge
Release Date : 2018-11-09
Bridging Disciplinary Perspectives Of Country Image Reputation Brand And Identity written by Diana Ingenhoff and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-09 with Language Arts & Disciplines categories.
Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.