Branded By Law
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Branding Law
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Author : Ross D. Petty
language : en
Publisher:
Release Date : 2016
Branding Law written by Ross D. Petty and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Trademarks categories.
Softbound - New, softbound print book.
Branding Law
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Author : Ross D. Petty
language : en
Publisher:
Release Date : 2016
Branding Law written by Ross D. Petty and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Electronic books categories.
This book provides a comprehensive legal background needed for effective brand marketing including trademark law and important other legal areas.
Legally Branded
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Author :
language : en
Publisher: Shireen Smith
Release Date :
Legally Branded written by and has been published by Shireen Smith this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Brands
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Author : Clive Lawrence
language : en
Publisher: Jordans Pub
Release Date : 2008
Brands written by Clive Lawrence and has been published by Jordans Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Law categories.
Brands: Law, Practice and Precedents brings the principal bodies of law which affect creation, management, exploitation and protection of brands together in one place, and considers them with particular emphasis on the way in which they are used best to fulfil the branding objectives of organisations today.With detailed precedents each with full explanatory material Brands: Law, Practice and Precedents is a highly practical and unique publication.The detailed precedents, each with full explanatory material are:• Co-existence Agreement • Design Commission Agreement • Endorsement Agreement • Copyright/ Design Right Assignment • Trade Mark Assignment • Consultancy Agreement • Merchandising Agreement • PR/ Advertising Relationship AgreementIncludes CD-ROM containing the precedents
The 22 Immutable Laws Of Branding
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Author : Al Ries
language : en
Publisher: Harper Collins
Release Date : 2009-10-06
The 22 Immutable Laws Of Branding written by Al Ries and has been published by Harper Collins this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-10-06 with Business & Economics categories.
This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.
Brands Competition And The Law
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Author : Deven R. Desai
language : en
Publisher:
Release Date : 2015
Brands Competition And The Law written by Deven R. Desai and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with categories.
Brands matter. In modern times, brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Coca-Cola, Nike, Google, Disney, Apple, Microsoft, BMW, Marlboro, IBM, Kellogg's, Louis-Vuitton, and Virgin are all large companies, but they are also brands that present powerful, valuable tools for business. Business is fully aware of that power and value. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. Indeed those functions are far down on the list of what most businesses want for their brands. Brands allow businesses to reach consumers directly with messages regarding emotion, identity, and self-worth such that consumers are no longer buying a product but buying a brand. Businesses pursue that strategy to move beyond price, product, place, and position and create the idea that a consumer should buy a branded good or service at a higher price than the consumer might otherwise pay. Branding explicitly contemplates reducing or eliminating price competition as the brand personality cannot be duplicated. In addition, this practice can be understood as a product differentiation tactic which allows a branded good to turn a commodity into a special category that sees higher margins compared to the others in that market space. In other words, brands have important effects on competition and the marketplace. Given that both trademark law and antitrust law address business competition, one might expect them to address brands as they fit into each doctrine's areas of concern and that together trademark and antitrust law would offer a coherent legal regime to manage the way in which brands affect competition. That, however, is not the case. This article begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. We conclude that branding is so central to the business world, the modern economy, and the law that legal discourse must understand the brand or it will continue to reach incoherent results as it tries to navigate the realities of business competition in the 21st century.
Brands Competition Law And Ip
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Author : Deven R. Desai
language : en
Publisher:
Release Date : 2015
Brands Competition Law And Ip written by Deven R. Desai and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015 with Brand name products--Law and legislation--Congresses categories.
Brands and brand management have become a central feature of the modern economy and a staple of business theory and business practice. Contrary to the law's conception of trademarks, brands are used to indicate far more than source and/or quality. This volume begins the process of broadening the legal understanding of brands by explaining what brands are and how they function, how trademark and antitrust/competition law have misunderstood brands, and the implications of continuing to ignore the role brands play in business competition. This is the first book to engage with the topic from an interdisciplinary perspective, hence it will be a must-have for all those interested in the phenomenon of brands and how their function is recognized by the legal system. The book integrates both a competition and an intellectual property law dimension and explores the regulatory environment and case law in both Europe and the United States.
Fashion Law And Business
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Author : Howard S. Hogan
language : en
Publisher:
Release Date : 2019-08-31
Fashion Law And Business written by Howard S. Hogan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-08-31 with categories.
The 22 Immutable Laws Of Branding By Al Ries And Laura Ries Summary
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Author : QuickRead
language : en
Publisher: QuickRead.com
Release Date :
The 22 Immutable Laws Of Branding By Al Ries And Laura Ries Summary written by QuickRead and has been published by QuickRead.com this book supported file pdf, txt, epub, kindle and other format this book has been release on with Study Aids categories.
Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. Learn how to build a product or service into a World-Class Brand. Imagine walking into a pharmacy in search of a new shampoo. As you browse the shelves, you’re met with countless options. How do you know which one to choose? In today’s world, we are bombarded with products and it’s becoming increasingly harder to create a product that stands out on the shelves. Now, thanks to marketing gurus Al and Laura Ries, you can learn about the success of some of the biggest brands in the world, including Rolex, Volvo, and Coca-Cola. With step-by-step guides on how to stand out, the key to building a successful business is in the branding. As you read, you’ll learn about The 22 Immutable Laws of Branding used by some of the most successful companies in the world. Learn everything including how to choose a company name, how to design an effective logo, and even how brands make critical errors that only diffuse their power and quality.
The Law Of Brand Attraction
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Author : Sammy Blindell
language : en
Publisher:
Release Date : 2020-05-13
The Law Of Brand Attraction written by Sammy Blindell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-05-13 with Business & Economics categories.