Campana Politica Electoral
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El Arte De La Guerra Electoral
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Author : José Adolfo Ibinarriaga
language : es
Publisher: GRIJALBO
Release Date : 2012-02-01
El Arte De La Guerra Electoral written by José Adolfo Ibinarriaga and has been published by GRIJALBO this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-01 with Fiction categories.
Un libro ágil, estimulante e indispensable para entender la comunicación política y los procesos electorales contemporáneos. El arte de la guerra electoral es una obra imprescindible para comprender un aspecto fundamental de la democracia contemporánea: la comunicación política. De la mano de dos especialistas en la materia, el lector hallará en estas páginas una propuesta metodológica y las historias reales que explican con precisión cómo funciona una campaña política en la actualidad, pero sus alcances van más allá de los pormenores de una elección. Se trata de un auténtico llamado para que los ciudadanos asuman su justo papel en la esfera pública y participen de manera informada. Concebido como un manual práctico, el presente libro aborda las ideas de pensadores como Sun Tzu, Maquiavelo, Carl Schmitt, Lenin o Gramsci, cuyas enseñanzas han influido tanto en el diseño de estrategias políticas como en el mundo de los negocios. En esa medida, este volumen también representa un compendio de tácticas que se pueden aplicar en la administración de empresas o en la gestión de conflictos corporativos.
Marketing Pol Tico
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Author : Carlos Salazar Vargas
language : es
Publisher:
Release Date : 1988
Marketing Pol Tico written by Carlos Salazar Vargas and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1988 with Political Science categories.
Manual Del Marketing Politico
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Author : Mba LIC Wilson Ramirez
language : es
Publisher: Lulu.com
Release Date : 2007-02
Manual Del Marketing Politico written by Mba LIC Wilson Ramirez and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-02 with Reference categories.
Este manual sera una importante herramienta practica y breve que explica de una forma sencilla como se realiza el lanzamiento y la puesta en marcha de las campanas politicas y electorales asi como la interpretacion de las mismas. Ademas de como crear estrategias y tacticas ganadoras en cualquier escenario y etapa de la contienda politica.
Electoral Strategies And Political Marketing
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Author : Shaun Bowler
language : en
Publisher: Springer
Release Date : 2016-07-27
Electoral Strategies And Political Marketing written by Shaun Bowler and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Political Science categories.
Despite the central importance of elections to representative democracy, there is no systematic study available of how exactly the parties wage their election campaigns. Examining recent elections in nine countries across three continents, there case studies, all following a common framework, are written by national experts and are based on detailed interviewing and research of the parties. The book includes a lengthy introduction; a comparative study on campaign 'effects'; and a detailed conclusion.
Do Elections Still Matter
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Author : Emiliano Grossman
language : en
Publisher: Oxford University Press
Release Date : 2021-12-01
Do Elections Still Matter written by Emiliano Grossman and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-12-01 with Political Science categories.
Are election campaigns relevant to policymaking, as they should in a democracy? This book sheds new light on this central democratic concern based on an ambitious study of democratic mandates through the lens of agenda-setting in five West European countries since the 1980s. The authors develop and test a new model bridging studies of party competition, pledge fulfillment, and policymaking. The core argument is that electoral priorities are a major factor shaping policy agendas, but mandates should not be mistaken as partisan. Parties are like 'snakes in tunnels': they have distinctive priorities, but they need to respond to emerging problems and their competitors' priorities, resulting in considerable cross-partisan overlap. The 'tunnel of attention' remains constraining in the policymaking arena, especially when opposition parties have resources to press governing parties to act on the campaign priorities. This key aspect of mandate responsiveness has been neglected so far, because in traditional models of mandate representation, party platforms are conceived as a set of distinctive priorities, whose agenda-setting impact ultimately depends on the institutional capacity of the parties in office. Rather differently, this book suggests that counter-majoritarian institutions and windows for opposition parties generate key incentives to stick to the mandate. It shows that these findings hold across five very different democracies: Denmark, France, Germany, Italy, and the UK. The results contribute to a renewal of mandate theories of representation and lead to question the idea underlying much of the comparative politics literature that majoritarian systems are more responsive than consensual ones.
Electoral Dynamics In Indonesia
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Author : Edward Aspinall
language : en
Publisher:
Release Date : 2016
Electoral Dynamics In Indonesia written by Edward Aspinall and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Elections categories.
Voting In A Time Of Change
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Author : Kevin YL Tan
language : en
Publisher: Ethos Books
Release Date : 2022-08-08
Voting In A Time Of Change written by Kevin YL Tan and has been published by Ethos Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-08-08 with Political Science categories.
GE2020: an election that should not be forgotten for yielding startling outcomes, including the appointment of the first Leader of the Opposition. Voting in a Time of Change is part of a longitudinal study by editors Kevin YL Tan and Terence Lee, who have been assembling trenchant analyses of each General Election by leading academics and commentators since GE2011. Their long game makes possible specific and unique insights. Of GE2020, this is what they have to say: “The major political shift in Singapore that started in 2011 is marching on, even amidst a Covid-19 pandemic that was to have been a great disrupter. Whether we call this a ‘New Normal’ – as many did back in 2011 – or otherwise is not as important as the momentum for change that has built up since then. Covid-19 thus became a political backdrop to a social and political shift that was merely searching for a catalyst.” What insights and lessons can we carry forward to the next General Elections? This is an indispensable milestone publication for citizens who wish to commit to even more informed choices, and for political observers who are keeping close tabs on the evolution of our political landscape.
Las Campa As Conectadas
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Author : Xavier Peytibi
language : es
Publisher: Editorial UOC
Release Date : 2020-04-13
Las Campa As Conectadas written by Xavier Peytibi and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-13 with Political Science categories.
¿Qué hacía de Bill Clinton el perfecto candidato? ¿Cómo podemos persuadir a los indecisos en una campaña electoral online y offline? ¿Estar más en la calle tiene efectos en el voto? ¿Hay trucos para que los activistas se movilicen? Estas y centenares de preguntas más se responden en este libro a través de historias, anécdotas y decenas de ejemplos prácticos en campañas de todo el mundo. Porque el modo de hacer campaña electoral está cambiando a la par que cambia la sociedad. Cada vez tienen más importancia las percepciones, las relaciones y conseguir memorabilidad en el elector. Porque solo si entendemos cómo afecta la comunicación política a los potenciales votantes podremos prepararnos para persuadirlos, sea de modo offline u online, en campañas conectadas.
The Electoral Politics Dictionary
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Author : Peter G. Renstrom
language : en
Publisher:
Release Date : 1989
The Electoral Politics Dictionary written by Peter G. Renstrom and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1989 with Political Science categories.
The Politics Of Representation
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Author : Juliet Roper
language : en
Publisher: Peter Lang
Release Date : 2004
The Politics Of Representation written by Juliet Roper and has been published by Peter Lang this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Language Arts & Disciplines categories.
As societies have become ever more complex, coupled with the increased power of the media, electoral campaigns have become a key focus of political communication research. In this important new book, an international team of experts critically examines issues of democratic representation in three culturally diverse nations whose governments are elected under systems of proportional representation - New Zealand, Germany, and Italy. The authors examine the power plays at work in the development and implementation of proportional representation in their respective countries and they consider the ways in which the electoral system has impacted election campaign strategies. The final chapter by Douglas Kellner (George F. Kellner Philosophy of Education Chair, Social Sciences and Comparative Education, UCLA) relates the issue to contemporary politics in the United States by using the 2000 U.S. presidential election to investigate the ways in which democracy is served, and disserved, by the electoral system.