Clever G Rtnern Mehr Zeit Zum Geniessen
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Effective Advertising
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Author : Gerard J. Tellis
language : en
Publisher: SAGE Publications
Release Date : 2003-11-20
Effective Advertising written by Gerard J. Tellis and has been published by SAGE Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-20 with Business & Economics categories.
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, how, and why they work. The first comprehensive book on advertising effectiveness, Understanding Effective Advertising reviews over 50 years of research in the fields of advertising, marketing, consumer behavior, and psychology. It covers all aspects of advertising and its effect on sales, including sales elasticity, carryover effects, content effects, and effects of frequency. Author Gerard J. Tellis distills three decades of academic and professional experience into one volume that successfully dismisses many popular myths about advertising.
Sex In Advertising
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Author : Tom Reichert
language : en
Publisher: Routledge
Release Date : 2014-04-04
Sex In Advertising written by Tom Reichert and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-04 with Business & Economics categories.
A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.
Media And The Moral Mind
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Author : Ronald C. Tamborini
language : en
Publisher: Routledge
Release Date : 2013
Media And The Moral Mind written by Ronald C. Tamborini and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with Business & Economics categories.
Moral psychology and media theory: historical and emerging viewpoints / by Allison Eden, Matthew Grizzard, and Robert J. Lewis -- Universal morality, mediated narratives, and neural synchrony / by Rene Weber, Lucy Popova, and J. Michael Mangus -- A model of intuitive morality and exemplars / by Ron Tamborini -- Morality subcultures and media production: how Hollywood minds the morals of its audience / by Dana Mastro ... [et al.] -- The experience of elevation: responses to media portrayals of moral beauty / by Mary Beth Oliver, Erin Ash, and Julia K. Woolley -- Moral disengagement during exposure to media violence: would it feel right to shoot an innocent civilian in a video game? / by Tilo Hartmann -- Moral monitoring and emotionality in responding to fiction, sports, and the news / by Dolf Zillmann -- How we enjoy and why we seek out morally complex characters in media entertainment / by Arthur A. Raney and Sophie H. Janicke -- The psychological functions of justice in mass media / by Tobias Rothmund ... [et al.] -- The effect of media on children's moral reasoning / by Marina Krcmar
Handbook Of Mobile Communication Studies
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Author : James Everett Katz
language : en
Publisher:
Release Date : 2008
Handbook Of Mobile Communication Studies written by James Everett Katz and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Computers categories.
This volume offers a view of the cultural, interpersonal and family consequences of mobile communication across the globe. The contributors analyse the effects of moble communications on all aspects of life, from the relationship between literacy and the textual features of phones, to the use of ringtones as a form of social exchange.