Communication And Tourism
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Communication In Tourism Hospitality
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Author : Lynn Van der Wagen
language : en
Publisher:
Release Date : 1997
Communication In Tourism Hospitality written by Lynn Van der Wagen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business communication categories.
The aim of this text is to provide the student with the context and skills for effective communication in the tourism and hospitality industry. The book is structured in five parts: the customer and the context for communication; cultures meeting in the workplace; communication and the customer; communication at work and in teams; and job seeking and career development.
Language And Intercultural Communication In Tourism
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Author : Bal Krishna Sharma
language : en
Publisher: Routledge
Release Date : 2021-11-25
Language And Intercultural Communication In Tourism written by Bal Krishna Sharma and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-25 with Language Arts & Disciplines categories.
This collection critically examines tourism as a site of intercultural communication, drawing on the analytical tools afforded by the discipline toward better understanding contemporary tourism discourses and the broader societal structures of power and ideologies in which they are situated. The volume interrogates culture and interculturality in tourism in detailed analyses of discursive details in tourism interactions and focuses on the notion of culture as a process or phenomenon engaged in or enacted on by individuals. Drawing on discourse analytic and ethnographic approaches, the book brings together perspectives from the lived experiences of residents, hosts and ethnographers to explore the extent to which linguistic and cultural differences are constructed, identities negotiated, and power relations maintained and perpetuated in tourism encounters. The volume draws on insights from those working across a range of geographic contexts and explores the interplay of these issues in English as well as other languages and language varieties used in tourism interactions. With its focus on critical approaches to understanding language and culture, this book will appeal to students and scholars in intercultural communication, applied linguistics, sociolinguistics, linguistic anthropology, discourse analysis, and tourism studies.
Marketing Communications In Tourism And Hospitality
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Author : Scott McCabe
language : en
Publisher: Routledge
Release Date : 2010-08-31
Marketing Communications In Tourism And Hospitality written by Scott McCabe and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-31 with Business & Economics categories.
The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.
Information And Communication Technologies In Tourism 2019
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Author : Juho Pesonen
language : en
Publisher: Springer
Release Date : 2018-12-14
Information And Communication Technologies In Tourism 2019 written by Juho Pesonen and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-14 with Business & Economics categories.
This book provides an extensive, up-to-date overview of the ways in which information and communication technologies (ICTs) can be used to develop tourism and hospitality. The coverage encompasses a wide variety of topics within the field, including virtual reality, sharing economy and peer-to-peer accommodation, social media use, hotel technology, big data, robotics, and recommendation systems, to name but a few. The content is based on the 2019 ENTER eTourism conference, organized in Nicosia, Cyprus by the International Federation for Information Technologies and Travel & Tourism (IFITT) – the leading independent global community for the discussion, exchange, and development of knowledge on the use and impact of new ICTs in the travel and tourism industry. The book offers a global perspective and rich source of information on important innovations and novel ideas. Though it will prove especially valuable for academics working in the eTourism field, it will also be of considerable interest to practitioners and students.
Discourse Communication And Tourism
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Author : Adam Jaworski
language : en
Publisher: Channel View Publications
Release Date : 2005-01-01
Discourse Communication And Tourism written by Adam Jaworski and has been published by Channel View Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-01-01 with Travel categories.
For the first time ever, this book brings together an explicit linkage between empirical and theoretical perspectives on tourism and discourse. A broad social semiotic approach is adopted to analyse a range of spoken, written and visual texts providing a unique resource for researching and teaching tourism in the context of communication studies. Some of the key concepts explored in its chapters include space, representation, the tourist experience, identity, performance and authenticity, and the contributors are key sociologists of tourism as well as discourse analysts and sociolinguists.
Travel And Tourism Public Relations
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Author : Dennis E. Deuschl
language : en
Publisher: Routledge
Release Date : 2006
Travel And Tourism Public Relations written by Dennis E. Deuschl and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Business & Economics categories.
Providing a comprehensive overview of PR practice in the four major sectors of the travel and tourism industry, this text outlines standard PR communication tools and addresses the particular communication challenges faced by PR professionals working in the industry.
Communication And Channel Systems In Tourism Marketing
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Author : Muzaffer Uysal
language : en
Publisher: Routledge
Release Date : 2012-11-12
Communication And Channel Systems In Tourism Marketing written by Muzaffer Uysal and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.
What sources of information do tourists consult when choosing a travel destination? How can communication channels be used to reach the tourist market for a specific region? This resource provides new insight into these important questions and more on developing tourism marketing strategies using the key factors of communication and channel systems. Communication and Channel Systems in Tourism Marketing features both conceptual and applied research which provides an excellent base for tourism marketers and destination planners to evaluate and improve their overall tourism marketing programs. Tourism and hospitality scholars discuss communication distribution channels, media selection, information needs and sources, importance of travel brochures and slogans, brochure design, and the effectiveness of communication messages in tourism marketing. The advantages and disadvantages of a wide variety of communication channels are explored including word-of-mouth, brochures/pamphlets, travel agents, magazines, radio, television, and slogans. Some of the topics covered in this book that demonstrate the use of communication and channel systems in tourism marketing are: building repeat visitor relationships image formation distribution channels communication messages and their effectiveness design of destination- and attraction-specific brochures communicating unique selling propositions in slogans This groundbreaking book presents original, empirical research that incorporates communications and channels systems as integral components of tourism marketing. The diversity and originality of these tourism research cases will be helpful to destination promoters, tourism decisionmakers, and tourism planners worldwide. Communication and Channel Systems in Tourism Marketing is also a valuable supplementary text for students in courses on leisure, recreation, hospitality, tourism, and marketing.
Cross Cultural Communication For The Tourism And Hospitality Industry
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Author : Helen FitzGerald
language : en
Publisher:
Release Date : 1998
Cross Cultural Communication For The Tourism And Hospitality Industry written by Helen FitzGerald and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Business & Economics categories.
This introduction to the business of tourism examines the cultural values of various ethnic groups and language and non-verbal communication. Food, beverage, service and accommodation customs are analyzed for varying cultural groups, including South Korean, Thai, German, Indian and American.
Tourism And Intercultural Communication And Innovations
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Author : Stoyan Marinov
language : en
Publisher: Cambridge Scholars Publishing
Release Date : 2019-04-25
Tourism And Intercultural Communication And Innovations written by Stoyan Marinov and has been published by Cambridge Scholars Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-25 with Business & Economics categories.
This volume presents the results of Bulgarian and international tourism research, and brings together selected papers from the international conference “Tourism and Innovations” held in Varna, Bulgaria, in 2018. It contains theoretical and empirical approaches towards various aspects of tourism concerning both innovations in tourism development and in foreign languages education. As a whole, the book presents innovative solutions and processes in tourism, including management and staff training, provoked by today’s opportunities and challenges for future tourism development. The first part is dedicated to issues in tourism innovation, ranging from those provoked from the changing global environment and tourism demand, through to social innovations concerning tourism products and human resources management. The second section of the book deals with traditions and innovations in foreign language education oriented to managers, operational staff and decision-makers in tourism.
Information And Communication Technologies In Tourism 2014
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Author : Zheng Xiang
language : en
Publisher: Springer Science & Business Media
Release Date : 2014-01-08
Information And Communication Technologies In Tourism 2014 written by Zheng Xiang and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-08 with Business & Economics categories.
The papers presented in this volume advance the state-of-the-art research on social media and Web 2.0, electronic tourism marketing, website development and evaluation, search engine marketing and optimization, IT adoption and diffusion, virtual travel communities, mobile technologies, management information systems in tourism, eLearning, recommender systems for tourism businesses and destinations and electronic distribution for hospitality and travel products. This book covers the most significant topics contributed by prominent scholars from around the world and is suitable for both academics and practitioners who are interested in the latest developments in e-Tourism.