Connecting With Companies
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Connect
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Author : John Browne
language : en
Publisher: Random House
Release Date : 2015-09-10
Connect written by John Browne and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-10 with Business & Economics categories.
The Sunday Times Top Ten Bestseller. Drawing on the experience of John Browne, former CEO of BP, and the insight of two McKinsey experts, Connect articulates and explores the recurring rift between big business and society, offering a practical manifesto for reconciliation. This timely and important book features candid interviews with global leaders at the heart of this debate, from Facebook’s Sheryl Sandberg and Goldman Sachs’ CEO Lloyd Blankfein to Tony Blair and Tim Berners-Lee, inventor of the World Wide Web. Connect shows how companies and executives can enhance their performance by engaging radically with the world around them.
Well Connected
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Author : Gordon S. Curtis
language : en
Publisher: John Wiley & Sons
Release Date : 2010-06-15
Well Connected written by Gordon S. Curtis and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-06-15 with Business & Economics categories.
Achieve your goals by selectively engaging the right people and connecting well with them Smart executives who want to reach virtually any business goal-from raising capital to finding sales leads to finding the perfect job-know that networking is the key to their success. But traditional networking approaches-meet as many people as possible, amass huge numbers of "connections" and "friends" in your LinkedIn and Facebook networks-rarely produce more than a handful of relationships that pay off. In Well-Connected, networking maven and coach Gordon Curtis explains that the secret to building truly effective relationships is to narrow--rather than widen--your network. His proven methodology for building key relationships that deliver results every time emphasizes selectively engaging the right people and connecting with them well : First, identify a "critical enabler," someone who has access to the knowledge you need and is inclined to help you; second, unlock the critical enabler's willingness and ability to provide what you need by offering her something valuable before you ask her or him for anything. Well-Connected reveals a breakthrough approach to networking that delivers predictable, positive results Filled with success stories, the book provides an accessible action plan for all readers Networking maven Gordon Curtis has been featured in The Wall Street Journal, The Boston Sunday Globe, Fast Company Magazine Well-Connected serves as the playbook for sophisticated business people who know there's a better way to connect with the right people to get things done better and faster.
Een Aap Ontdekt Den Moord Van Zijnen Meester
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Author :
language : en
Publisher:
Release Date :
Een Aap Ontdekt Den Moord Van Zijnen Meester written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Connect
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Author : Lars Birkholm Petersen
language : en
Publisher: John Wiley & Sons
Release Date : 2014-09-15
Connect written by Lars Birkholm Petersen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-15 with Business & Economics categories.
Connect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unnecessary annoyance, and strategies for engaging those customers at touch points throughout the customer lifecycle. The book's scope encompasses both digital and real-life avenues, discussing the new ways of thinking and the new tools and processes that allow marketers to function in the new era where digital customer experiences are increasingly important. Marketing is undergoing a revolution to rival the impact of Gutenberg's printing press. Customers are in control, with more choice and more access than ever before, and they refuse to be "sold to" or "managed." Many marketing professionals are flailing for a new strategy while the winners are clearly jumping ahead – Connect takes readers inside the winners' world to learn the approach that's engaging the new consumer. Discover the technology and processes that allow marketers to remain relevant Craft a personal, relevant, and accessible customer journey that engages the connected customer Keep in touch throughout the customer's life cycle, both online and offline Link digital goals and metrics to business objectives for a more relevant strategy Smart marketers have moved to a higher level that achieves business objectives while increasing relevance to the customer. Connect provides readers a roadmap to this new approach, and the tools that make it work.
Connected Strategy
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Author : Nicolaj Siggelkow
language : en
Publisher: Harvard Business Press
Release Date : 2019-04-30
Connected Strategy written by Nicolaj Siggelkow and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-04-30 with Business & Economics categories.
Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.
The Connected Customer
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Author : Stefan H.K. Wuyts
language : en
Publisher: Routledge
Release Date : 2011-01-19
The Connected Customer written by Stefan H.K. Wuyts and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-19 with Psychology categories.
In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend that is facilitated by recent advances in electronic media and telecommunication (i.e., MySpace, Facebook, Twitter and Cyworld). Consumers are also increasingly connected with brands and seek to play a more participative role in their relationship with companies, stimulating companies to reconsider how to connect with consumers. This book consists of a collection of chapters by thought-leaders in the field of marketing and beyond that deals with the rich facets of connectivity. This edited volume is a great source of research ideas and fresh theory building for academics and students in marketing and related fields who wish to understand this exciting field. It will be a source of inspiration for practitioners who are eager to take up the challenge and adapt their marketing strategies to the changing nature of consumer and business markets.
Connecting Companies
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Author : Confederation of British Industry
language : en
Publisher:
Release Date : 1999
Connecting Companies written by Confederation of British Industry and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Corporations categories.
Superconnector
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Author : Scott Gerber
language : en
Publisher:
Release Date : 2018
Superconnector written by Scott Gerber and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
Get Connected
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Author : Starr Hall
language : en
Publisher: Entrepreneur Press
Release Date : 2009-09-01
Get Connected written by Starr Hall and has been published by Entrepreneur Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-01 with Business & Economics categories.
This is Why • Keep in contact with current clients • Reach millions of potential clients • Share your business news • Be a voice in your industry • Manage your company reputation • Communicate with employees and partners • Build your client list • Boost your bottom line Now, Learn How Social media pros Starr Hall and Chadd Rosenberg take you behind the scenes of today’s hottest social networks and help you uncover the best social sites for your business. Using simple steps and solutions, learn how to set up an attractive company profile, reach and engage your target market, develop stronger relationships with your current clientele, enhance your reputation, and become a recognized expert in your industry—investing nothing more than minutes a day! ? Identify the best social-site matches for your business ? Brand your online profile using customizing features ? Develop content that increases your search engine exposure ? Practice proven techniques to engage and attract quality customers ? Use unique strategies to maintain and improve your company’s reputation ? Incorporate social media marketing and advertising opportunities into future business plans Plus, gain social networking success tips, insights, and techniques
The Relationship Engine
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Author : Ed Wallace
language : en
Publisher: AMACOM
Release Date : 2016-10-18
The Relationship Engine written by Ed Wallace and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-18 with Business & Economics categories.
Don’t fall into the trap of prioritizing potential relationships over established ones. Your success depends not on who you don’t yet know, but on who you already know. As it has been said, no man is an island, and this applies to the business world too. Relationships hold companies together and fuel future growth. From connecting with customers to forging high-performing teams, success depends on everyone working well together. In The Relationship Engine, author and business consultant Ed Wallace has provided the tools you need to become an intentional, masterful relationship-builder. Whether you are working with employees or associates, vendors or customers, you will learn how to: Establish common ground Focus on collaboration instead of command Put people before process Demonstrate worthy intent Make every interaction matter This insightful and practical guide also includes: a powerful RQ Assessment designed to measure and evaluate business relationships; a Relational Agility Action Planner; lateral and vertical strategy templates; and other simple yet effective exercises to help you get started strengthening your relationships. Learn how to make caring, real-life connections with those you do business with, and let those relationships expand your networking opportunities for you!