Consumer Perception
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Consumer Perception Of Product Risks And Benefits
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Author : Gerard Emilien
language : en
Publisher: Springer
Release Date : 2017-03-14
Consumer Perception Of Product Risks And Benefits written by Gerard Emilien and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-03-14 with Business & Economics categories.
This book reflects the current thinking and research on how consumers’ perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavior; Regulation and responsibility.
Consumer Perception Of Food Attributes
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Author : Shigeru Matsumoto
language : en
Publisher: CRC Press
Release Date : 2018-06-19
Consumer Perception Of Food Attributes written by Shigeru Matsumoto and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-19 with Science categories.
Food credence attributes are food features that are difficult to verify even after consumption. Consumers, today, are concerned about many food credence attributes, including animal rights, contamination risk, fair trade practice, genetic modification, geographical origin, and organic farming. For the past several decades, many scholars have analyzed the value consumers place on credence attributes and have reported that consumers will pay a premium for foods with these desirable properties. In addition, their studies reveal that individual consumers place greater importance on some credence attributes than others. For example, some are seriously concerned about animal welfare, while others are solely concerned about food safety. One of the objectives of this book is to summarize recent empirical findings from scholarly works on how consumers value food credence attributes. Such knowledge would benefit producers, processors, retailers, and policy makers. Another objective of this book is to discuss the effectiveness of the programs that have been introduced to strengthen the relationship between producers and consumers. Many programs have been developed to more effectively inform consumers regarding food production processes.
Dynamics Of Competitive Advantage And Consumer Perception In Social Marketing
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Author : Kapoor, Avinash
language : en
Publisher: IGI Global
Release Date : 2013-08-31
Dynamics Of Competitive Advantage And Consumer Perception In Social Marketing written by Kapoor, Avinash and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-31 with Business & Economics categories.
"This book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social change"--Provided by publisher.
The Role Of Perception In Consumer Behaviour
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Author : Marco Erlenkamp
language : en
Publisher: GRIN Verlag
Release Date : 2006-04-05
The Role Of Perception In Consumer Behaviour written by Marco Erlenkamp and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-05 with Business & Economics categories.
Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, Galway Mayo Institute of Technology, course: Consumer Behaviour, 15 entries in the bibliography, language: English, abstract: Our modern world is very complex, and so is the business world. There are many things that influence the behaviour of the consumer. These influences can be religion, ethnic group, social class, age, gender, values, etc. But what is even more important than the different stimuli itself is how consumers perceive, process, interpret and store the stimuli. This work will describe what perception is, how consumers perceive and how this scheme can be used by marketers. What is perception? In general, perception is gathering information through our senses, which are seeing, hearing, touching, tasting, smelling and sensing. Through these senses we can perceive things, events or relations. But as there are so many different stimuli only a small portion of them are noticed and an even smaller amount can really reach our attention. And that’s were it is necessary to talk about the difference between Sensation and perception. Although the distinction between sensation and perception is not that easy as it was believed in former times, a rough distinction can be made. Sensation is the immediate response of our sensory receptors to such basic stimuli as light, colour, etc. Perception is the process by which these stimuli are selected, organized and interpreted. When talking about perception we always have to keep in mind that we perceive the world not as it is, but as we think it is. That means that there are innumerable perceived worlds out there. This statement is based on the fact that every human being relates the observed world to its past experiences, its values, etc. Perception is more than just gathering information about a certain event at a certain time. It involves, recognizing stimuli, processing and storing them. The major challenge for the marketer is to identify the target customer and to find out, how this customer perceives the world. That will help to adjust all marketing activities to the target customer.
Online Food Shopping Consumer Perception And Retailers Market Approach Contrasting The Markets Uk And Germany
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Author : Marie von Breitenbuch
language : en
Publisher: GRIN Verlag
Release Date : 2004-12-14
Online Food Shopping Consumer Perception And Retailers Market Approach Contrasting The Markets Uk And Germany written by Marie von Breitenbuch and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-14 with Business & Economics categories.
Master's Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 61 points (B), Bournemouth University (Business School), course: International Business Administration, language: English, abstract: The research’s aim was to contrast the retailers’ market approach and consumer perception of online food shopping in the markets Germany and UK. The first part of the research project was the review of existing literature to build up knowledge about the history and definition of the Internet and to give a market overview of Germany and the UK. The next areas investigated within the literature review were consumers’ online shopping behaviour and the food retail market. The last part was concerned with specific companies from both countries and their market approach. Research questions developed in the literature review were concerned with the food shopping behaviour and the perception of online food shopping. Additional questions were if payment security has an influence on online shopping and what other market sectors are of interest. The first part of the survey collecting quantitative data was carried out within a sample of 100 food shoppers from the UK and 100 from Germany. Questionnaires were distributed using the snowball sampling method – a method where each respondent passes the questionnaire to a number of further contacts. Interviews built the second survey part where two participants from each country were questioned in-depth about their food shopping behaviour and perceptions. The interviews backed findings from the questionnaire survey and gave further information. Quantitative data was gained and analysed by using the program SPSS. SPSS is a tool that provides the possibility to run statistical correlations between variables and provides graphical outputs to illustrate the findings. The findings show great differences in consumer perception and retailers’ market approach between Germany and the UK. While in the UK online food shopping is popular with consumers and some retailers found a way of establishing themselves in this market, German companies do not offer the service nationwide and consumers seem to have limited interest. Main reasons identified in the research lie in the differences within the economical markets and culture of the countries. The outlook in the future shows an ongoing increase in online food shopping in the UK but less activities in Germany.
Factors Influencing Customers Perception Towards Online Shopping
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Author : Kunal Gaurav
language : en
Publisher: GRIN Verlag
Release Date : 2017-10-19
Factors Influencing Customers Perception Towards Online Shopping written by Kunal Gaurav and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-19 with Business & Economics categories.
Research Paper (postgraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: Online shopping is having very bright future. Perception towards online shopping is getting better in India. With the use of internet, consumers can shop anywhere, anything and anytime with easy and safe payment options. Consumers can do comparison shopping between products, as well as, online stores. In present scenario customers are busy that they don’t have enough chance and time to go to shopping centers and purchase the things they need, everybody likes to do online shopping. In online, Product assortment is very huge to choose, and make immediate comparison in price, quality, variety, colour and also get product based information like customer feedback. The main purpose of this paper is to determine the “Factors Influencing Consumer Perception towards Online Shopping”. The objective for this research is to know the customer perception and identify the factors which influence the online customer’s. A quantitative research design which is descriptive and exploratory in nature was selected to gain insights about customer perception towards online shopping. The questionnaire prepared by using Likert’s five-point scale ranging from (1-5) where 1 Means ‘not at all important and 5 Means ‘most important ‘.The research has taken use of closed ended questions. The data collection was done over a period of 8 weeks this was done by going directly to the respondents or through mails. A total number of respondents taken for this study are 154. The collected data is analyzed in statistical method of factor analysis in the IBM SPSS 20.0 software. The data collected on 30 variables was deducted into five factors in the software and analyzed accordingly. The survey revealed that different customers have different perception towards online shopping; most of them having a very good attitude towards online shopping but there are certain customer who still find difficulties or we can say apart from several benefits has some disadvantage in mind of customer. Customer perception keeps on changing with time to time which is to be taken in the consideration.The most important factors that can be taken into account to understand the Internet shopping (Customer Service, Convenience, Experience, Value added service and Product related information).
Consumer Perception Of Internal Brand Extension
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Author : Victoria Homeier
language : en
Publisher: GRIN Verlag
Release Date : 2018-01-08
Consumer Perception Of Internal Brand Extension written by Victoria Homeier and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-08 with Business & Economics categories.
Bachelor Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, FH Vienna, language: English, abstract: In order for brands to satisfy the changing needs of consumers and to gain competitive advantage the number of brand extensions carried through is increasing constantly. This literature based work aims to identify influential factors for consumer acceptance of brand extensions and will have a closer look at the role of brand knowledge in this process. The focus will be on the evaluation of importance of the perceived fit and on determining how this factor can be used by marketers. The first part of this work gives an insight into brands and brand management, as branding is the base for brand extensions. Then it concentrates on brand extension from a marketing point of view in order to create a common understanding for this strategy. Furthermore it gives details about the consumer-decision making process in order to allow the reader to understand how brands are perceived by consumers. The second part then talks about the consumer evaluation of brand extensions, by giving details about influential factors on this process and how this can be monitored by marketers. It then goes into detail about the perceived fit as influential factor. Finally the findings are discussed with regard to the research requests and conclusions are drawn.
Customer Perception About Online Shopping Tamilnadu
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Author : M. MOHANRAJ
language : en
Publisher: EduPedia Publications Pvt. Ltd.
Release Date : 2016-08-03
Customer Perception About Online Shopping Tamilnadu written by M. MOHANRAJ and has been published by EduPedia Publications Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-03 with Business & Economics categories.
Online Shopping is a current occurrence which has developed a great importance in the modern business environment. The evolution of online shopping has opened the door of opportunity to exploit and provide a competitive advantage over firms in this era. This paper analyzed the customer perception of online shopping. The research aims to provide the present status of online shopping and explores the factors that influence the customer perception about online shopping. The Study provides insights into consumers’ online shopping behaviors and preferences based on the customers’ perception. Internet has created opportunities for firms to stay competitive by providing customers with a convenient, faster and cheaper. Privacy and security risk emerges frequently as a reason for internet shopping. Shopping convenience, immediate possession, information seeking, social interaction, and variety affects the consumer perception towards online shopping.
The Consumer Mind
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Author : Pepe Martínez
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-06-03
The Consumer Mind written by Pepe Martínez and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-03 with Business & Economics categories.
The Consumer Mind explores the relationship between consumers and brands, analysing the types of communication and their perception of brands. Based on research from Millward Brown, one of the world's leading research agencies, it provides expert advice for marketing practitioners on how brands, products, services and communications reach the mind of the consumer. With insights based on the latest advances in neuroscience and psychology, it analyses the daily mental functions of consumers, in relation to others and their environment, and the implications for brands. The Consumer Mind encourages marketers to think about people and their everyday lives, enabling them to influence the way that their brands are perceived and to encourage trial and repeat purchases.
Utilizing Consumer Psychology In Business Strategy
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Author : Dalgic, Tevfik
language : en
Publisher: IGI Global
Release Date : 2018-04-13
Utilizing Consumer Psychology In Business Strategy written by Dalgic, Tevfik and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-13 with Business & Economics categories.
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.
