Das Gro E Personal Branding Handbuch
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The Brand Called You
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Author : Peter Montoya
language : en
Publisher:
Release Date : 2003
The Brand Called You written by Peter Montoya and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Branding (Marketing) categories.
Handbook Of Media Branding
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Author : Gabriele Siegert
language : en
Publisher: Springer
Release Date : 2015-08-07
Handbook Of Media Branding written by Gabriele Siegert and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-07 with Business & Economics categories.
This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The authors highlight the peculiarities of this field and reveal links and commonalities with other areas of study within communication science. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands. This handbook thus brings together contributions from different areas making it a valuable resource for researchers and experts from industry interested in media branding.
The Routledge International Handbook Of Financialization
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Author : Philip Mader
language : en
Publisher: Routledge
Release Date : 2020-02-05
The Routledge International Handbook Of Financialization written by Philip Mader and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-05 with Business & Economics categories.
Financialization has become the go-to term for scholars grappling with the growth of finance. This Handbook offers the first comprehensive survey of the scholarship on financialization, connecting finance with changes in politics, technology, culture, society and the economy. It takes stock of the diverse avenues of research that comprise financialization studies and the contributions they have made to understanding the changes in contemporary societies driven by the rise of finance. The chapters chart the field’s evolution from research describing and critiquing the manifestations of financialization towards scholarship that pinpoints the driving forces, mechanisms and boundaries of financialization. Written for researchers and students not only in economics but from across the social sciences and the humanities, this book offers a decidedly global and pluri-disciplinary view on financialization for those who are looking to understand the changing face of finance and its consequences.
Handbook Of Research On Sustainable Career Ecosystems For University Students And Graduates
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Author : Donald, William E.
language : en
Publisher: IGI Global
Release Date : 2023-06-01
Handbook Of Research On Sustainable Career Ecosystems For University Students And Graduates written by Donald, William E. and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-01 with Education categories.
In today’s modern world, students must understand the current business landscape when graduating and applying for jobs. Understanding how to market themselves and what companies look for when hiring is crucial, and they must be prepared for this evolving landscape. Due to this, it is critical to establish a sustainable career ecosystem. The Handbook of Research on Sustainable Career Ecosystems for University Students and Graduates draws together the fragmented fields of vocational behavior and human resource management in the context of early-career talent, captures the current state of the landscape and makes suggestions for what opportunities and challenges may lie ahead, and provides a consolidated view of establishing and maintaining sustainable career ecosystems. Covering key topics such as diversity, employability, and career shocks, this premier reference source is ideal for educational professionals, administrators, curriculum developers, business owners, managers, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Handbook Of Closeness And Intimacy
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Author : Debra J. Mashek
language : en
Publisher: Psychology Press
Release Date : 2004-04-13
Handbook Of Closeness And Intimacy written by Debra J. Mashek and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-04-13 with Education categories.
This handbook brings together the latest thinking on the scientific study of closeness and intimacy from some of the most active and widely recognized relationship scholars in social and clinical psychology, communication studies, and related disciplines. Each contributing author defines their understanding of the meaning of closeness and intimacy; summarizes existing research and provides an overview of a theoretical framework; presents new ideas, applications, and previously unstated theoretical connections; and provides cross-references to other chapters to further integrate the material. The Handbook of Closeness and Intimacy will be of interest to researchers, practitioners, and students from social, clinical, and developmental psychology; family studies; counseling; and communication.
Handbook Of Cognitive Task Design
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Author : Erik Hollnagel
language : en
Publisher: CRC Press
Release Date : 2003-06-01
Handbook Of Cognitive Task Design written by Erik Hollnagel and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-06-01 with Technology & Engineering categories.
This Handbook serves as a single source for theories, models, and methods related to cognitive task design. It provides the scientific and theoretical basis required by industrial and academic researchers, as well as the practical and methodological guidance needed by practitioners who face problems of building safe and effective human-technology s
Handbook Of Brand Relationships
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Author : Deborah J. MacInnis
language : en
Publisher: Routledge
Release Date : 2014-12-18
Handbook Of Brand Relationships written by Deborah J. MacInnis and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-18 with Business & Economics categories.
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.
Handbook Factory Planning And Design
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Author : Hans-Peter Wiendahl
language : en
Publisher: Springer
Release Date : 2015-04-20
Handbook Factory Planning And Design written by Hans-Peter Wiendahl and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-20 with Technology & Engineering categories.
This handbook introduces a methodical approach and pragmatic concept for the planning and design of changeable factories that act in strategic alliances to supply the ever-changing needs of the global market. In the first part, the change drivers of manufacturing enterprises and the resulting new challenges are considered in detail with focus on an appropriate change potential. The second part concerns the design of the production facilities and systems on the factory levels work place, section, building and site under functional, organisational, architectural and strategic aspects keeping in mind the environmental, health and safety aspects including corporate social responsibility. The third part is dedicated to the planning and design method that is based on a synergetic interaction of process and space. The accompanying project management of the planning and construction phase and the facility management for the effective utilization of the built premises close the book. The Authors Prof. em. Dr.-Ing. Dr. mult. h.c. Hans-Peter Wiendahl has been director for 23 years of the Institute of Factory planning and Logistics at the Leibniz University of Hannover in Germany. Prof. Dipl.-Ing. Architekt BDA Jürgen Reichardt is Professor at the Muenster school of architecture and partner of RMA Reichardt – Maas – Associate Architects in Essen Germany. Prof. Dr.-Ing. habil. Peter Nyhuis is Managing Director of the Institute of Factory Planning and Logistics at the Leibniz University of Hannover in Germany.
The Sage Handbook Of Personality And Individual Differences
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Author : Virgil Zeigler-Hill
language : en
Publisher: SAGE
Release Date : 2021-08-04
The Sage Handbook Of Personality And Individual Differences written by Virgil Zeigler-Hill and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-04 with Psychology categories.
The examination of personality and individual differences is a major field of research in the modern discipline of psychology. Concerned with the ways humans develop an organised set of characteristics to shape themselves and the world around them, it is a study of how people come to be ‘different’ and ‘similar’ to others, on both an individual and a cultural level. The SAGE Handbook of Personality and Individual Difference is the broadest and most comprehensive overview of the field to date. With outstanding contributions from leading scholars across the world, this is an invaluable resource for researchers and graduate students. Its three volumes cover all of the central concepts, domains and debates of this globally-expanding discipline, including the core theoretical perspectives, research strategies, as well as the origins, applications, and measurement of personality and individual difference.
Handbook Of Organizational Creativity
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Author : Roni Reiter-Palmon
language : en
Publisher: Elsevier
Release Date : 2023-06-22
Handbook Of Organizational Creativity written by Roni Reiter-Palmon and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-22 with Psychology categories.
Handbook of Organizational Creativity: Individual and Group Level Influences, Second Edition covers creativity from many perspectives in two unique volumes, including artificial Intelligence work, creativity within specific applied domains (e.g., engineering, science, therapy), and coverage of leadership. The book includes individual, team and organizational level factors and includes organizational interventions to facilitate creativity (such as training). Chapters focus on creative abilities and creative problem-solving processes, along with individual differences such as motivation, affect and personality. New chapters include the neuroscience of creativity, creativity and meaning, morality/ethicality and creativity, and creative self-beliefs. Sections on group level phenomena examine team cognition, team social processes, team diversity, social networks, and multi-team systems and creativity. Final coverages includes different types and approaches to leadership, such as transformational leadership, ambidextrous leadership leader-follower relations, and more. Focuses on the key need to increase creativity and innovation in organizations Identifies the factors influencing organizational creativity Includes individual, group and organizational influences Identifies personality traits and beliefs affecting creativity Discusses problem-solving processes, idea evaluation, and diverent thinking Contains new coverage of virtual teams, creative meetings, and multiteam systems This expanded second edition is divided into two volumes. For further information on Leadership, Interventions, and Macro Level Issues visit https://shop.elsevier.com/books/handbook-of-organizational-creativity/reiter-palmon/978-0-323-91841-1