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Deutsche B Cherkunde Th L Z

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The International Brand Valuation Manual

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Author : Gabriela Salinas
language : en
Publisher: John Wiley & Sons
Release Date : 2011-11-22

The International Brand Valuation Manual written by Gabriela Salinas and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-22 with Business & Economics categories.

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method. The book: - Provides a thorough overview of all the tools available for the brand valuation practitioner. - Offers an informed view on which methodologies are most suitable for different types of applications, and explains why. - Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves. - Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others. Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.

Driving Brand Value

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Author : Thomas R. Duncan
language : en
Publisher: Irwin Professional Publishing
Release Date : 1997

Driving Brand Value written by Thomas R. Duncan and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with Business & Economics categories.

As products, pricing and distribution fast become commodities, companies are discovering that managing brand relationships is the most effective way to increase brand equity.

Allgemeines Repertorium Der Literatur

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Author :
language : de
Publisher:
Release Date : 1807

Allgemeines Repertorium Der Literatur written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1807 with categories.

Census Of Medieval And Renaissance Manuscripts In The United States And Canada

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Author : Seymour de Ricci
language : en
Publisher:
Release Date : 1961

Census Of Medieval And Renaissance Manuscripts In The United States And Canada written by Seymour de Ricci and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1961 with Libraries categories.

Die Griechischen Handschriften Des Neuen Testament

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Author : Caspar René Gregory
language : en
Publisher: Legare Street Press
Release Date : 2022-10-27

Die Griechischen Handschriften Des Neuen Testament written by Caspar René Gregory and has been published by Legare Street Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-27 with categories.

This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Strategic Retail Management

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Author : Joachim Zentes
language : en
Publisher: Springer
Release Date : 2016-10-07

Strategic Retail Management written by Joachim Zentes and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-07 with Business & Economics categories.

This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.