Di Logo Publicitario

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Logo Design Workbook

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Author : Sean Adams
language : en
Publisher: Rockport Publishers
Release Date : 2006-03-01

Logo Design Workbook written by Sean Adams and has been published by Rockport Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-03-01 with Design categories.

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.

Why It Sells

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Author : Marcel Danesi
language : en
Publisher: Rowman & Littlefield Publishers
Release Date : 2007-09-21

Why It Sells written by Marcel Danesi and has been published by Rowman & Littlefield Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-09-21 with Business & Economics categories.

Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi—an entertaining and insightful tour guide—decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Ogilvy On Advertising

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Author : David Ogilvy
language : en
Publisher: Hachette UK
Release Date : 2023-02-02

Ogilvy On Advertising written by David Ogilvy and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-02 with Business & Economics categories.

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything. 'The most sought-after wizard in the advertising business.' Times Magazine From the most successful advertising executive of all time comes the definitve guide to the art of any sale. Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself. From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

Confessions Of An Advertising Man

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Author : David Ogilvy
language : en
Publisher:
Release Date : 2011

Confessions Of An Advertising Man written by David Ogilvy and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Advertising categories.

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Ultimate London Design

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Author : Christian Datz
language : en
Publisher: teNeues
Release Date : 2006

Ultimate London Design written by Christian Datz and has been published by teNeues this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Architecture categories.

London has a well-deserved reputation as a premier European design and style center. This volume covers up-to-the minute London design from the worlds of architecture, interiors and fashion. This truly is a comprehensive survey with coverage of cultural, commercial and residential spaces. In addition, there's an analysis of product design and other specialized areas. With a multitude of works from both Londoners by birth and those who've made their home there, this tome helps you stay in sync with all that's happening in the British capital.

Di Logos De La Comunicaci N

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Author :
language : es
Publisher:
Release Date : 2001

Di Logos De La Comunicaci N written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001 with Communication categories.

Publicidad Contagiosa

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Author : Silvia Sivera
language : en
Publisher: Editorial UOC
Release Date : 2016-06-30

Publicidad Contagiosa written by Silvia Sivera and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-30 with Business & Economics categories.

El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.

Scientific Advertising

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Author : Claude C. Hopkins
language : en
Publisher: David De Angelis
Release Date : 2022-09-06

Scientific Advertising written by Claude C. Hopkins and has been published by David De Angelis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-06 with Business & Economics categories.

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.

Thematisches W Rterbuch Deutsch Spanisch Italienisch

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Author : Markus Penzkofer
language : un
Publisher: BoD – Books on Demand
Release Date : 2018-04-24

Thematisches W Rterbuch Deutsch Spanisch Italienisch written by Markus Penzkofer and has been published by BoD – Books on Demand this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-04-24 with Education categories.

Thematischer Wortschatz aus allen Lebensbereichen etwa entsprechend den Niveaus des Europäischen Referenzrahmens. Band 1: 12400 Einträge je Sprache entsprechend den Niveaus A1, A2, B1 und B2. Untergliedert in 24 Kapitel, 108 Themen und 709 Tabellen: 01 Persönliche Angaben 02 Menschlicher Körper 03 Gesundheit und Medizin 04 Psyche, Geist und Verhalten 05 Einkaufen, Ernährung und Kleidung 06 Wohnen und Architektur 07 Privatleben und Soziales 08 Erziehung und Bildungswesen 09 Berufs- und Arbeitswelt 10 Freizeit, Unterhaltung und Sport 11 Reisen und Gastronomie 12 Verkehr und Fahrzeuge 13 Staat und Gesellschaft 14 Wirtschaft und Finanzen 15 Kommunikation und Medien 16 Kunst, Musik und Literatur 17 Geschichte, Religion und Philosophie 18 Welt, Natur und Umwelt 19 Naturwissenschaft und Technik 20 Raum und Zeit 21 Farben und Formen 22 Menge, Zahlen und Maße 23 Eigenschaften und Modalitäten 24 Sprachliche Konstrukte

Word As Image

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Author : Ji Lee
language : en
Publisher:
Release Date : 2011

Word As Image written by Ji Lee and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with English language categories.

"Challenge: Create an image out of a word, using only the letters in the word itself. Rule: Use only the graphic elements of the letters without adding outside parts. Word as Image invites you to see letters beyond their utilitarian dullness. It's about discovering the magic behind the unique shapes and infinite possibilities of letters and words. This book showcases nearly 100 of Ji Lee's head-scratching word images, along with tips to help you create your own and share them at www.wordasimage.com."--Page 4 of cover.