Die Anlehnende Markennutzung F R Nicht Hnliche Produkte
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Brands
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Author : S. Hart
language : en
Publisher: Springer
Release Date : 1997-11-14
Brands written by S. Hart and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-11-14 with Business & Economics categories.
Branding is currently one of the most exciting subjects around; business people everywhere are waking up to the fact that brands are a huge source of value. But it is only by understanding the real value that brands bring to consumers that brand owners and manufacturers can truly learn to exploit that value. Brands no longer operate only in the traditional packaged goods markets; the techniques of good branding are just as vital in the business-to-business and utilities sectors, and are increasingly being applied even in non-commercial areas, from charities to football clubs. This comprehensive and authoritative book looks at branding from a wide range of perspectives: from the creation of a new brand, through the development of brand names and packaging designs, to advertising international brands. It explores the hot topics of brand valuation and brand licensing, as well as studying the increasingly important role of the corporate brand. This book is a must for anyone with an interest in brands.
Software Sustainability
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Author : Coral Calero
language : en
Publisher: Springer Nature
Release Date : 2021-10-05
Software Sustainability written by Coral Calero and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-05 with Computers categories.
This book focuses on software sustainability, regarded in terms of how software is or can be developed while taking into consideration environmental, social, and economic dimensions. The sixteen chapters cover various related issues ranging from technical aspects like energy-efficient programming techniques, formal proposals related to energy efficiency measurement, patterns to build energy-efficient software, the role of developers on energy efficient software systems and tools for detecting and refactoring code smells/energy bugs; to human aspects like its impact on software sustainability or the adaptation of ACM/IEEE guidelines for student and professional education and; and an economics-driven architectural evaluation for sustainability. Also aspects as the elements of governance and management that organizations should consider when implementing, assessing and improving Green IT or the relationship between software sustainability and the Corporate Social Responsibility of software companies are included. The chapters are complemented by usage scenarios and experience reports on several domains as cloud applications, agile development or e-Health, among others. As a whole, the chapters provide a complete overview of the various issues related to sustainable software development. The target readership for this book includes CxOs, (e.g. Chief Information Officers, Chief Executive Officers, Chief Technology Officers, etc.) software developers, software managers, auditors, business owners, and quality professionals. It is also intended for students of software engineering and information systems, and software researchers who want to know the state of the art regarding software sustainability.
George Grosz 1893 1959 Exhibition City Art Gallery York April 20 May 12 Arts Council Gallery London June 1 June 29 City Art Gallery Bristol July 6 July 7
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Author : Hans Hess
language : en
Publisher:
Release Date : 1963
George Grosz 1893 1959 Exhibition City Art Gallery York April 20 May 12 Arts Council Gallery London June 1 June 29 City Art Gallery Bristol July 6 July 7 written by Hans Hess and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1963 with categories.
Integrated Marketing Communications In Advertising And Promotion
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Author : Terence A. Shimp
language : en
Publisher: Thomson South-Western
Release Date : 2010
Integrated Marketing Communications In Advertising And Promotion written by Terence A. Shimp and has been published by Thomson South-Western this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Advertising categories.
The eighth edition of Shimp's market-leading INTEGRATED MARKETING COMMUNICATIONS IN ADVERTISING AND PROMOTION, International Edition fully integrates all aspects of marketing communication. While continuing to focus on the time honored IMC methods, the text reflects new academic literature and practitioner developments in the field. Some reorganization along with comprehensive treatment on the fundamentals of advertising and promotion are the focus of the revision. Changes include earlier coverage of new brands (ch. 3), the latest in various forms of Internet advertising (ch. 13), a new chapter (18) on PR and word-of-mouth management, and expanded coverage environmental issues regarding global warming and sustainability in a newly-organized ethics chapter (21).
Modern Engine Technology From A To Z
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Author :
language : en
Publisher:
Release Date : 19??
Modern Engine Technology From A To Z written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 19?? with categories.
Gasoline Engine With Direct Injection
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Author : Richard van Basshuysen
language : en
Publisher: Vieweg+Teubner Verlag
Release Date : 2014-10-01
Gasoline Engine With Direct Injection written by Richard van Basshuysen and has been published by Vieweg+Teubner Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-01 with Technology & Engineering categories.
Direct injection spark-ignition engines are becoming increasingly important, and their potential is still to be fully exploited. Increased power and torque coupled with further reductions in fuel consumption and emissions will be the clear trend for future developments. From today’s perspective, the key technologies driving this development will be new fuel injection and combustion processes. The book presents the latest developments, illustrates and evaluates engine concepts such as downsizing and describes the requirements that have to be met by materials and operating fluids. The outlook at the end of the book discusses whether future spark-ignition engines will achieve the same level as diesel engines.
Unlocking Eu Law
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Author : Tony Storey
language : en
Publisher: Routledge
Release Date : 2014-03-12
Unlocking Eu Law written by Tony Storey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-03-12 with Law categories.
European Law is a core element of all law degrees in England and Wales. Unlocking EU Law will ensure you grasp the main concepts with ease, providing you with an essential foundation for further study or practice. This new fourth edition is fully up-to-date with the latest developments and includes: The European Union Act 2011 Detailed coverage of the Lisbon Treaty All major new cases? This book is essential reading for students studying EU Law on undergraduate courses in the UK. The UNLOCKING THE LAW series is designed specifically to make the law accessible. Features include: aims and objectives at the start of each chapter key facts charts to consolidate your knowledge diagrams to aid learning summaries to help check your understanding of each chapter problem questions with guidance on answering a glossary of legal terminology The series covers all the core subjects required by the Bar Council and the Law Society for entry onto professional qualifications, as well as popular option units. The website www.unlockingthelaw.co.uk provides supporting resources such as multiple choice questions, key questions and answers and updates to the law.
Sustainable Value Added
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Author : Frank Figge
language : en
Publisher:
Release Date : 2002
Sustainable Value Added written by Frank Figge and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with categories.
Of Courts And Constitutions
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Author : Kieran Bradley
language : en
Publisher: Bloomsbury Publishing
Release Date : 2014-12-01
Of Courts And Constitutions written by Kieran Bradley and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-12-01 with Law categories.
The essays which appear in this volume have been written to pay tribute to the Hon Mr Justice Nial Fennelly, judge of the Supreme Court of Ireland and former Advocate General at the European Court of Justice, on the occasion of his retirement. The overall theme of the book is the relationship between European Union law and national law, and the role of courts in defining that relationship. The book consists of four main parts – the structure and functioning of the European Court of Justice, material issues of European Union law, aspects of Irish law and transversal issues of national and European law. The contributors are all past and present members of the European bench, members or former members of the Irish judiciary or Bar and/or experts in European Union law, many of whom have worked with Mr Justice Fennelly during his long and distinguished career at the Bar and on the bench.
An Empirical Typology Of Police Corruption
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Author : Thomas Barker
language : en
Publisher: Charles C. Thomas Publisher
Release Date : 1973-01-01
An Empirical Typology Of Police Corruption written by Thomas Barker and has been published by Charles C. Thomas Publisher this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973-01-01 with Corruption policière categories.