Digital Expert Branding Inkl Augmented Reality App

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Augmented Human

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Author : Helen Papagiannis
language : en
Publisher: "O'Reilly Media, Inc."
Release Date : 2017-08-17

Augmented Human written by Helen Papagiannis and has been published by "O'Reilly Media, Inc." this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-17 with Computers categories.

Augmented Reality (AR) blurs the boundary between the physical and digital worlds. In AR’s current exploration phase, innovators are beginning to create compelling and contextually rich applications that enhance a user’s everyday experiences. In this book, Dr. Helen Papagiannis—a world-leading expert in the field—introduces you to AR: how it’s evolving, where the opportunities are, and where it’s headed. If you’re a designer, developer, entrepreneur, student, educator, business leader, artist, or simply curious about AR’s possibilities, this insightful guide explains how you can become involved with an exciting, fast-moving technology. You’ll explore how: Computer vision, machine learning, cameras, sensors, and wearables change the way you see the world Haptic technology syncs what you see with how something feels Augmented sound and hearables alter the way you listen to your environment Digital smell and taste augment the way you share and receive information New approaches to storytelling immerse and engage users more deeply Users can augment their bodies with electronic textiles, embedded technology, and brain-controlled interfaces Human avatars can learn our behaviors and act on our behalf

Mastering Augmented Reality Development With Unity

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Author : Indika Wijesooriya
language : en
Publisher: BPB Publications
Release Date : 2023-08-11

Mastering Augmented Reality Development With Unity written by Indika Wijesooriya and has been published by BPB Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-08-11 with Computers categories.

A comprehensive guide to building augmented reality applications with Unity 3D KEY FEATURES ● Apply the fundamental principles of 3D design to create engaging and interactive augmented reality experiences. ● Learn how to use Unity to work with a variety of AR frameworks and tools. ● Gain the competitive edge by learning how to use APIs to build cutting-edge AR applications. DESCRIPTION “Mastering Augmented Reality Development with Unity” is a comprehensive guide that will take you from beginner to expert in AR development. Whether you are a beginner or an experienced developer, this book is the perfect resource for learning to create amazing AR experiences. The book begins with an introduction to AR, covering its core principles and potential applications. You will learn how to visualize AR environments and create visually stunning experiences. Next, the book explores the various tools and development platforms available for AR, with a focus on Unity 3D as the industry-standard platform. You will be guided through creating custom AR components and refreshing your C# programming skills within Unity. The book covers practical applications of AR development, including building 3D mobile apps, marker-based AR apps using Vuforia, and marker-less AR apps with AR Kit and AR Core. You will also learn about world-scale AR development with Niantic Lightship. The latter part of the book focuses on best practices in AR application design, ensuring intuitive and user-friendly experiences. Additionally, readers will learn techniques for optimizing AR app performance. By the end of the book, you will be able to build AR applications with Unity 3D with ease. WHAT YOU WILL LEARN ● Use Unity 3D to develop, build and run mobile 3D applications. ● Use different AR frameworks to integrate augmented reality into 3D scenes. ● Combine networking and cutting-edge technologies to develop dynamic and interactive AR applications. ● Learn how to use the best practices of AR design to create captivating experiences. ● Optimize application performance for a truly seamless and immersive user experience. WHO THIS BOOK IS FOR This book is for anyone who has a basic understanding of programming and is interested in learning to build AR applications using Unity 3D. TABLE OF CONTENTS 1. Getting Started with Augmented Reality 2. Visualizing AR Environment and Components 3. Exploring Tools and Development Platforms 4. Up and Running with Unity 3D 5. Creating Your First Custom Component 6. Refreshing C# Concepts with Unity 7. Trying Out First 3D Mobile App Development 8. Building Marker-based AR Apps with Vuforia 9. Developing Marker-based Dynamic AR Apps 10. Marker-less AR Apps with AR Kit and AR Core 11. World Scale AR App with Niantic Lightship 12. Best Practices in Augmented Reality Application Design 13. AR App Performance Optimization

Using Augmented Reality Ar In Marketing Campaigns

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Author : Mayfair Digital Agency
language : en
Publisher: Mayfair Digital Agency
Release Date : 2019-03-13

Using Augmented Reality Ar In Marketing Campaigns written by Mayfair Digital Agency and has been published by Mayfair Digital Agency this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-13 with Computers categories.

"Using Augmented Reality (AR) in Marketing Campaigns" is a groundbreaking eBook that takes readers on an immersive journey into the world of AR and its revolutionary impact on modern marketing strategies. Authored by leading experts in the field, this book is an essential resource for marketers and businesses seeking to harness the power of AR to captivate audiences and elevate their brand experiences. From understanding the fundamentals of AR technology to creating interactive and personalized campaigns, this guide offers practical insights and real-world examples to effectively integrate AR into your marketing efforts. Explore how AR can transform traditional advertisements into engaging and memorable experiences, fostering deeper connections with customers and increasing brand loyalty. Whether you're a small business or a large corporation, this eBook provides actionable tips and best practices to stay ahead in the dynamic realm of augmented reality marketing.

Augmented Reality For Developers

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Author : Jonathan Linowes
language : en
Publisher: Packt Publishing Ltd
Release Date : 2017-10-09

Augmented Reality For Developers written by Jonathan Linowes and has been published by Packt Publishing Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-10-09 with Computers categories.

Build exciting AR applications on mobile and wearable devices with Unity 3D, Vuforia, ARToolKit, Microsoft Mixed Reality HoloLens, Apple ARKit, and Google ARCore About This Book Create unique AR applications from scratch, from beginning to end, with step-by-step tutorials Use Unity 3D to efficiently create AR apps for Android, iOS, and Windows platforms Use Vuforia, ARTookKit, Windows Mixed Reality, and Apple ARKit to build AR projects for a variety of markets Learn best practices in AR user experience, software design patterns, and 3D graphics Who This Book Is For The ideal target audience for this book is developers who have some experience in mobile development, either Android or iOS. Some broad web development experience would also be beneficial. What You Will Learn Build Augmented Reality applications through a step-by-step, tutorial-style project approach Use the Unity 3D game engine with the Vuforia AR platform, open source ARToolKit, Microsoft's Mixed Reality Toolkit, Apple ARKit, and Google ARCore, via the C# programming language Implement practical demo applications of AR including education, games, business marketing, and industrial training Employ a variety of AR recognition modes, including target images, markers, objects, and spatial mapping Target a variety of AR devices including phones, tablets, and wearable smartglasses, for Android, iOS, and Windows HoloLens Develop expertise with Unity 3D graphics, UIs, physics, and event systems Explore and utilize AR best practices and software design patterns In Detail Augmented Reality brings with it a set of challenges that are unseen and unheard of for traditional web and mobile developers. This book is your gateway to Augmented Reality development—not a theoretical showpiece for your bookshelf, but a handbook you will keep by your desk while coding and architecting your first AR app and for years to come. The book opens with an introduction to Augmented Reality, including markets, technologies, and development tools. You will begin by setting up your development machine for Android, iOS, and Windows development, learning the basics of using Unity and the Vuforia AR platform as well as the open source ARToolKit and Microsoft Mixed Reality Toolkit. You will also receive an introduction to Apple's ARKit and Google's ARCore! You will then focus on building AR applications, exploring a variety of recognition targeting methods. You will go through multiple complete projects illustrating key market sectors including business marketing, education, industrial training, and gaming. By the end of the book, you will have gained the necessary knowledge to make quality content appropriate for a range of AR devices, platforms, and intended uses. Style and approach This book adopts a practical, step-by-step, tutorial-style approach. The design principles and methodology will be explained by creating different modules of the AR app.

Why Brands Should Invest In Augmented Reality Marketing Solutions The Benefits Of Brands Utilizing Augmented Reality Marketing Activities And How Brands Can Effectively Leverage Augmented Reality Marketing Solutions

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Author : Dr Harrison Sachs
language : en
Publisher:
Release Date : 2020-02-24

Why Brands Should Invest In Augmented Reality Marketing Solutions The Benefits Of Brands Utilizing Augmented Reality Marketing Activities And How Brands Can Effectively Leverage Augmented Reality Marketing Solutions written by Dr Harrison Sachs and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-24 with categories.

This essay sheds light on why brands should invest in augmented reality marketing solutions and also elucidates the benefits of brands utilizing augmented reality marketing activities. Moreover, how brands can effectively leverage augmented reality solutions is delineated in this essay. In the digital era, the evolving marketing landscape is preordained to drastically change overtime as the field of digital marketing is further revolutionized by the ubiquity of advanced technologies, such as augmented reality technologies, virtual reality technologies, algorithms, and smart technologies. Traditional marketing strategies will also be jettisoned or deprioritized by more brands in favor of employing more innovative digital marketing strategies to cultivate increased brand growth, brand equity, brand recognition, and brand loyalty. New innovative marketing activities, such as the usage of augmented reality marketing, is slated to become prevalent in the coming years through smart technologies, such as smart glasses, smart contact lenses, and smart phones. "Augmented reality is a powerful tool of visualization that conveys ideas through images in the most interactive and engaging ways. It thrills; it exists; and it simply works. Global augmented reality advertisement revenue in 2018 reached $428 million and is expected to triple by 2021" (Bogomolov, 2019). The future of digital marketing activities will manifest itself into fruition through augmented reality technologies and smart technologies. The benefits of brands leveraging augmented reality marketing activities are multitudinous. Augmented reality marketing is innovative and has a novelty aspect. "Augmented reality marketing stands out among posters, commercials and social media advertisements. Augmented reality has a vibe of futurism, novelty and progress that many people find extremely attractive which renders it more memorable. Using augmented reality in marketing campaigns also adds to your brand image. A company that applies innovative solutions is seen as innovation and up to date. Augmented reality solutions distinguish your company the competitors by creative a positive emotional response and making it memorable" (Bogomolov, 2019). The novelty facet of augmented reality marketing should not be overlooked and it is incumbent for brands to be on the forefront of innovation to win over the customer's attention and generate buzz. Companies with smaller budgets can employ augmented reality marketing activities with ease even without being knowledge in coding. "Small business owners can try augmented reality platforms in which they pay for a subscription and create there own augmented reality experience. As a small business owner, you can use these app creator platforms knowing nothing about coding and make simple experiences with a couple of clicks" (Bogomolov, 2019). Companies without coders can utilize platforms, such as BlippAR and Aurasma, to create their own augmented reality content. Companies with coders can utilize software development kits, such as Wikitude, Vuforia, and Kudan, to generate augmented reality content. Considering their affordability, accessibility, and latitude for exercising creativity, augmented reality marketing activities warrant the market dollars. Augmented reality applications can empower businesses and even allow their customers to try on products at home before they buy them since they have unprecedented technological capabilities. Augmented reality technologies can help facilitate connecting a target market to the brand's products far more so than traditional marketing activities. The true merit in augmented reality technologies goes beyond delivering meaningful, interactive, and customized content, it also seamlessly reshapes the physical environment into a virtual environment and offers unique value far beyond the capabilities of other technologies. Brands should devise their own customized augmented reality experiences for customers.

Berzeugungst Terin

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Author : Susanne Westphal
language : de
Publisher:
Release Date : 2020-03-11

Berzeugungst Terin written by Susanne Westphal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-11 with categories.

The Innovation Mandate

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Author : Nicholas Webb
language : en
Publisher: HarperCollins Leadership
Release Date : 2019-09-10

The Innovation Mandate written by Nicholas Webb and has been published by HarperCollins Leadership this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-10 with Business & Economics categories.

In clear language, The Innovation Mandate shows leaders a step-by-step process to continually generate great ideas, implement them, and maximize their value to benefit both customers and investors. In today’s ultracompetitive marketplace, the difference between success and failure is innovation. From small entrepreneurial startups to global Fortune 500 companies, innovation--the steady flow of new ideas--drives sustained success. It allows a company to introduce new products and services, effectively connect with customers, sharpen the supply chain, efficiently manage finances, and hire and retain the best people. Without a steady stream of new ideas, even the best company will slow down, atrophy, lose market share, hemorrhage customers, and eventually close or be sold. The Innovation Mandate offers a clear and straightforward pathway to profitable innovation. It demystifies the concept, making it easy to understand, implement, and measure. The book centers around three simple concepts: innovation generates profits; innovation, in the form of new, profitable ideas, can come from anywhere; and identifying, harnessing, evaluating, and implementing these new ideas cannot be left to chance. Additionally, the book offers a five-point checklist to ensure your company is innovation ready.

Communication Technology Update And Fundamentals

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Author : August E. Grant
language : en
Publisher: Taylor & Francis
Release Date : 2018-06-13

Communication Technology Update And Fundamentals written by August E. Grant and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-13 with Technology & Engineering categories.

For three decades, Communication Technology Update and Fundamentals has set the standard as the single best resource for students and professionals looking to brush up on how communication technologies have developed, grown, and converged, as well as what’s in store for the future. The secret to the longevity is simple—every two years, the book is completely rewritten to ensure that it contains the latest developments in mass media, computers, consumer electronics, networking, and telephony. Plus, the book includes the Fundamentals: the first five chapters explain the communication technology ecosystem, the history, structure, and regulations. The chapters are written by experts who provide snapshots of the state of each individual field. Together, these updates provide a broad overview of these industries, as well as the role communication technologies play in our everyday lives. In addition to substantial updates to each chapter, the 16th edition includes: First-ever chapters on Virtual/Augmented Reality and eSports. Updated user data in every chapter. Overview of industry structure, including recent and proposed mergers and acquisitions Suggestions on how to get a job working with the technologies discussed. The companion website, www.tfi.com/ctu, offers updated information on the technologies covered in this text, as well as links to other resources.

Spatial Augmented Reality

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Author : Oliver Bimber
language : en
Publisher: CRC Press
Release Date : 2005-08-08

Spatial Augmented Reality written by Oliver Bimber and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-08-08 with Computers categories.

Like virtual reality, augmented reality is becoming an emerging platform in new application areas for museums, edutainment, home entertainment, research, industry, and the art communities using novel approaches which have taken augmented reality beyond traditional eye-worn or hand-held displays. In this book, the authors discuss spatial augmented r

Talk To Me

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Author : Paola Antonelli
language : en
Publisher: The Museum of Modern Art
Release Date : 2011

Talk To Me written by Paola Antonelli and has been published by The Museum of Modern Art this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Art categories.

Published in conjunction with an exhibition at The Museum of Modern Art, Talk to Me thrives on an important late 20th-century cultural development in design: a shift from the centrality of function to that of meaning. From this new perspective, objects contain information that goes well beyond their immediate use or appearance, providing access to complex systems and networks and acting as gateways and interpreters. Whether openly and actively, or in subtle, subliminal ways, things talk to us, and designers write the initial script that lets us develop and improvise the dialogue. Talk to Me focuses on objects that involve direct interaction, such as interfaces, information systems, communication devices, and projects that establish a practical, emotional or even sensual connection between their users and entities such as cities, companies, governmental institutions, as well as other people. The featured objects range in date from the early 1980s - beginning with the first Graphic User Interface, developed by Xerox Parc in 1981 - with particular attention given to projects from the last five years and to several ones currently in development. Included are a diverse array of examples, from computer and machine interfaces to websites, video games, devices and tools, and installations. Organized thematically, Talk to Me features essays by Paola Antonelli, Jamer Hunt, Alexandra Midel, Kevin Slavin, and Koi Vinh. By introducing design practices that are becoming increasingly crucial to our world, the book presents a highly distilled sample of today's best design production that uses technology in creative and unexpected ways, showing how rich and deep design's influence will be on our future.