Economie Cinema
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Film Marketing
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Author : Finola Kerrigan
language : en
Publisher: Routledge
Release Date : 2017-07-20
Film Marketing written by Finola Kerrigan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-07-20 with Business & Economics categories.
The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to half its production budget. Box office results, however, are wildly unpredictable: relatively few films a year make a profit. These market conditions make this a unique industry and film marketing a specific and demanding skill set that requires attention early in the career of any marketing student looking to progress in the industry. This new edition of Film Marketing is a thorough update of the first textbook in film promotion. Like in the first edition, Kerrigan takes a socio-cultural, as well as a business view of film marketing and its impact, covering different approaches to promotion according to different aims and audiences internally and externally, and across the world. This book addresses all areas of film marketing from the rigorous perspective of someone with first-hand knowledge of the trade. This new edition also includes: Additional pedagogy and visual examples to reinforce key points A more international range of cases and coverage of non-Western markets to give a global overview of film marketing across the world New and expanded sections on social media, digital promotion, transmedia and crowdfunding This is the original film marketing text which no engaged film or marketing student should be without.
Le Cinema
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Author :
language : en
Publisher:
Release Date :
Le Cinema written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.
Hollywood Goes Shopping
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Author : David Desser
language : en
Publisher: U of Minnesota Press
Release Date : 2000
Hollywood Goes Shopping written by David Desser and has been published by U of Minnesota Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Performing Arts categories.
Aggressive product placement and retail tie-ins are as much a part of moviemaking today as high-concept scripts and computer-generated special effects, but this phenomenon is hardly recent. Since the silent era, Hollywood studios have proved remarkably adept at advertising both their own products and a bewildering variety of consumer commodities, successfully promoting the idea of consumption itself. Hollywood Goes Shopping brings together leading film studies scholars to explore the complex and sometimes contradictory relationship between American cinema and consumer culture, providing an innovative reading of both film history and the evolution of consumerism in the twentieth century.
Political Economy Goes To The Movies
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Author : Satyananda J. Gabriel
language : en
Publisher: Routledge
Release Date : 2021-11-14
Political Economy Goes To The Movies written by Satyananda J. Gabriel and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-11-14 with Business & Economics categories.
Political Economy Goes to the Movies provides an introduction to political economy using a wide range of popular films and documentaries as the objects of analysis. The work helps readers to understand and analyze the economic and related political, cultural, and ecological relationships depicted in selected films. This is achieved through the lens of past and present economic theories and in the context of debates over the dynamic influence of economics on individual life chances. Film may have more to teach us about the real world than the abstractions of certain economic theories. A world of income inequality, child labor in mills and mines, local rebellions against land seizures, and wars triggered by economic conflicts provide the context for many films mirroring real world events. Some films depict the interacting and intersecting political, economic, cultural, and ecological contexts within and between variant economic relationships, whereas other films show “catastrophes” such as economic depressions, disruptive social transitions, violent revolutions, and existential environmental degradation – a world in disequilibrium. Films allow us to see a panoply of human social relationships and related problems, even to explore cataclysmic moments in our species life, but not to necessarily see the why of these relationships and problems. Simultaneously, mainstream economics has severe constraints on what can be analyzed. Film exposes this weakness of the mainstream model. Twelve Years a Slave, Trumbo, The Big Short and others are analyzed for their realism by referencing documented historical social events, and behavioral economics provides further data for analyzing the realism of social interaction within the films. Exploring events and contexts absent from the typical economics text or the basic level economics classes, this work is essential reading for students and scholars of political economy in both economics and politics departments, as well as those of pluralist economics and Marxist economics.
The French Cinema Book
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Author : Michael Temple
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-07-25
The French Cinema Book written by Michael Temple and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-25 with Performing Arts categories.
This thoroughly revised and expanded edition of a key textbook offers an innovative and accessible account of the richness and diversity of French film history and culture from the 1890s to the present day. The contributors, who include leading historians and film scholars, provide an indispensable introduction to key topics and debates in French film history. Each chronological section addresses seven key themes – people, business, technology, forms, representations, spectators and debates, providing an essential overview of the cinema industry, the people who worked in it, including technicians and actors as well as directors, and the culture of cinema going in France from the beginnings of cinema to the contemporary period.
A Companion To Contemporary French Cinema
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Author : Alistair Fox
language : en
Publisher: John Wiley & Sons
Release Date : 2015-01-27
A Companion To Contemporary French Cinema written by Alistair Fox and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-01-27 with Performing Arts categories.
A Companion to Contemporary French Cinema presents a comprehensive collection of original essays addressing all aspects of French cinema from 1990 to the present day. Features original contributions from top film scholars relating to all aspects of contemporary French cinema Includes new research on matters relating to the political economy of contemporary French cinema, developments in cinema policy, audience attendance, and the types, building, and renovation of theaters Utilizes groundbreaking research on cinema beyond the fiction film and the cinema-theater such as documentary, amateur, and digital filmmaking Contains an unusually large range of methodological approaches and perspectives, including those of genre, gender, auteur, industry, economic, star, postcolonial and psychoanalytic studies Includes essays by important French cinema scholars from France, the U.S., and New Zealand, many of whose work is here presented in English for the first time
Economie Du Cin Ma De L Audiovisuel Et De La Communication
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Author : Paul Roselé Chim
language : fr
Publisher: Editions Publibook
Release Date : 2003
Economie Du Cin Ma De L Audiovisuel Et De La Communication written by Paul Roselé Chim and has been published by Editions Publibook this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with categories.
Le cinéma et l'audiovisuel dans la Caraïbe restent confrontés à un double problème, celui de la production et de la diffusion dans un espace où la balkanisation culturelle reste forte. La petite dimension de certains pays, leur manque d'ouverture vers l'extérieur et la diversité des langues constituent en effet des handicaps, qui ne sont cependant pas insurmontables. Le cinéma-spectacle semble correspondre davantage à un modèle prospère que Hollywood rend de plus en plus performant par ses méthodes d'économie et de marketing. Le mode de diffusion audiovisuel renforce son impact. Toutefois, force est d'observer que dans chaque sous-espace caribéen, un modèle artisanal ou industriel du cinéma et de l'audiovisuel développe sa propre dynamique. L'ouvrage est destiné aux étudiants en Littérature, Art et Communication, Langues et Cultures Régionales, Sciences Sociales, Sciences Economiques et Gestion, et à tous ceux qui s'intéressent de près ou de loin aux études du secteur culturel.
French Blockbusters
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Author : Charlie Michael
language : en
Publisher: Edinburgh University Press
Release Date : 2019-07-17
French Blockbusters written by Charlie Michael and has been published by Edinburgh University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-17 with History categories.
The digitised spectacles conjured by a word like `blockbuster' may create a certain cognitive dissonance with received ideas about French cinema - long celebrated as a model for philosophical, economic and aesthetic resistance to globalised popular culture. While the Gallic `cultural exception' remains a forceful current to this day, this book shows how the onslaught of Hollywood mega-franchises and new media platforms since the 1980s has also provoked an overtly commercialised response from French producers eager to redefine the stakes and scope of their own traditions. Cutting across a swath of recent French-produced cinema, French Blockbusters offers the first book-length consideration of the theoretical implications, historical impact and cultural consequences of recent popular films that are rapidly changing what it means to make - or to see - a `French' film today. From English-language action vehicles like Valerian and the City of a Thousand Planets (Besson, 2017) to revisionist historical films like Of Gods and Men (Beauvois, 2011) and crowd-pleasing comedies like Intouchables (Toledano & Nakache, 2011), the variously filiated `local blockbusters' from contemporary France brim with the seeds of cultural contradiction, but also with the energy of a forceful counter-history
The Untold Story Of The Korean Film Industry
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Author : Jimmyn Parc
language : en
Publisher: Palgrave Macmillan
Release Date : 2022-09-25
The Untold Story Of The Korean Film Industry written by Jimmyn Parc and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-25 with Business & Economics categories.
This book analyses the Korean film industry emergence and development in a global business and economic perspective. This is one of the first books to compare the film policies and industries of the world’s six largest film industries – featuring Korea as the central character – with the aim of defining the contours of what constitutes an effective film policy. It presents many cases showing that, contrary to what is often believed, an economically sound policy is a good instrument for achieving desired cultural goals. It uses a set of analytical tools – borrowed from the economic analysis of international trade policies – to provide a rich harvest of new, rigorous, and often unexpected results on the effectiveness of the existing film policies. The implications found in this book are relevant not only for Korea, but for all other countries that wish to foster or enhance the competitiveness of their film industries. This book will be of interest to a wide spectrum of scholars interested in cultural studies – media and cultural specialists, political scientists, sociologists, historians – in addition to business analysts and economists specialized in cultural economics. As this book focuses on film policies and how to improve them, it will also appeal to policymakers, business figures, public relations officials, and staff from international organizations working on the film industry.
French Cinema
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Author : Rémi Fournier Lanzoni
language : en
Publisher: Bloomsbury Publishing USA
Release Date : 2015-10-22
French Cinema written by Rémi Fournier Lanzoni and has been published by Bloomsbury Publishing USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-22 with Performing Arts categories.
To a large extent, the story of French filmmaking is the story of moviemaking. From the earliest flickering images of the late nineteenth century through the silent era, Surrealist influences, the Nazi Occupation, the glories of the New Wave, the rebirth of the industry in the 1990s with the exception culturelle, and the present, Rémi Lanzoni examines a considerable number of the world's most beloved films. Building upon his 2004 best-selling edition, the second edition of French Cinema maintains the chronological analysis, factual reliability, ease of use, and accessible prose, while at once concentrating more on the current generation of female directors, mainstream productions such as The Artist and The Intouchables, and the emergence of minority filmmakers (Beur cinema).