El Enga O
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Marcas Sonrientes
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Author : Valiente Alber, Sònia
language : en
Publisher: Editorial UOC
Release Date : 2016-10-28
Marcas Sonrientes written by Valiente Alber, Sònia and has been published by Editorial UOC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-10-28 with Business & Economics categories.
¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?
Somos Estrategas
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Author : A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
language : en
Publisher: Editorial GEDISA
Release Date : 2015-10-15
Somos Estrategas written by A.Mª Enrique Jiménez / F. Morales Serrano (Coords.) and has been published by Editorial GEDISA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-15 with Language Arts & Disciplines categories.
The Wiley Handbook Of Collaborative Online Learning And Global Engagement
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Author : Deirdre Johnston
language : en
Publisher: John Wiley & Sons
Release Date : 2022-07-13
The Wiley Handbook Of Collaborative Online Learning And Global Engagement written by Deirdre Johnston and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-13 with Education categories.
Presents best practices for faculty and administrators developing globally-connected courses, including learning objectives, collaborative assignments, and logistical planning As political instability, pandemic risks, rising costs, new requirements for experiential learning, and other factors make it increasingly difficult for students to study abroad, there is growing interest in globalizing and internationalizing the curricula of colleges and universities worldwide. The Wiley Handbook of Collaborative Online Learning and Global Engagement is designed to help educators develop and conduct high-impact, globally-connected courses across the humanities, the fine arts, and the social and natural sciences. This comprehensive guide covers collaborative practices, course design variables, student learning approaches, logistical planning, and more. An international team of contributors from diverse geographic, cultural, and academic backgrounds offer insight into enhancing pedagogical practice, coordinating study abroad experiences, and promoting both students' and faculty's global competencies. Throughout the text, numerous real-world case studies, interactive and experiential assignments, sample syllabi, course bibliographies, and links to web and media resources reinforce best practices for course design, learning objectives, and pedagogy development. Based on a detailed assessment of 500 students in collaborative courses across 14 countries, this innovative guide: Covers co-development of learning objectives across different courses, disciplines and cultural contexts, co-coordination of course content, technology, and resources, and intercultural learning assessment Explores new and innovative ways to engage students in distant locations in collaborative learning Provides advice for overcoming logistical challenges, managing group dynamics, controlling costs, and implementing connected courses with limited resources Discusses the impact globally-connected courses have on cultural curiosity, knowledge, strategy, and behavior Offers approaches for addressing cultural transgressions and miscommunication, and for collaborating with other faculty members across cultures and educational systems Featuring multiple cultural perspectives and international contexts, The Wiley Handbook of Collaborative Online Learning and Global Engagement is a valuable guide and reference for faculty and administrators involved in teaching, planning, implementing, or assessing courses with global learning outcomes.
Tendencias De La Comunicaci N Para El Turismo
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Author : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero
language : en
Publisher: Dykinson
Release Date : 2020-02-21
Tendencias De La Comunicaci N Para El Turismo written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and has been published by Dykinson this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-21 with categories.
Este libro puede considerarse como una vía imprescindible para tratar de “ordenar el tráfico” en el complicado mundo del Turismo. Dos tercios de la Gran Muralla China está llena de brechas y de grafiti, en buena parte por el desembarco de excursionistas. Una joya de la historia, padece los efectos de millones de turistas que la visitan, con las facilidades que da el precio de los viajes y de los tour operadores que ponen cualquier destino a nuestro alcance.
Applied Technologies
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Author : Miguel Botto-Tobar
language : en
Publisher: Springer Nature
Release Date : 2022-04-05
Applied Technologies written by Miguel Botto-Tobar and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-05 with Computers categories.
This volume constitutes the refereed proceedings of the Third International Conference on Applied Technologies, ICAT 2021, held in Quito, Ecuador, in October 2021. The 40 papers were carefully reviewed and selected from 201 submissions. The papers are organized according to the following topics: communication; computing; e-government and e-participation; e-learning; electronics; general track; intelligent systems; machine vision; security; technology trends.
The Impact Of Shared Vision On Leadership Engagement And Organizational Citizenship
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Author : Richard Eleftherios Boyatzis
language : en
Publisher: Frontiers Media SA
Release Date : 2015-10-28
The Impact Of Shared Vision On Leadership Engagement And Organizational Citizenship written by Richard Eleftherios Boyatzis and has been published by Frontiers Media SA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-28 with Organizational behavior categories.
According to management and psychology courses, as well as legions of consultants in organizational psychology, shared vision in dyads, teams and organizations can fill us with hope and inspire new possibilities, or delude us into following false prophets. However, few research studies have empirically examined the impact of shared vision on key organizational outcomes such as leadership effectiveness, employee engagement, organizational citizenship, coaching and organizational change. As a result, the field of organizational psychology has not yet established a causal pattern of whether, if, and how shared vision helps dyads, teams and organizations function more effectively. The lack of empirical work around shared vision is surprising given its long-standing history in the literature. Bennis and Nanus (1982) showed that distinctive leaders managed attention through vision. The practitioner literature has long proclaimed that vision is a key to change, while Conger and Kanungo (1998) discussed its link to charismatic leadership. Around the same time, positive psychology appeared in the forms of Appreciative Inquiry (Cooperrider, Sorensen, Whitney, & Yaeger, 2000) and Positive Organizational Scholarship (Cameron, Dutton, & Quinn, 2003). In this context, a shared vision or dream became a legitimate antecedent to sustainable change. But again, empirical measurement has been elusive. More recently, shared vision has been the focus of a number of dissertations and quantitative studies building on Intentional Change Theory (ICT) (Boyatzis, 2008) at dyad, team and organization levels of social systems. These studies are beginning to lay the foundations for a systematic body of empirical knowledge about the role of shared vision in an organizational context. For example, we now know that shared vision can activate neural networks that arouse endocrine systems and allow a person to consider the possibilities of a better future (Jack, Boyatzis, Leckie, Passarelli & Khawaja, 2013). Additionally, Boyatzis & Akrivou (2006) have discussed the role of a shared vision as the result of a well-developed set of factors that produce a desired image of the future. Outside of the organizational context, positive visioning has been known to help guide future behavior in sports psychology (Loehr & Schwartz, 2003), medical treatment (Roffe, Schmidt, & Ernst, 2005), musical performance (Meister, Krings, Foltys, Boroojerdi, Muller, Topper, & Thron, 2004), and academic performance (Curry, Snyder, Cook, Ruby, & Rehm, 1997). This Research Topic for Frontiers in Psychology is a collection of 14 original papers examining the role of vision and shared vision on a wide variety of desired dependent variables from leadership effectiveness and executive performance to organizational engagement, citizenship and corporate social responsibility, and how to develop it through coaching.
The Bookseller
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Author :
language : en
Publisher:
Release Date : 1884
The Bookseller written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1884 with Bibliography categories.
Vols. for 1871-76, 1913-14 include an extra number, The Christmas bookseller, separately paged and not included in the consecutive numbering of the regular series.
Promoting Global Peace And Civic Engagement Through Education
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Author : Pandey, Kshama
language : en
Publisher: IGI Global
Release Date : 2016-05-04
Promoting Global Peace And Civic Engagement Through Education written by Pandey, Kshama and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-05-04 with Political Science categories.
It is easy to see that the world finds itself too often in tumultuous situations with catastrophic results. An adequate education can instill holistic knowledge, empathy, and the skills necessary for promoting an international coalition of peaceful nations. Promoting Global Peace and Civic Engagement through Education outlines the pedagogical practices necessary to inspire the next generation of peace-bringers by addressing strategies to include topics from human rights and environmental sustainability, to social justice and disarmament in a comprehensive method. Providing perspectives on how to live in a multi-cultural, multi-racial, and multi-religious society, this book is a critical reference source for educators, students of education, government officials, and administration who hope to make a positive change.
Handbook Of Research On Transmedia Storytelling Audience Engagement And Business Strategies
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Author : Hernández-Santaolalla, Víctor
language : en
Publisher: IGI Global
Release Date : 2020-04-24
Handbook Of Research On Transmedia Storytelling Audience Engagement And Business Strategies written by Hernández-Santaolalla, Víctor and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-24 with Business & Economics categories.
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Research Political Engagement And Dispossession
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Author : Dip Kapoor
language : en
Publisher: Bloomsbury Publishing
Release Date : 2019-10-15
Research Political Engagement And Dispossession written by Dip Kapoor and has been published by Bloomsbury Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-15 with Political Science categories.
This collection considers academic research engagements with indigenous, small peasant, urban poor and labour social activism against colonial capitalist dispossession and exploitation in Asia and the Americas. Bringing together contributors from a range of different disciplines, Research, Political Engagement and Dispossession demonstrates how research done for and with these struggles against dispossession by mining, agribusiness plantations, conversation schemes, land-forest grabs, water projects, industrial disasters and the exploitation of workers and forced migrants, can make productive contributions towards advancing their social and political prospects.