Entwicklung Und Bedeutung Des Customer Relationship Managements Im Station Ren Einzelhandel
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Drop Shipping Ein M Gliches Instrument Zur Verbindung Des Station Ren Vertriebs Und Des Online Vertriebs Im Handel
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Author : Dennis Mattern
language : de
Publisher: GRIN Verlag
Release Date : 2018-01-18
Drop Shipping Ein M Gliches Instrument Zur Verbindung Des Station Ren Vertriebs Und Des Online Vertriebs Im Handel written by Dennis Mattern and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-01-18 with Business & Economics categories.
Diplomarbeit aus dem Jahr 2016 im Fachbereich BWL - Handel und Distribution, Note: 2,3, Verwaltungs- und Wirtschafts- Akademie Hagen VWA gemeinnützige GmbH , Sprache: Deutsch, Abstract: Das Ergebnis dieser Arbeit soll zum einen darlegen, wie man mit Hilfe des Streckengeschäfts bzw. Drop Shipping, den stationären Vertrieb und den online Vertrieb kooperieren lassen kann. Welchen Nutzen die Kunden davon haben, die Produkte direkt vom Hersteller bzw. des Lieferanten zu erhalten und welche Vorteile und Nachteile die Hersteller, Lieferanten und der Handel durch diese besondere Geschäftsform entstehen. Die Kunden müssen wieder in den stationären Handel geführt werden und welche Bedeutung das Drop Shipping für den stationären Handel hat. Das erwartete Ergebnis dieser Arbeit ist, das der Einsatz von Drop Shipping nicht nur mit der Hilfe der Lieferanten bzw. Hersteller funktioniert, sondern auch nicht ohne den Einsatz der Mitarbeiter, um so den stationären Handel wieder für den Kunden attraktiver zu gestalten.
Retailing In The 21st Century
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Author : Manfred Krafft
language : en
Publisher: Springer Science & Business Media
Release Date : 2009-12-17
Retailing In The 21st Century written by Manfred Krafft and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-12-17 with Business & Economics categories.
With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Understanding The Showrooming Phenomenon
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Author : Christel Zaubitzer
language : en
Publisher: GRIN Verlag
Release Date : 2014-08-25
Understanding The Showrooming Phenomenon written by Christel Zaubitzer and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-08-25 with Business & Economics categories.
Master's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Münster (Institute for Value-Based Marketing), course: E-Commerce, language: English, abstract: Showrooming is a phenomenon that describes a consumer’s behavior of collecting information about a product or service in a physical store and purchasing it in an online store afterwards. For retailers, this behavior can be a major opportunity or thread. To give insights into the phenomenon the thesis aims to determine a) channel attributes that encourage or deject customers from attending showrooming and b) how customer characteristics distinguish showrooming customers from customers who did not purchase online? An empirical study collected data of 334 respondents via an online questionnaire. 149 showroomers and 185 respondents who did not showroom during a recent product purchase were compared regarding their perceived difference of channel attributes in the offline and the online channel. Further, both groups were compared in various customer characteristics. The results of the binary logistic regression reveal that among all observed channel attributes the difference in price, service, purchase convenience, enjoyment and risk perception between the online and offline shop have a significant impact on the likelihood of showrooming, whereas the assortment and after-sales services did not show significant impact. Among the observation of customer characteristics, a positive attitude towards free riding, towards shopping and retailer loyalty were found to have a significant impact on the showrooming likelihood. The internet experience and the level of price-consciousness showed no significant impact. With the results, the thesis supports physical retail stores to adjust the design of channel attributes in order to avoid showrooming behaviors of their customers. It also helps retailers to identify customers that are more likely to attend showrooming and target them specifically to prevent them from attending showrooming.
Integral Logistics Management
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Author : Paul Schönsleben
language : en
Publisher: CRC Press
Release Date : 2003-09-25
Integral Logistics Management written by Paul Schönsleben and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-09-25 with Business & Economics categories.
Successful companies must strive to improve business processes on a comprehensive, coordinated level. Integral Logistics Management: Planning and Control of Comprehensive Supply Chains, Second Edition examines logistics in areas beyond the flow of goods, investigating administrative and planning logistics, or process control. What's New in
Handbook Of Marketing Decision Models
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Author : Berend Wierenga
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-09-05
Handbook Of Marketing Decision Models written by Berend Wierenga and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-05 with Business & Economics categories.
Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
The Places Where Community Is Practiced
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Author : Anna Steigemann
language : en
Publisher: Springer
Release Date : 2019-02-25
The Places Where Community Is Practiced written by Anna Steigemann and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-02-25 with Social Science categories.
In this open access publication, the social cohesion of urban neighborhoods and their residents is examined, which is often viewed as vulnerable since increased mobility, individualization, wider socio-economic and demographic changes have fundamentally altered the basis for everyday social interaction in urban neighborhoods. Anna Steigemann gives scholarly attention to the concrete places where neighborly interactions still take place and to how these interactions affect local community building. She illuminates and explores the ordinary everyday interactions and social practices in and around shops and gastronomic facilities on a shopping street in Berlin-Neukölln, revealing how these businesses are important places where community is practiced, but also why they are increasingly threatened by commercial and residential gentrification.
Text Mining
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Author : Gholamreza Nakhaeizadeh
language : en
Publisher: Physica
Release Date : 2003-03-18
Text Mining written by Gholamreza Nakhaeizadeh and has been published by Physica this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-03-18 with Computers categories.
Text Mining – Theoretical Aspects and Applications presents contributions from researchers from different disciplines. Each of them is studying the problem of mining text according to his scientific background: artificial intelligence, computational linguistics, document analysis, machine learning, information retrieval, pattern recognition. Their common goal is to analyse huge text collections in real world applications in order to support knowledge-intensive processes.
Confessions Of The Pricing Man
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Author : Hermann Simon
language : en
Publisher: Springer
Release Date : 2015-10-20
Confessions Of The Pricing Man written by Hermann Simon and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-10-20 with Business & Economics categories.
The world’s foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In all walks of life, we constantly make decisions about whether something is worth our money or our time, or try to convince others to part with their money or their time. Price is the place where value and money meet. From the global release of the latest electronic gadget to the bewildering gyrations of oil futures to markdowns at the bargain store, price is the most powerful and pervasive economic force in our day-to-day lives and one of the least understood. The recipe for successful pricing often sounds like an exotic cocktail, with equal parts psychology, economics, strategy, tools and incentives stirred up together, usually with just enough math to sour the taste. That leads managers to water down the drink with hunches and rules of thumb, or leave out the parts with which they don’t feel comfortable. While this makes for a sweeter drink, it often lacks the punch to have an impact on the customer or on the business. It doesn’t have to be that way, though, as Hermann Simon illustrates through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon’s lifelong journey has taken him from rural farmers’ markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses and gain a sustained competitive advantage. He also learned some tough personal lessons about value, how people perceive it, and how people profit from it. In this engaging and practical narrative, Simon leaves nothing out of the pricing cocktail, but still makes it go down smoothly and leaves you wanting to learn more and do more—as a consumer or as a business person. You will never look at pricing the same way again.
Ebook Services Marketing Integrating Customer Focus Across The Firm
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Author : Alan Wilson
language : en
Publisher: McGraw Hill
Release Date : 2016-01-16
Ebook Services Marketing Integrating Customer Focus Across The Firm written by Alan Wilson and has been published by McGraw Hill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-16 with Business & Economics categories.
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner
Innovative Methods In Logistics And Supply Chain Management
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Author :
language : en
Publisher:
Release Date : 2014
Innovative Methods In Logistics And Supply Chain Management written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with categories.