Erfolg Gl Ck Im Job

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The Management Of Corporate Acquisitions

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Author : Alessandro Sinatra
language : en
Publisher: Springer
Release Date : 2016-07-27

The Management Of Corporate Acquisitions written by Alessandro Sinatra and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-07-27 with Business & Economics categories.

Finally! A comprehensive volume on the management of corporate acquisitions that summarizes contemporary research, and that moves what we know about acquisition management a step further. The book encompasses innovative works from several countries, related to a variety of issues; managerial motives, the role of acquisitions in competitive strategy, as well as organizational and political processes. Unlike several other works on acquisitions, this book emphasizes the most critical issue faced by managers today; how to manage successfully already acquired companies and operations. Both researchers, managers and students of strategy and organization will find this book an important supplement.

Social And Sustainability Marketing

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Author : Jishnu Bhattacharyya
language : en
Publisher: CRC Press
Release Date : 2021-09-26

Social And Sustainability Marketing written by Jishnu Bhattacharyya and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-26 with Business & Economics categories.

"... an important intervention in the conversation around social and ecological sustainability that draws on both micromarketing and macromarketing scholarship to help the reader understand the challenges with illustrations from insightful cases both from emerging and developed economies. This compilation should be essential reading for the discerning student of sustainable consumption and production." -- Professor Pierre McDonagh, Associate Editor, Journal of Macromarketing (USA); Professor of Critical Marketing & Society, University of Bath, UK Experts in the field of economics, management science, and particularly in the marketing domain have always been interested in and acknowledged the importance of sustaining profitable businesses while incorporating societal and environmental concerns; however, the level of existing literature and availability of teaching cases reflect a dearth of real case studies, especially those focused on marketing for social good. This book of actual case studies will address that need. In addition, this book is important and timely in providing a case book for instructors (those in both industry and academia) to help them in teaching and training the next generation of leaders through corporate training and universities. Currently, marketing for social good is increasingly becoming a part of most curriculums under the umbrella of different titles, such as social marketing, green marketing, and sustainability marketing. The relevance of these studies is increasing across the globe. This book is composed of long and short real cases with varying complexity in different sectors. This case book will also cover some review articles for an overview of the recent developments in the study area. With these case studies, collections of questions, teaching materials, and real-life marketing scenarios, this book offers a unique source of knowledge to marketing professionals, students, and educators across the world. The main objective of this case book is to understand the applicability of marketing science (marketing for social good context, such as social marketing and sustainability marketing) in internet marketing related to e-buying behavior and e-WOM. In addition, it illustrates the various types of existing marketing practices that are relevant from both theoretical and practical points of view in this electronic era, as well as discussing other non-electronic marketing practices and focusing on consumer buying behavior. As a result, marketing managers can treat their customers according to their desired value. This book particularly explores the possibilities and advantages created by social marketing and sustainability marketing through the presentation of thorough review articles and case studies. This case book helps corporate training centers and universities with compact teaching reference materials in their relevant courses.

Self Efficacy In Changing Societies

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Author : Albert Bandura
language : en
Publisher: Cambridge University Press
Release Date : 1997-05-13

Self Efficacy In Changing Societies written by Albert Bandura and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05-13 with Medical categories.

The volume addresses important issues of human adaptation and change.

Marketing Planning By Design

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Author : Ralf Strauss
language : en
Publisher: John Wiley & Sons
Release Date : 2010-04-01

Marketing Planning By Design written by Ralf Strauss and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-01 with Business & Economics categories.

Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk.

Computational Contact Mechanics

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Author : Peter Wriggers
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-04-01

Computational Contact Mechanics written by Peter Wriggers and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-01 with Science categories.

Topics of this book span the range from spatial and temporal discretization techniques for contact and impact problems with small and finite deformations over investigations on the reliability of micromechanical contact models over emerging techniques for rolling contact mechanics to homogenization methods and multi-scale approaches in contact problems.

Communicating Science

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Author : Toss Gascoigne
language : en
Publisher: ANU Press
Release Date : 2020-09-14

Communicating Science written by Toss Gascoigne and has been published by ANU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-14 with Science categories.

Modern science communication has emerged in the twentieth century as a field of study, a body of practice and a profession—and it is a practice with deep historical roots. We have seen the birth of interactive science centres, the first university actions in teaching and conducting research, and a sharp growth in employment of science communicators. This collection charts the emergence of modern science communication across the world. This is the first volume to map investment around the globe in science centres, university courses and research, publications and conferences as well as tell the national stories of science communication. How did it all begin? How has development varied from one country to another? What motivated governments, institutions and people to see science communication as an answer to questions of the social place of science? Communicating Science describes the pathways followed by 39 different countries. All continents and many cultures are represented. For some countries, this is the first time that their science communication story has been told.

Organizational Networks And Networking Competence

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Author : Marzena Fryczyńska
language : en
Publisher: Routledge
Release Date : 2021-02-22

Organizational Networks And Networking Competence written by Marzena Fryczyńska and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-22 with Business & Economics categories.

Networks and networking are essential concepts that transform organizational, economic, and social practices. Human capital is both a source of competitive advantage and a value that allows individual employees to develop their careers and find satisfaction in their employment. The book addresses the vital issue of changes occurring in management and employment, with the growing career individualization, focus on future professional challenges, importance of knowledge workers, and possibilities of functioning in social and organizational networks. Workers’ networking competence is the main theme of this book. Much attention is put on differentiating it from other types of competence and other network objects, and identifying its behavioral manifestations, as the frequency of such behaviors can be used as a measure of an individual’s networking competence level. Employment-related variables and characteristics that affect networking competence are analyzed in depth, as is the impact of networking competence on career success and employability — thus laying a foundation for transformation in network organization management, employee relations, and individual career development. It will be of interest to researchers and students alike, as it clearly demonstrates a way to solve research problems in management science and provides new instruments for further research on networks and networking; and to organization managers and employees, as it offers insights into management and employment-related trends as well as guidelines for managing network organizations and building one’s career within social and organizational networks.

The Handbook Of Communication And Corporate Social Responsibility

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Author : Øyvind Ihlen
language : en
Publisher: John Wiley & Sons
Release Date : 2011-08-24

The Handbook Of Communication And Corporate Social Responsibility written by Øyvind Ihlen and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-08-24 with Social Science categories.

This book represents the definitive research collection for corporate social responsibility communication, offering cross-disciplinary and international perspectives from the top scholars in the field. Addresses a gap in the existing CSR literature Demonstrates the relevance of effective CSR communication for the management of organizations The 28 contributions come from top scholars in public relations, organizational communication, reputation management, marketing and management

Marketing For Sustainable Tourism

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Author : Umberto Martini
language : en
Publisher:
Release Date : 2020

Marketing For Sustainable Tourism written by Umberto Martini and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020 with Economic growth, development, planning categories.

The aim of the Special Issue is to discuss the main current topics concerning marketing for sustainable tourism with reference to territories (i.e., tourism destinations, protected areas, parks and/or natural sites, UNESCO World Heritage Sites, rural regions/areas, etc.) and tourism enterprises and/or organisations (i.e., destination management organisations, hospitality enterprises, restaurant enterprises, cableway companies, travel agencies, etc.). In destinations where natural resources are pull factors for tourism development, the relationships among local actors (public, private, and local community), as well as marketing choices, are essential to develop sustainable tourism products. To this end, the Special Issue encourages papers that analyse marketing strategies adopted by tourism destinations and/or tourism enterprises to avoid overtourism, to manage mass sustainable tourism (as defined by Weaver, 2000), and to encourage and promote sustainable tourism in marginal areas or in territories suffering lack of integration in the tourism offer. Special attention will be given to contributions on the best practices to manage territories and/or enterprises adopting sustainable marketing strategies.

Advanced It Tools

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Author : Nobuyoshi Terashima
language : en
Publisher: Springer
Release Date : 2013-11-18

Advanced It Tools written by Nobuyoshi Terashima and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-18 with Computers categories.

TRACK 1: Innovative Applications in the Public Sector The integration of multimedia based applications and the information superhighway fundamentally concerns the creation of a communication technology to support the ac tivities of people. Communication is a profoundly social activity involving interactions among groups or individuals, common standards of exchange, and national infrastruc tures to support telecommunications activities. The contributions of the invited speakers and others in this track begin to explore the social dimension of communication within the context of integrated, information systems for the public sector. Interactions among businesses and households are described by Ralf Strauss through the development within a real community of a "wired city" with information and electronic services provided by the latest telecommunications technologies. A more specific type of interaction between teacher and student forms the basis of education. John Tiffin demonstrates how virtual classrooms can be used to augment the educational process. Carl Loeffler presents yet another perspective on interaction through the integration of A-life and agent technologies to investigate the dynamics of complex behaviors within networked simulation environments. Common standards for communication in the form of electronic documents or CSCW (Computer Supported Cooperative Work), according to Roland Traunmiiller, provide en abling technologies for a paradigm shift in the management of organizations. As pointed out by William Olle, the impact of standardization work on the future of information technology depends critically upon the interoperability of software systems.