From Clich To Archetype
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From Cliche To Archetype
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Author : Marshall McLuhan
language : en
Publisher: New York : Viking Press
Release Date : 1970
From Cliche To Archetype written by Marshall McLuhan and has been published by New York : Viking Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Language Arts & Disciplines categories.
Six years after the publication of his seminal work, Understanding Media, the Extensions of Man, Marshall McLuhan linked his insights into media to his love of literature and produced From Cliché to Archetype. "In the age of electronic retrieval, the entire phenomenal universe is at once junkyard and museum" -- cliché and archetype. "Every culture now rides on the back of every other culture."In these pages, readers learn how to look at stale clichés with fresh eyes, as artists do, and discover that clichés provide the key to understanding Modernism, from the puns of James Joyce to Ionesco's Theater of the Absurd. McLuhan mines the greats of modern literature, such as Yeats, Eliot, and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis such as genres, esthetics, rhetoric, paradox, mimesis, and parody, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms cliché and archetype are not confined to language but are shown to have counterparts in the non-linguistic world. --
Form From Cliche To Archetype
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Author : Marshall McLuhan
language : en
Publisher:
Release Date : 1970
Form From Cliche To Archetype written by Marshall McLuhan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Communication categories.
From Cliche To Archetype
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Author : Marshall McLuhan
language : en
Publisher: New York : Viking Press
Release Date : 1970
From Cliche To Archetype written by Marshall McLuhan and has been published by New York : Viking Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970 with Language Arts & Disciplines categories.
Six years after the publication of his seminal work, Understanding Media, the Extensions of Man, Marshall McLuhan linked his insights into media to his love of literature and produced From Cliché to Archetype. "In the age of electronic retrieval, the entire phenomenal universe is at once junkyard and museum" -- cliché and archetype. "Every culture now rides on the back of every other culture."In these pages, readers learn how to look at stale clichés with fresh eyes, as artists do, and discover that clichés provide the key to understanding Modernism, from the puns of James Joyce to Ionesco's Theater of the Absurd. McLuhan mines the greats of modern literature, such as Yeats, Eliot, and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis such as genres, esthetics, rhetoric, paradox, mimesis, and parody, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms cliché and archetype are not confined to language but are shown to have counterparts in the non-linguistic world. --
Marshall Mcluhan Theoretical Elaborations
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Author : Gary Genosko
language : en
Publisher: Taylor & Francis
Release Date : 2005
Marshall Mcluhan Theoretical Elaborations written by Gary Genosko and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Cybernetics categories.
This collection contains key critical essays and assessments of the writings of Canadian communications thinker Marshall McLuhan selected from the voluminous output of the past forty years. McLuhan's famous aphorisms and uncanny ability to sense megatrends are once again in circulation across and beyond the disciplines. Since his untimely death in 1980, McLuhan's ideas have been rediscovered and redeployed with urgency in the age of information and cybernation.Together the three volumes organise and present some forty years of indispensable critical works for readers and researchers of the McLuhan legacy. The set includes critical introductions to each section by the editor.Forthcoming titles in this series include Walter Benjamin (0-415-32533-1) December 2004, 3 vols, Theodor Adorno (0-415-30464-4) April 2005, 4 vols and Jean-Francois Lyotard (0-415-33819-0) 2005, 3 vols.
Mcluhan A Guide For The Perplexed
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Author : W. Terrence Gordon
language : en
Publisher: A&C Black
Release Date : 2010-02-25
Mcluhan A Guide For The Perplexed written by W. Terrence Gordon and has been published by A&C Black this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-02-25 with Social Science categories.
Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.
Mcluhan In Space
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Author : Richard Cavell
language : en
Publisher: University of Toronto Press
Release Date : 2002-01-01
Mcluhan In Space written by Richard Cavell and has been published by University of Toronto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-01 with Science categories.
Demonstrates how McLuhan extended insights derived from advances in physics and artistic experimentation into a theory of acoustic space which he then used to challenge the assumptions of visual space that had been produced through print culture.
Go Teen Writers
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Author : Stephanie Morrill
language : en
Publisher:
Release Date : 2020-12-03
Go Teen Writers written by Stephanie Morrill and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-03 with categories.
You have a story to tell, don't you? Or maybe you simply want to try your hand at fiction writing. Perhaps you've given it your best effort, but simply didn't have enough tools in your tool box to finish that first draft. Wherever you're at with this novel-writing thing, popular bloggers Stephanie Morrill, Jill Williamson, and Shannon Dittemore totally understand. They know it's hard to finish a first draft. To stay motivated until the end. To feel like a "real" writer. They know because they've been there too. In Go Teen Writers: Write Your Novel, you'll learn: There is no such thing as one right way to write a novel. How to take an idea and give it a beginning, middle, and end. What story structure means and how it strengthens a book. Different approaches to plotting a novel. How to develop characters worth reading about. Strategies for creating memorable storyworlds and settings. What theme is and how to use it to enrich your story. What to do when your first draft is finished. There's no doubt about it. Learning to write a novel from beginning to end is a challenge. But with this book as your guide, you'll see that when you're in possession of the right tools, you're capable of finishing what you start. You'll be empowered and encouraged-as if you had a writing coach (or three!) sitting alongside you.
How To Write A Novel
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Author : Nathan Bransford
language : en
Publisher: Nathan Bransford
Release Date : 2019-10-15
How To Write A Novel written by Nathan Bransford and has been published by Nathan Bransford this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-10-15 with Language Arts & Disciplines categories.
Author and former literary agent Nathan Bransford shares his secrets for creating killer plots, fleshing out your first ideas, crafting compelling characters, and staying sane in the process. Read the guide that New York Times bestselling author Ransom Riggs called "The best how-to-write-a-novel book I've read."
On The Nature Of Media
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Author : Marshall McLuhan
language : en
Publisher: Gingko Press
Release Date : 2016
On The Nature Of Media written by Marshall McLuhan and has been published by Gingko Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016 with Social Science categories.
Media studies has been catching up with McLuhan over the last 50 years. These essays are drawn from themost productive quarter-century of his career (1952-1978), anddemonstrate his abiding interest in the materiality of mediation, from comic books to fashion, from technology to biology.Anchoring these essays are four meditations on the work of hisgreat predecessor, Harold adams innis, who first proposed thecentrality of mediation to every facet of our daily lives. McLuhan took this task literally; rejecting the specialist approachof academic study, he published in mainstream magazinessuch as Look and Harpers Bazaar on topics such as sexualityand the fashion industry, in each case bringing to these topics insights that remain startlinglyfresh. The essays offer a rare glimpse into a great mind as it works out the implications of theeffects of media not only on what we know but on how we are coming to understand our being.
Towards A Definition Of Topos
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Author : Lynette Hunter
language : en
Publisher: Springer
Release Date : 1991-06-18
Towards A Definition Of Topos written by Lynette Hunter and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991-06-18 with Literary Criticism categories.
Allegories, rhetoric, imagery, commonplaces, cliches and archetypes are discussed in connection with the literary work of authors such as Montaigne, Shakespeare, Jules Verne, Emile Zola and James Joyce.