Ger Chte Machen Geschichte

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Alt Und Neue Polnisch Preu Ische Chronica Oder Kriegs Und Friedens Geschichte Der Polnisch Preu Ischen Lande Und St Dte Als Danzig Thorn Elburg Marienburg Graudentz Oliva Et

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Author : Georg Daniel Seyler
language : de
Publisher:
Release Date : 1762

Alt Und Neue Polnisch Preu Ische Chronica Oder Kriegs Und Friedens Geschichte Der Polnisch Preu Ischen Lande Und St Dte Als Danzig Thorn Elburg Marienburg Graudentz Oliva Et written by Georg Daniel Seyler and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1762 with categories.

Gothaische Gelehrte Zeitungen

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Author :
language : de
Publisher:
Release Date : 1802

Gothaische Gelehrte Zeitungen written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1802 with categories.

Beiersdorf

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Author : Alfred Reckendrees
language : en
Publisher: C.H.Beck
Release Date : 2018-12-10

Beiersdorf written by Alfred Reckendrees and has been published by C.H.Beck this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-10 with Political Science categories.

Everyone knows NIVEA. But only a few people are familiar with the Hamburg-based Company that created the "crème de la crème" and other successful Brands. The Beiersdorf story began in 1882. The firm lost its international business in two world wars and during the Nazi period it was exposed to anti-Semitic attacks. Beiersdorf had to start from scratch twice, and yet today it is a global player. Here for the first time, Alfred Reckendrees tells the fascinating story based on comprehensive archive material. He describes the economic challenges and political conflicts that the key actors had to overcome, and presents the Company strategies and reorientations, which are closely interwoven with Germany’s multifaceted history. Today, you can find Beiersdorf Brands in every household. They include NIVEA, Hansaplast, 8x4, Eucerin, and La Prairie; also tesa, the adhesives specialist, belongs to Beiersdorf. Until the 1990s, the Company produced medicines and dressings as well. It all started in 1882 with a new plaster developed by pharmacist Paul Beiersdorf. Later, Oscar Troplowitz turned the small factory into a Brand Company with international operations. However, the US business, which generated most of the firm’s profit, was confiscated during the First World War. After the war, Beiersdorf had to build up its international business again from scratch. In 1933, the executive board and shareholders protected the “Jewish” Company against anti-Semitic attacks by means of “self-Aryanization.” Beiersdorf survived the Nazi regime; it could even take advantage of the economic opportunities it offered. After the Second World War, the Company lost its international business for the second time. It was not until 1997 that Beiersdorf regained control of all the trademarks worldwide.

Allgemeine Deutsche Bibliothek

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Author :
language : de
Publisher:
Release Date : 1780

Allgemeine Deutsche Bibliothek written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1780 with categories.

Das Buch Der Croniken Unnd Geschichten

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Author : Hartmann Schedel
language : de
Publisher:
Release Date : 1496

Das Buch Der Croniken Unnd Geschichten written by Hartmann Schedel and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1496 with categories.

Franz Baco Von Verulam Die Realphilosophie Und Ihr Zeitalter

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Author : Kuno FISCHER
language : de
Publisher:
Release Date : 1856

Franz Baco Von Verulam Die Realphilosophie Und Ihr Zeitalter written by Kuno FISCHER and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1856 with categories.

Baierscher Eilbote

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Author :
language : de
Publisher:
Release Date : 1852

Baierscher Eilbote written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1852 with categories.

Geschichte Der Deutschen Ein Handbuch F R H Here Bildungs Anstalten

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Author : Carl TUECKING
language : de
Publisher:
Release Date : 1856

Geschichte Der Deutschen Ein Handbuch F R H Here Bildungs Anstalten written by Carl TUECKING and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1856 with categories.

Geschichte Des Deutschen Kultureinflusses Auf Frankreich

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Author :
language : de
Publisher:
Release Date : 1888

Geschichte Des Deutschen Kultureinflusses Auf Frankreich written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1888 with categories.

Geschichte Der Englischen Revolution Von Der Thronbesteigung Carls I Bis Zum Falle Jakobs Ii

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Author : Guizot
language : de
Publisher:
Release Date : 1830

Geschichte Der Englischen Revolution Von Der Thronbesteigung Carls I Bis Zum Falle Jakobs Ii written by Guizot and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1830 with categories.