Henrik Vibskov 2012 2020 Bind 2

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Ab Concept

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Author :
language : en
Publisher:
Release Date : 2018

Ab Concept written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.

Experiential Marketing

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Author : Wided Batat
language : en
Publisher: Routledge
Release Date : 2019-01-28

Experiential Marketing written by Wided Batat and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-28 with Business & Economics categories.

Why do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same products, return to the same store or revisit the same destination over and over again? Is there a framework underlying how past and lived shopping experiences can affect our future experiences, our buying decisions, and our brand loyalty? In this exciting new book, Wided Batat introduces readers to the new customer experience framework and the era of the "Experiential Marketing Mix." She introduces the concept of the 7Es (Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, Emic/Etic process); a tool that focuses on the consumer as a starting point in marketing strategies. By using these, companies can design suitable, emotional, and profitable customer experiences in a phygital context (physical place and digital space) including both offline and online digital experiences. Batat argues that a traditional product-centric should be replaced by the appropriate mix of 7Es, based upon a more consumer/experience-centric logic. Experiential Marketing is a guide to building experiences consumers cannot forget. It will be of interest for CEOs, brand managers, marketing and communication professionals, students, and anyone eager to learn more about how to design the ultimate customer experience in a new phygital. In this book, Professor Batat combines theory and practice and gives readers an overview of: the origins and the rise of the customer experience logic, the 7Es of the new experiential marketing mix, and the challenges for the future.

Taking Brand Initiative

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Author : Mary Jo Hatch
language : en
Publisher: John Wiley & Sons
Release Date : 2008-03-11

Taking Brand Initiative written by Mary Jo Hatch and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-03-11 with Business & Economics categories.

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integrate all the company's staff functions and provide a vision for competition and globalization.

New York City Like A Local

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Author : DK Eyewitness
language : en
Publisher: Dorling Kindersley Ltd
Release Date : 2023-05-04

New York City Like A Local written by DK Eyewitness and has been published by Dorling Kindersley Ltd this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-05-04 with Travel categories.

Keen to explore a different side of New York City? Like a Local is the book for you. This isn't your ordinary travel guide. You won't find the Met or the Statue of Liberty in these pages, because that's not where New Yorker's hang out. Instead, you'll meet the locals at off-broadway theatres putting on quirky productions, old Ukrainian diners serving up family recipes, and speakeasies hosting secret parties - and that's where this book takes you. Turn the pages to discover: - The small businesses and community strongholds that add character to this vibrant city, recommended by true locals. - 6 themed walking tours dedicated to specific experiences such as flea markets and movie theatres. - A beautiful gift book for anyone seeking to explore New York City. - Helpful 'what3word' addresses, so you can pinpoint all the listed sights. Compiled by proud locals, this stylish travel guide is packed with New York's best experiences and hidden spots, handily categorised to suit your mood and needs. Whether you're a restless New Yorker on the hunt for a new hangout, or a visitor keen to discover a side you won't find in traditional guidebooks, New York City Like A Local will give you all the inspiration you need. About Like A Local: These giftable and collectable guides from DK Eyewitness are compiled exclusively by locals. Whether they're born-and-bred or moved to study and never looked back, our experts shine a light on what it means to be a local: pride for their city, community spirit and local expertise. Like a Local will inspire readers to celebrate the secret as well as the iconic - just like the locals who call the city home. Looking for another guide to New York City? Explore further with our DK Eyewitness or Top 10 guides to New York City.

Real Feelings

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Author : Sabine Himmelsbach
language : de
Publisher:
Release Date : 2020-09

Real Feelings written by Sabine Himmelsbach and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09 with categories.

Alexander Mcqueen

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Author : Judith Watt
language : en
Publisher: Harper Design
Release Date : 2013-08-27

Alexander Mcqueen written by Judith Watt and has been published by Harper Design this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-08-27 with Biography & Autobiography categories.

An intimate and revealing look at the personal and professional life of the fashion world's most visionary designer. This incredible volume strips away the layers of legend surrounding Alexander McQueen, revealing the sartorial genius and the true history of the man who reinvented modern fashion. Uncovering new details about Lee Alexander McQueen's humble childhood in East London, author Judith Watt traces the young designer's ascent—from his graduate collection at Central Saint Martins School of Art and Design to his over-the-top runway shows to the designs he created just days before his death at age forty. Providing new insights into the dark passion and inspiration that guided each fever-pitched runway show, this fully illustrated portrait delivers a truly comprehensive, in-depth look at the most provocative designer of a generation. Illustrated throughout with McQueen's personal drawings and ephemera as well as a mixture of exquisite catwalk and editorial fashion images, Alexander McQueen: The Life and the Legacy is every bit as stunning as the designer himself. With more than 175 full-color photographs

Zerofriends

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Author : Alex Pardee
language : en
Publisher: Gingko Press
Release Date : 2013-11-15

Zerofriends written by Alex Pardee and has been published by Gingko Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-15 with Art categories.

Throughout history and in fables and pop culture, every underdog has possessed a vital asset that led to success: passion. The same can be said about art and apparel brands Zerofriends. Originally a small group of imaginative artists who shared a desire to create obscure, unique and borderline demented artwork, Zerofriends has grown into a collective whose work has gained worldwide recognition. This book showcases the artists and illustrators who have played a major role in establishing the Zerofriends brand as one of the most unique collections in the industry.

Radical Fashion

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Author : Claire Wilcox
language : en
Publisher:
Release Date : 2003-02

Radical Fashion written by Claire Wilcox and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-02 with Avant-garde (Aesthetics) categories.

First published to accompany an exhibition at the V&A, this book looks at the three main trends which are currently dominating international fashion: the arrival of the British superstar designers; the European conceptual, minimalist movement; and the influential Japanese designers.

Sorry For Damage Done

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Author : Vincent Wittenberg
language : en
Publisher:
Release Date : 2017*

Sorry For Damage Done written by Vincent Wittenberg and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017* with Eindhoven (Netherlands) categories.

The starting point for this project is a huge database of images made by cleaning companies that were hired between 2005 and 2010 by the Municipality of Eindhoven. The cleaning companies were instructed to remove municipal property in the public space from graffiti and stickers. As proof of work they made 2 photos of each job, one for cleaning and one after. During the 6 years that this work was done, 50,000 photographs were taken and saved.

Leica Lens Compendium

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Author : Erwin Puts
language : en
Publisher:
Release Date : 2003-11-24

Leica Lens Compendium written by Erwin Puts and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-11-24 with Leica camera categories.

81/2 x 10Since publication this title has proved to be very popular for both the serious lens user wishing to understand more about his lenses, as well as the Leica enthusiast considering which lens would be suitable to add to his outfit.Do you know your "Coma from your Aberrations"? If "Yes," then part 2 of Erwin Puts' new book will be of considerable interest to you. Either way you may find this section easier to understand than you expect; the illustrations and diagrams do help.Part 1 goes into the optical history of E. Leitz, Wetzlar and the Leica Camera of Solms in detail with all the personalities involved. This section is well illustrated with some new pictures. The commercial demands are always battling with the perfectionists at Leica who created some of the world's most famous lenses.Part 2 is an optical digression explaining the lens and glass design features, problems and terms and the continual battle to ensure that Leica users end up with the highest possible standard of lens.Part 3 is the largest part of the book. Puts has tested Leica lenses from 1925 to date; each lens, in most cases with diagram, is detailed with its performances at the critical apertures.