How To Do Marketing
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Facebook Marketing All In One For Dummies
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Author : Amy Porterfield
language : en
Publisher: John Wiley & Sons
Release Date : 2011-07-07
Facebook Marketing All In One For Dummies written by Amy Porterfield and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-07 with Business & Economics categories.
A detailed resource for businesses and individuals seeking to promote goods and services on Facebook Social media is the number one vehicle for online marketing, and Facebook may be the most popular site of all. Facebook marketers must consider content delivery, promotions, etiquette and privacy, creating community, applications, advertisements, the open graph, and much more. Written by social media experts, this all-in-one guide gives marketers and small-business owners all the tools they need to create successful Facebook marketing campaigns. Successful marketing campaigns today require effective use of social media, especially Facebook This guide covers understanding Facebook basics, developing a marketing plan, creating your business Facebook page, engaging your community, working with apps, advertising within Facebook, ways to connect with users, and monitoring and measuring your campaign Expert authors use plenty of examples and case studies to illustrate the techniques and how to use them Everyone with something to market on Facebook can do a better job of it with the advice in Facebook Marketing All-in-One For Dummies.
Marketing For Dummies
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Author : Ruth Mortimer
language : en
Publisher: John Wiley & Sons
Release Date : 2012-04-30
Marketing For Dummies written by Ruth Mortimer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-30 with Business & Economics categories.
Smart marketing techniques to get your business noticed. Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you'll be creating a buzz and increasing profits in no time.
The 1 Page Marketing Plan
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Author : Allan Dib
language : en
Publisher:
Release Date : 2016-01-27
The 1 Page Marketing Plan written by Allan Dib and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-01-27 with categories.
WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: How to get new customers, clients, or patients and how make more profit from existing ones. Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. How to annihilate competitors and make yourself the only logical choice. How to get amazing results on a small budget using the secrets of direct response marketing. How to charge high prices for your products and services and have customers actually thank you for it.
Marketing Plans
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Author : Malcolm McDonald
language : en
Publisher: Wiley
Release Date : 2011-03-21
Marketing Plans written by Malcolm McDonald and has been published by Wiley this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-03-21 with Business & Economics categories.
Now in its 7th edition, Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised, and every chapter has been carefully updated with special attention to the latest developments in marketing. To accomplish this, Professor Malcolm McDonald has been joined in this edition by Professor Hugh Wilson, a leading expert on CRM and multichannel strategy as well as marketing planning. Major changes to this edition include new chapters based on the very latest research on: Planning for integrated marketing communications and digital marketing Developing multichannel strategy Developing the CRM plan Marketing effectiveness and accountability Marketing Plans is designed as a tool and a user-friendly learning, resource. Every point illustrated by powerful practical examples and made actionable through simple, step-by-step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands-on guide to implementing every single concept included in the text. "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written. It is a best-seller in Europe and I strongly recommend the book to anyone with an interest in marketing planning." —Warren J. Keegan, Professor of International Business and Marketing Director, Institute for Global Business Strategy, Pace University, New York "I am extremely impressed by the step lucidity of what is presented." —Dr D. H. Eaton, North Carolina University "A book reaching the quantities sold of Marketing Plans must be a book that is really used. It is not difficult to see why. Malcolm McDonald writes about what to do in marketing and how to do it. Unlike many academic marketing writers, he will never let you forget that marketing ends with –ing." —Kenneth Simmonds, Professor of Marketing and International Business, London Business School "Malcolm McDonald is clearly one of the most respected Professors of Marketing in Europe and the author of a number of outstanding books. The fact that Marketing Plans has been such a massive seller offers testimony of this. McDonald writes with clarity and insight that is becoming increasingly rare today. It is powerful, up to date and has proved that it works. I recommend it to you!" —John D. Ryans, Jr, Bridgestone Professor of International and Professor of International Marketing, Kent State University, Ohio
Small Business Marketing In A Week
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Author : John Sealey
language : en
Publisher: Hachette UK
Release Date : 2013-04-26
Small Business Marketing In A Week written by John Sealey and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-04-26 with Business & Economics categories.
Marketing your small business just got easier It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job, there's no customer to serve and the product or service becomes redundant. Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time. You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in. You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability. - Sunday: Preparing the ground - Monday: Attracting the right type of customers - Tuesday: Keeping your customers longer - Wednesday: Increasing customer loyalty and purchasing frequency - Thursday: Increasing the value of your sales - Friday: Getting new clients and better clients, faster - Saturday: Measuring and managing your marketing activities
Easy Step By Step Guide To Marketing
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Author : Pauline Rowson
language : en
Publisher:
Release Date : 1999
Easy Step By Step Guide To Marketing written by Pauline Rowson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Marketing categories.
All businesses have one thing in common - they need customers. So how do you get customers? How do you get them to buy from you? How do you build a competitive edge for your organization? This guide provides vital tips to help you win business and keep your existing customers coming back for more. The book features tips on: how to win and keep customers; how to understand your customers and their needs; how to make your organization more marketing orientated; how to use promotional tools to target customers; how to build a competitive edge for your organization; and how to draw up a marketing plan for your business.
Marketing In A Week
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Author : Eric Davies
language : en
Publisher: Hachette UK
Release Date : 2012-07-20
Marketing In A Week written by Eric Davies and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-07-20 with Business & Economics categories.
Great marketing just got easier Marketing is about the relationship between an organization and its marketplace, and in particular its customers and potential customers. Customers are the lifeblood of a business; without customers a business has no future. In order to succeed and make a profit, a business must therefore aim to identify and satisfy the needs of its customers. The purpose of marketing is to help the business achieve these aims. In this book you will learn, in a week, about the nature and techniques of successful marketing and how it can improve business performance. Today's business world is highly competitive and changing fast, and marketing, as a body of knowledge and best practice, must respond to these changes. However, there is one fundamental fact about marketing that remains constant: it is that, to become successful and remain successful, an organization must be better at meeting customers' needs than the competition. Each of the seven chapters in Marketing In A Week covers a different aspect: - Sunday: What is marketing? - Monday: Marketing and the customer - Tuesday: Marketing information and marketing research - Wednesday: Strategic marketing - Thursday: The marketing mix - product and price - Friday: The marketing mix - place - Saturday: The marketing mix - promotion
Do It Marketing
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Author : David Newman
language : en
Publisher: AMACOM
Release Date : 2013-06-17
Do It Marketing written by David Newman and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Language Arts & Disciplines categories.
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
We Re All Marketers 20 Go To Principles To Help You Market Like A Marketer
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Author : Nico de Bruyn
language : en
Publisher:
Release Date : 2019-07-27
We Re All Marketers 20 Go To Principles To Help You Market Like A Marketer written by Nico de Bruyn and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-27 with Business & Economics categories.
Did you know that you're a marketer? That's right. In today's consumerist, always-digital, interconnected environment, it's almost become a necessity to be a marketer. We have all adapted to survive, whether that be to wade through the nearly 4,000 advertisements many of us see everyday, or to help convince friends and family to attend that get-together we hold every year. Everyday we craft messages. Messages that we hope are persuasive and authentic. Messages that we hope help others see the world the way that we do. Every single person that has access to the internet now has the opportunity of a lifetime. But how can you use it to your advantage, where do you even start and is there a simple way to get from where you are today to where you want to go? We're All Marketers consists of 20 go-to principles to help you market like a marketer! It breaks down the principles that have made the top marketers successful and explains how you can utilize these principles to market you, your company or organization in a more impactful way.Inside this book you'll learn: * The 20 foundational principles of marketing* The new rules of digital marketing and how understanding them will set you apart* How experts have applied them in their careers as well as case studies and examples* How to use the marketing principles from the tailored checklists in your marketing strategy todayThe digital era has brought nearly limitless possibilities for the average digital citizen. However, due to the pace of innovation and the complexity of information, too many people continue to struggle to understand basic marketing principles. We're All Marketers is designed to be a straightforward and easy-to-read guide for the average person. If you've ever wanted to get started in digital marketing, wanted to effectively share your stories on social media, or just want to understand more about how you can grow your digital world into something strategic and amazing, this book is for you!
Social Media Marketing Strategies
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Author : David Cohen
language : en
Publisher:
Release Date : 2020-02-25
Social Media Marketing Strategies written by David Cohen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-02-25 with categories.
Have you always wondered how some people attract the right crowd and followers on their social media pages? Do you also want to learn how you can do this so you can increase your visibility? If you answered yes to these questions, you have come to the right place. Billions of users are active on social media platforms across the world. This means that businesses can gain massive exposure and connect with customers on a global scale like never before. This can only be done if you tap into the world of social media marketing like other successful businesses over the last decade. But, how do you stand out among others and make a significant impact in the mad scramble of the social media world? There are only a few people who have managed to understand how this can be done, and that is what you will learn in this book, "Social Media Marketing Strategies". It is important for you to learn these tips and tricks if you want to increase your visibility and build your customer base. In this book, you will learn: What social media marketing is, and why should you try it. How to use platforms like Facebook, Instagram, LinkedIn, YouTube, Twitter, and Pinterest for social media marketing. How to establish a global audience and engage them. How to convert potential customers into paying customers. How to generate increased traffic to your website. And much more! So, what are you waiting for? Click on the buy now button now and grab a copy of this book today!