Investor Marketing
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Attracting Investors
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Author : Philip Kotler
language : en
Publisher: John Wiley & Sons
Release Date : 2004-08-13
Attracting Investors written by Philip Kotler and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-08-13 with Business & Economics categories.
Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Online Marketing To Investors
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Author : Daniel R. Valentine
language : en
Publisher: Business Expert Press
Release Date : 2015-04-13
Online Marketing To Investors written by Daniel R. Valentine and has been published by Business Expert Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-04-13 with Business & Economics categories.
“This book clearly explains why Investor Relations is now a highly regarded career choice and demonstrates its value to companies and the investment community.”—Helen Parris, Director of Investor Relations, G4S plc “This book is an essential read for Investor Relations profes-sionals, business managers, and anyone interested in corporate relations.”—William Sun, Deputy Director of the Centre for Governance, Leadership and Global Responsibility, Leeds Business School The expectations on UK listed companies continue to grow with the expansion of the regulatory framework and an increase in public scrutiny. The investment community continues to demand access to management, regular and meaningful communication, and an understanding of a firm’s position relative to its competitors. It falls increas-ingly to the Investor Relations (IR) function to help compa-nies and their management meet the rigorous demands of the equity markets and an evolving set of tools, technolo-gies, legal and governance frameworks. Digital channels present great but underutilised poten-tial to contribute to ever more effective IR. Online platforms offer fast, comprehensive, economical, exible and regula-tion-compliant methods of disclosing corporate informa-tion to investors, analysts and other relevant parties in the investment evaluation and decision making process.
Investor Relationship Marketing For Start Ups
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Author : André Presse
language : en
Publisher: GRIN Verlag
Release Date : 2007-07-26
Investor Relationship Marketing For Start Ups written by André Presse and has been published by GRIN Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-07-26 with Business & Economics categories.
Diploma Thesis from the year 2001 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 2,1 (B), Leipzig University of Applied Sciences (Marketing Management), language: English, abstract: The declining stock markets in 2000 and 2001 have made it more difficult for entrepreneurs to obtain the financing for new ventures and have had an impact on existing relationships between young companies and their investors. Investor relationship marketing addressing the specific and varying requirements of investors is crucial as professional investors in particular apply stringent criteria for investments and as it is becoming increasingly difficult for start-ups to raise funds . Entrepreneurs face significant difficulties when acquiring capital for a start-up . Having at their disposal a variety of potential sources founders sometimes fail to chose the optimal alternative. This can impose considerable limitations on growth and development potential, increase the susceptibility to crises and threaten the very existence of the company . Professional management of relationships to potential and actual investors ought to be one of the main focuses of entrepreneurs' attention as inappropriate financing has been identified as the most frequent reason for the failure of new ventures . Entrepreneurial activities considerably influence the growth of an economy and have a positive effect on prosperity . In the Federal Republic of Germany (FRG) small and medium-sized enterprises (SME), which most new ventures are, account for more than half of the gross value added of all businesses and for over two thirds of all jobs . SMEs are not only essential for labour markets. Because they can react faster and more flexibly to changing market situations they contribute to an economy's ability to compete internationally. Since only a limited number of them survives - in Germany approximately 50% of new companies fail within the first
An Investor S Perspective On Marketing Excellence
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Author : Dominik Kemsa
language : en
Publisher: Springer
Release Date : 2018-12-18
An Investor S Perspective On Marketing Excellence written by Dominik Kemsa and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-18 with Business & Economics categories.
Dominik Kemsa develops a comprehensive framework to objectively assess a firm’s position with respect to Marketing Excellence (MEXC). Drawing on resource-based theory MEXC is conceptualized as a holistic framework of capabilities, which can be the source of sustained competitive advantage and concomitant superior firm performance. Conducting a large-scale literature review and synthesizing the findings from different research areas, this book finds that MEXC can be measured with the help of a set of 25 secondary data indicants, which are aggregated to a MEXC dashboard.
Marketing Alternative Investments A Comprehensive Guide To Fundraising And Investor Relations For Private Equity And Hedge Funds
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Author : Hemali Dassani
language : en
Publisher: McGraw Hill Professional
Release Date : 2022-10-18
Marketing Alternative Investments A Comprehensive Guide To Fundraising And Investor Relations For Private Equity And Hedge Funds written by Hemali Dassani and has been published by McGraw Hill Professional this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-10-18 with Business & Economics categories.
Master the process of effectively marketing alternative investments—a critical but overlooked aspect of ensuring fund success Investment funds with great performance and potential often fail for one simple reason—the enormous challenge for investor relations and fundraising professionals to raise the necessary capital to make the fund profitable. The only book to tackle this critical issue, Marketing Alternative Investments builds on the experiential wisdom and best practices from numerous thought leaders in the industry and provides a comprehensive look at investor-centric marketing and fundraising strategy. Whether you work in hedge funds, private equity, or are aspiring to be part of one, you’ll gain invaluable insights into understanding investors and the investment landscape to create a successful marketing campaign. Marketing Alternative Investments is organized into three sections: Fundamentals—the history, structure, decision process, stakeholders, investment expectations, regulations, and relevant information on major institutional investor groups Fundraising in practice—tools, techniques, issues, regulations, skillsets, and processes required to complete a full marketing cycle from pre-marketing through investor relations Other considerations—key building blocks for a successful franchise in an evolving alternatives landscape, including diversity and technology Effective fundraising and investor relations is key to the growth of alternative investments. This thorough guide delivers the information, insight, tools, and best practices for strategically marketing alternative investments.
Marketing To The Invisible Investor Second Edition
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Author : Paul Das
language : en
Publisher: New Generation Publishing
Release Date : 2023-12-20
Marketing To The Invisible Investor Second Edition written by Paul Das and has been published by New Generation Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-12-20 with categories.
How do you reach the investor you never see? This is the question that plagues the 21st century fund manager. In a world that's moved rapidly from face-to-face meetings and events to online contact the ways funds are marketed has changed forever. In this book, Paul Das uses his 20 plus years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. He outlines how funds can capitalise on this new reality and use digital techniques and technologies including AI and behavioural science to reach investors and clients more effectively than ever before. Covering data collection and analysis, e-mail marketing, social media, copywriting skills, the psychology of persuasion- and lots more this book is required reading for anyone in the fund marketing sector.
Marketing To The Invisible Investor
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Author : Paul Das
language : en
Publisher:
Release Date : 2021-08-13
Marketing To The Invisible Investor written by Paul Das and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-13 with categories.
How do you reach the investor you never see? This is the question that plagues the 21st century fund manager. In a world that's moved rapidly from fact-to-face meetings and events to online contact, the way funds are marketed has changed forever. In this book, Paul Das uses his 20+ years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. He outlines how funds can capitalise on this new reality and use digital techniques to reach prospects and clients more effectively than ever before. Covering data collection and analysis, email marketing, social media, copywriting skills, the psychology of persuasion - and lots more - this book is required reading for anyone in the fund marketing sector.
The Guru Investor
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Author : John P. Reese
language : en
Publisher: John Wiley & Sons
Release Date : 2009-02-04
The Guru Investor written by John P. Reese and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-02-04 with Business & Economics categories.
Today's investor is faced with a myriad of investment options and strategies. Whether you are seeking someone to manage your money or are a self-directed investor deciding to tackle the market on your own, the options can be overwhelming. In an easy-to-read and simple format, this book will dissect the strategies of some of Wall Street's most successful investment gurus and teach readers how to weed through the all of the choices to find a strategy that works for them. The model portfolio system that author John Reese developed turns each strategy into an actionable system, addressing many of the common mistakes that doom individual investors to market underperformance. This book will focus on the principles behind the author's multi-guru approach, showing how investors can combine the proven strategies of these legendary "gurus" into a disciplined investing system that has significantly outperformed the market. Gurus covered in the book are: Benjamin Graham; John Neff; David Dreman; Warren Buffett; Peter Lynch; Ken Fisher; Martin Zweig; James O'Shaughnessy; Joel Greenblatt; and Joseph Piotroski.
Investor Relations
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Author : Anne Guimard
language : en
Publisher: Springer
Release Date : 2015-12-11
Investor Relations written by Anne Guimard and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-12-11 with Business & Economics categories.
This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis, and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.
Investor Relations
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Author : A. Guimard
language : en
Publisher: Springer
Release Date : 2008-11-07
Investor Relations written by A. Guimard and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-11-07 with Business & Economics categories.
This practical guide on the theory and practice of Investor Relations combines the art and science of marketing, financial analysis and financial communications in a single source. It offers expert advice and helpful tips to be used in real business life by corporate executives, financial analysts, students, and anyone competing for capital.
