It Marketing
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The It Marketing Crash Course
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Author : Raj P. Khera
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2013-03-15
The It Marketing Crash Course written by Raj P. Khera and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-15 with Information resources management categories.
The IT Marketing Crash Course will help you grow your technology business. The book is designed for companies that are new to marketing and want to learn how to get clients fast. If you provide managed services, web/mobile application development, software development, cybersecurity or network services, this book will show you how to generate more qualified leads and close more sales. What people are saying: "Raj is a superstar marketer whose strategies I've followed and written about for years. Now he shares his techniques for success with you in this entertaining book. I'm confident his proven ideas will benefit your business." - David Meerman Scott, international bestselling author of The New Rules of Marketing and PR, now in more than 25 languages "If you need to focus your entire team on what it takes to sell more, give them this book - fast." - Dan Solomon, author of Media Rules! and former-CEO of a three-times INC 5000 company "The book dives right into actionable steps to help technology companies win more business." - Dale Coyner, Founder, Communicast Inc. "Raj has been an Internet pioneer even before there was a GUI. His latest work pushes the envelope ever deeper in to modern marketing from which we can all profit." - Mike Mann, author of Make Millions and Make a Change, CEO of SEO.com, Chairman of Grassroots.org "Definitive answers to marketing issues that every tech entrepreneur faces. Forget trial and error... this book will shorten your learning curve substantially." - Duffy Mazan, CEO, Second Venue "Shows how to overcome many of the misconceptions and myths about how to market a technology company. Businesses who use this advice will save millions of dollars in misspent sales costs, and avoid months of aggravation doing things wrong before they get it right." - Dave Jefferson, CEO, Mojo Live "This book is full of up-to-date marketing strategies and insightful tactics IT companies to generate qualified leads and win new clients. Required reading for anyone looking to grow their technology business." - Mary Knebel, Vice President, Alarm.com "This is not a book you read once and put away on the bookshelf. You want to read this again, and again." - Chris Brown, Vice President, Aldebaron "Offers specific ideas that IT entrepreneurs can implement. I especially liked the action-oriented checklists at the end of each chapter." - Shahid Shah, CEO, Netspective "An educational and timely reference guide for anyone involved (and the many more interested) in keeping up with today's marketing tactics." - Irene Lane, President, Greenloons
Do It Marketing
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Author : David Newman
language : en
Publisher: AMACOM
Release Date : 2013-06-17
Do It Marketing written by David Newman and has been published by AMACOM this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-17 with Language Arts & Disciplines categories.
Discover the principles, practices, and insider secrets of paid professional speaking success in 77 instant-access “microchapters” that will help you market your smarts, monetize your message, and dramatically expand your reach and revenue. For thought-leading CEOs, executives, consultants, and entrepreneurs, the true test of your personal brand comes down to one simple question: When you speak, do people listen? In Do It! Speaking, nationally-acclaimed marketing expert and host of the The Speaking Show Podcast David Newman teaches you how to build a thriving speaking career. Regardless of the speaking venue: in-person events, virtual appearances, conference stages, and any other place where you are being paid to share your expertise with an audience, the powerful articulation of your value, relevance, and impact is what makes experts stand out. But where do you start when you’re trying to build your speaking platform? This book is the definitive guide on how to: Develop your speaking-driven revenue streams. Quickly commercialize your knowledge in today’s economy. Bolster your visibility, credibility, and bank account. Become a better messenger of your company’s message and dominate your marketplace. Do It! Speaking shows you the inside track on marketing, positioning, packaging, prospecting, outreach, sales, and how to get more and better speaking gigs on behalf of your company, your brand, and yourself.
Brand It
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Author : Marilyn B Hill
language : en
Publisher: Independently Published
Release Date : 2022-09-19
Brand It written by Marilyn B Hill and has been published by Independently Published this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-09-19 with categories.
Now you have your specialty, it's time to develop that simple subject into a BRAND. This is when things might become complex for some, but it's also the most fun and exciting part! IF YOU KNOW HOW TO DO IT Knowing and understanding your specialty is vitally crucial if you wish to create a BRAND for your business, website, online business, and marketing campaigns. Here we look at how you may do that for your business, website, online business and marketing campaigns. posts are effective and what your competitors are doing as well it's time to start actively promoting your business, website, online business and marketing campaigns, etc. BUT HOW DO YOU GO ABOUT THAT This classic book has been put together to help beginners learn, know and build their businesses and marketing plans into a BRAND .
How To Say It Marketing With New Media
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Author : Lena Claxton
language : en
Publisher: Penguin
Release Date : 2008-09-02
How To Say It Marketing With New Media written by Lena Claxton and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-09-02 with Business & Economics categories.
Read Lena Claxton and Alison Woo's posts on the Penguin Blog. The essential resource for building a global community of customers. How to Say It®: Marketing with New Media provides business owners with the tools they need to effectively market their company to today’s ever-evolving online community. Packed with power words, content templates, practical steps for getting the word out, and the essentials of speaking to the right audience, this book is the key to building a community of loyal customers online. It also offers quick tips for generating website copy, articles, podcast scripts, and blog posts months in advance, so any small business owner can start an online marketing campaign regardless of limited schedules and budgets.
Do It Marketing Instant Action Ideas To Boost Sales Maximize Profits And Cru
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Author : Ava Rhodes
language : en
Publisher:
Release Date : 2014-11-26
Do It Marketing Instant Action Ideas To Boost Sales Maximize Profits And Cru written by Ava Rhodes and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-11-26 with categories.
Marketing is the process of communicating the value of a product to customers, for the purpose of selling that product (goods or services). Another simple definition of "marketing" is "managing profitable customer relationships".Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.
The Best I T Sales And Marketing Book Ever
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Author : Erick Simpson
language : en
Publisher: Intelligent Enterprise
Release Date : 2007
The Best I T Sales And Marketing Book Ever written by Erick Simpson and has been published by Intelligent Enterprise this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Computers categories.
Simpson focuses squarely on one of the most challenging aspects of running a successful I.T. Drawing upon MSP University's experience in helping partners across the country transition to an annuity-based, proactive managed service delivery model, each phase of the I.T.
Total E Mail Marketing
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Author : Dave Chaffey
language : en
Publisher: Routledge
Release Date : 2003
Total E Mail Marketing written by Dave Chaffey and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
The text stresses the need to integrate e-mail with other communications tools. It points out two key integration issues: i) Integration through time - multi-step e-mails and options for e-mail campaign structures; ii) Integration with the company website as a means of building house lists and profiling customers, as well as utilising the web as part of the direct response medium. Designed for maximum accessibility and practical application, the book comprises: "e-marketing insight" sections summarizing expert opinions and "e-Marketing in practice" boxes for cases to bring the theory to life. There are chapter summaries and Web links to reinforce learning and encourage further research, as well as frequent screen shots to show the application of key concepts.
Entrepreneurial Marketing
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Author : Leonard M. Lodish
language : en
Publisher: John Wiley & Sons
Release Date : 2002-03-14
Entrepreneurial Marketing written by Leonard M. Lodish and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-03-14 with Business & Economics categories.
The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet
The Visible Expert
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Author : Lee W. Frederiksen
language : en
Publisher:
Release Date : 2014-09-02
The Visible Expert written by Lee W. Frederiksen and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-09-02 with Business & Economics categories.
What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
Internet Marketing A To Z
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Author : Robertson Adler
language : en
Publisher: A G Printing & Publishing
Release Date : 2023-01-04
Internet Marketing A To Z written by Robertson Adler and has been published by A G Printing & Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-04 with Business & Economics categories.
Getting Started The Right Way It is true that the world of Internet marketing seems daunting to most people. Not helping the fact is the steady development of this genre, where a lot of new techniques are being introduced with each passing day. Things do seem to be difficult on the face of it, marketers do seem to be doing a lot of technical things all the time… but if you scratch the surface, the truth of it becomes quite clear.