Keyword

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Keyword Intelligence

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Author : Ron Jones
language : en
Publisher: John Wiley & Sons
Release Date : 2011-10-19

Keyword Intelligence written by Ron Jones and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-10-19 with Business & Economics categories.

A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.

Keyword Search In Databases

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Author : Jeffrey Xu Yu
language : en
Publisher: Springer Nature
Release Date : 2022-06-01

Keyword Search In Databases written by Jeffrey Xu Yu and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-06-01 with Technology & Engineering categories.

It has become highly desirable to provide users with flexible ways to query/search information over databases as simple as keyword search like Google search. This book surveys the recent developments on keyword search over databases, and focuses on finding structural information among objects in a database using a set of keywords. Such structural information to be returned can be either trees or subgraphs representing how the objects, that contain the required keywords, are interconnected in a relational database or in an XML database. The structural keyword search is completely different from finding documents that contain all the user-given keywords. The former focuses on the interconnected object structures, whereas the latter focuses on the object content. The book is organized as follows. In Chapter 1, we highlight the main research issues on the structural keyword search in different contexts. In Chapter 2, we focus on supporting structural keyword search in a relational database management system using the SQL query language. We concentrate on how to generate a set of SQL queries that can find all the structural information among records in a relational database completely, and how to evaluate the generated set of SQL queries efficiently. In Chapter 3, we discuss graph algorithms for structural keyword search by treating an entire relational database as a large data graph. In Chapter 4, we discuss structural keyword search in a large tree-structured XML database. In Chapter 5, we highlight several interesting research issues regarding keyword search on databases. The book can be used as either an extended survey for people who are interested in the structural keyword search or a reference book for a postgraduate course on the related topics. Table of Contents: Introduction / Schema-Based Keyword Search on Relational Databases / Graph-Based Keyword Search / Keyword Search in XML Databases / Other Topics for Keyword Search on Databases

Keywords For Today

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Author : The Keywords Project
language : en
Publisher: Oxford University Press
Release Date : 2018-09-03

Keywords For Today written by The Keywords Project and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-09-03 with Language Arts & Disciplines categories.

Keywords for Today takes us deep into the history of the language in order to better understand our contemporary world. From nature to cultural appropriation and from market to terror, the most important words in political and cultural debate have complicated and complex histories. This book sketches these histories in ways that illuminate the political bent and values of our current society. Written by The Keywords Project, an independent group of scholars who have spent more than a decade on this work, Keywords for Today updates and extends Raymond Williams's classic work, Keywords: A Vocabulary of Culture and Society. It updates some 40 of Williams's original entries and adds 86 new entries, ranging from access to youth. The book is both a history of English, documenting important semantic change in the language, and a handbook of current political and ideological debate. Whether it is demonstrating the only recently-acquired religious meaning of fundamentalism or the complicated linguistic history of queer, Keywords for Today will intrigue and enlighten.

Keyword Research 2021 A Definitive Guide

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Author : Brian Conwell
language : en
Publisher:
Release Date : 2020-07-20

Keyword Research 2021 A Definitive Guide written by Brian Conwell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-20 with categories.

Is getting a return on your investment of thousands of dollars per hour part of your plan? You've probably heard that the best place to hide a dead body is on the second page of Google. It's an expensive joke by the world-renowned SEO gurus, but practically true. In fact, statistics have shown that less than 1% of internet users click results on the second page of Google. In short: If you rank on page two or beyond, you're practically invisible. That's why I have taken my time to create this comprehensive guide using practical examples and infographics to give an easy-to-understand overview of each topic. Even if you're no techie expert by any stretch, or a startup with no idea about SEO and needs to be spoon-fed the information, or you wish to save yourself some thousands of dollars hiring professionals, then this is the book for you. The wealth of ideas and solutions here include what I also learned from fellow insanely SEO experts like Neil Patel, Seth Godin, and Brian Dean to enable you to manage that business with finesse. What Can I Learn In This Book? The killer and easiest way to conduct SEO keyword research How to find keywords How to choose the right keywords How to analyze keywords based on searcher intent How to use popular keyword research tools at no cost Advanced keyword research tips. Also, I'm going to show you the best free tools out there, their features, and what makes them stand out. With this, even if you're a startup individual or an established company, the free tool ideas will help you improve targeting and review, and improve the effectiveness of online campaigns at zero

Keyword Research Log Keyword Research Notebook Keyword Research Planner Perfect Place For All Your Keywords

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Author : Press Ishu
language : en
Publisher:
Release Date : 2021-06-29

Keyword Research Log Keyword Research Notebook Keyword Research Planner Perfect Place For All Your Keywords written by Press Ishu and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-06-29 with categories.

Keyword Research Notebook/Planner Need a place to keep track of all of your money-making and niche' keywords? Use this planner to keep track and record of keywords for your publishing research and needs. Planner Sections: Main Keyword Keyword Number of Competitors Average Monthly Searches Notes Dimensions: 6x9 inch. 120 pages Gloss Cover Scroll up and click the "Add to Cart" button to get your unique Last Wishes Planner.

Digital Keywords

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Author : Benjamin Peters
language : en
Publisher: Princeton University Press
Release Date : 2016-06-07

Digital Keywords written by Benjamin Peters and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-07 with Social Science categories.

How the digital revolution has shaped our language In the age of search, keywords increasingly organize research, teaching, and even thought itself. Inspired by Raymond Williams's 1976 classic Keywords, the timely collection Digital Keywords gathers pointed, provocative short essays on more than two dozen keywords by leading and rising digital media scholars from the areas of anthropology, digital humanities, history, political science, philosophy, religious studies, rhetoric, science and technology studies, and sociology. Digital Keywords examines and critiques the rich lexicon animating the emerging field of digital studies. This collection broadens our understanding of how we talk about the modern world, particularly of the vocabulary at work in information technologies. Contributors scrutinize each keyword independently: for example, the recent pairing of digital and analog is separated, while classic terms such as community, culture, event, memory, and democracy are treated in light of their historical and intellectual importance. Metaphors of the cloud in cloud computing and the mirror in data mirroring combine with recent and radical uses of terms such as information, sharing, gaming, algorithm, and internet to reveal previously hidden insights into contemporary life. Bookended by a critical introduction and a list of over two hundred other digital keywords, these essays provide concise, compelling arguments about our current mediated condition. Digital Keywords delves into what language does in today's information revolution and why it matters.

Keyword Research Third Edition

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Author : Gerardus Blokdyk
language : en
Publisher: 5starcooks
Release Date : 2018-06-04

Keyword Research Third Edition written by Gerardus Blokdyk and has been published by 5starcooks this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-06-04 with categories.

Is Supporting Keyword research documentation required? What threat is Keyword research addressing? What would happen if Keyword research weren't done? What will drive Keyword research change? Are there any easy-to-implement alternatives to Keyword research? Sometimes other solutions are available that do not require the cost implications of a full-blown project? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Keyword research investments work better. This Keyword research All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Keyword research Self-Assessment. Featuring 682 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Keyword research improvements can be made. In using the questions you will be better able to: - diagnose Keyword research projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Keyword research and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Keyword research Scorecard, you will develop a clear picture of which Keyword research areas need attention. Your purchase includes access details to the Keyword research self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. Your exclusive instant access details can be found in your book.

Keyword Research Journal Seo Tool 6x9 Notebook Keyword Tracking Notebook

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Author : Live For The Moments
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2018-05-23

Keyword Research Journal Seo Tool 6x9 Notebook Keyword Tracking Notebook written by Live For The Moments and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-05-23 with categories.

Keyword Research Journals are great tools for search engine optimization. Perfect for print on demand or any online business owner. 6X9 size book with 100 lined pages and column headings for keywords and rank. Use this keyword planner notebook to improve your listings and search engine marketing. - 6x9 - Bound Notebook - 100 Lined Pages

Keyword Research Guide

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Author :
language : en
Publisher: Wordtracker
Release Date :

Keyword Research Guide written by and has been published by Wordtracker this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Understanding Sponsored Search

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Author : Jim Jansen
language : en
Publisher: Cambridge University Press
Release Date : 2011-07-25

Understanding Sponsored Search written by Jim Jansen and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-07-25 with Computers categories.

This book addresses the underlying foundational elements, both theoretical and methodological, of sponsored search. As such, the contents are less affected by the ever-changing implementation aspects of technology. Rather than focusing on the how, this book examines what causes the how. Why do certain keywords work, while others do not? Why does that ad work well, when others that are similar do not? Why does a key phrase cost a given amount? Why do we measure what we do in keyword advertising? This book speaks to that curiosity to understand why we do what we do in sponsored search. The content flows through the major components of any sponsored search effort, regardless of the underlying technology or client or product. The book addresses keywords, ads, consumers, pricing, competitors, analytics, branding, marketing, and advertising, integrating these separate components into an incorporated whole. The focus is on the critical elements, with ample illustrations, and with enough detail to lead the interested reader to further inquiry.