La Com
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La Com
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Author : Lionel Brault
language : fr
Publisher: FeniXX
Release Date : 1992-01-01T00:00:00+01:00
La Com written by Lionel Brault and has been published by FeniXX this book supported file pdf, txt, epub, kindle and other format this book has been release on 1992-01-01T00:00:00+01:00 with Business & Economics categories.
Développer, maîtriser, enrichir, démultiplier... la communication d'entreprise est devenue une préoccupation centrale des dirigeants. Par ailleurs, la pub-produit, qui correspond à l'époque de la consommation à tous crins, est en crise. Aussi, est-il nécessaire de trouver de nouveaux modèles, plus adaptés à l'évolution de notre environnement et aux nouvelles préoccupations des entreprises. Ce modèle est celui de la nouvelle communication d'entreprise, la Com. Il s'agit d'un modèle complet, puisqu'il s'appuie sur des valeurs, un projet, des métiers, des techniques, des méthodes, ainsi que sur une vision rigoureuse du réel et une nouvelle analyse des besoins des entreprises. Dès aujourd'hui, l'entreprise doit faire face à de nouveaux challenges : comment promouvoir l'image de l'entreprise elle-même ? Comment communiquer auprès des pouvoirs publics et des milieux financiers ? Comment instaurer un bon climat interne ? Ce livre a pour but : - de montrer en quoi et comment la communication d'entreprise - la Com - est différente de la publicité-produit ; - de mettre en évidence les principes de ceux qui vont venir non pas remplacer les publicitaires, mais s'y ajouter : les nouveaux communicants ; - de révéler les méthodes et les techniques, qui vont permettre de viser l'excellence en communication d'entreprise ; - d'expliquer concrètement comment ces méthodes commencent à être appliquées dans certaines entreprises ; - enfin, de donner les premiers indices qui permettent d'appréhender comment sera l'agence de communication de demain.
La Com Au Pouvoir
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Author : Guy Achard
language : fr
Publisher: FYP editions
Release Date : 2011
La Com Au Pouvoir written by Guy Achard and has been published by FYP editions this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011 with Mass media categories.
Bibliotheca Americana
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Author : Joseph Sabin
language : en
Publisher:
Release Date : 1878
Bibliotheca Americana written by Joseph Sabin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1878 with America categories.
La Com Die Fran Aise
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Author : Jules Bonnassies
language : fr
Publisher: Рипол Классик
Release Date :
La Com Die Fran Aise written by Jules Bonnassies and has been published by Рипол Классик this book supported file pdf, txt, epub, kindle and other format this book has been release on with History categories.
House Documents
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Author :
language : en
Publisher:
Release Date : 1885
House Documents written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1885 with categories.
La Com Die Fran Aise
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Author : Fr?d?ric Loli?e
language : fr
Publisher: Рипол Классик
Release Date :
La Com Die Fran Aise written by Fr?d?ric Loli?e and has been published by Рипол Классик this book supported file pdf, txt, epub, kindle and other format this book has been release on with History categories.
Le Jacquard
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Author :
language : en
Publisher:
Release Date : 1880
Le Jacquard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1880 with Wool categories.
Power
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Author :
language : en
Publisher:
Release Date : 1897
Power written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1897 with Machinery categories.
Catalogue Of The Collection Of Autograph Letters And Historical Documents Formed By Alfred Morrison Collection Formed 1882 1893 A D 1893 96 3 V
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Author : Alfred Morrison
language : en
Publisher:
Release Date : 1893
Catalogue Of The Collection Of Autograph Letters And Historical Documents Formed By Alfred Morrison Collection Formed 1882 1893 A D 1893 96 3 V written by Alfred Morrison and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1893 with Authors, English categories.
Journal De Tr Voux
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Author :
language : en
Publisher:
Release Date : 1968
Journal De Tr Voux written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Trévoux (France) categories.