La Divulgaci N Cient Fica
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The Why Axis
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Author : John List
language : en
Publisher: Random House
Release Date : 2014-01-09
The Why Axis written by John List and has been published by Random House this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-09 with Business & Economics categories.
Based on groundbreaking original research, The Why Axis is a colourful examination of why people do what they do – and how effective incentives can spur people to change their behaviour and achieve more. Uri Gneezy and John List are a little like the anthropologists who spend months in the field studying people in their native environments. But rather than acting as impartial observers, these two intrepid economists have set out to study the ways people act in order to try to solve major problems in society, such as the gap between rich and poor students and the violence plaguing inner city schools; the real reasons people discriminate; and the continuing pay disparity between men and women. Their field experiments in the factories, communities, and shops where real people live, work, and play show how incentives can change outcomes. Their results will change the way you think about and take action on both small and large problems, and force us as a society to stop making assumptions and to rely instead upon the evidence of what really works.
Strategic Public Relations Leadership
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Author : Anne Gregory
language : en
Publisher: Taylor & Francis
Release Date : 2022-07-22
Strategic Public Relations Leadership written by Anne Gregory and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-07-22 with Business & Economics categories.
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications – especially for those students who wish to pursue a successful career as a professional public relations specialist, able to operate strategically at the top of successful organisations.
World Report On Violence And Health
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Author : World Health Organization
language : en
Publisher:
Release Date : 2002
World Report On Violence And Health written by World Health Organization and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Adolescence categories.
This report is part of WHO's response to the 49th World Health Assembly held in 1996 which adopted a resolution declaring violence a major and growing public health problem across the world. It is aimed largely at researchers and practitioners including health care workers, social workers, educators and law enforcement officials.
Communicating Corporate Social Responsibility
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Author :
language : en
Publisher: Emerald Group Publishing
Release Date : 2014-02-07
Communicating Corporate Social Responsibility written by and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-02-07 with Business & Economics categories.
This book offers a groundbreaking collection of themed chapters in the emerging field of Corporate Social Responsibility (CSR) Communication. Via an international approach, these chapters explore the theory, practice, and issues involved in communicating CSR and make for fascinating reading.
Marketing Myopia
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Author : Theodore Levitt
language : en
Publisher: Harvard Business Press
Release Date : 2008
Marketing Myopia written by Theodore Levitt and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
The Future Of Tourism
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Author : Eduardo Fayos-Solà
language : en
Publisher: Springer
Release Date : 2018-08-22
The Future Of Tourism written by Eduardo Fayos-Solà and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-22 with Business & Economics categories.
This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders. The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms – with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.
Our Common Future
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Author :
language : en
Publisher:
Release Date : 1990
Our Common Future written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with Australia categories.
Mexico At The World S Fairs
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Author : Mauricio Tenorio-Trillo
language : en
Publisher: Univ of California Press
Release Date : 2024-06-12
Mexico At The World S Fairs written by Mauricio Tenorio-Trillo and has been published by Univ of California Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-06-12 with History categories.
This intriguing study of Mexico's participation in world's fairs from 1889 to 1929 explores Mexico's self-presentation at these fairs as a reflection of the country's drive toward nationalization and a modernized image. Mauricio Tenorio-Trillo contrasts Mexico's presence at the 1889 Paris fair—where its display was the largest and most expensive Mexico has ever mounted—with Mexico's presence after the 1910 Mexican Revolution at fairs in Rio de Janeiro in 1922 and Seville in 1929. Rather than seeing the revolution as a sharp break, Tenorio-Trillo points to important continuities between the pre- and post-revolution periods. He also discusses how, internationally, the character of world's fairs was radically transformed during this time, from the Eiffel Tower prototype, encapsulating a wondrous symbolic universe, to the Disneyland model of commodified entertainment. Drawing on cultural, intellectual, urban, literary, social, and art histories, Tenorio-Trillo's thorough and imaginative study presents a broad cultural history of Mexico from 1880 to 1930, set within the context of the origins of Western nationalism, cosmopolitanism, and modernism. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1997.
Private Education And Public Policy In Latin America
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Author : Laurence Wolff
language : en
Publisher: Partnership for Educational Revitalization in Americas (Preal)
Release Date : 2005
Private Education And Public Policy In Latin America written by Laurence Wolff and has been published by Partnership for Educational Revitalization in Americas (Preal) this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Education categories.
"Examines the relationship between private education and public policy in Latin America by combining conceptual analysis with empirical research, and incorporating case studies from Argentina, Chile, Colombia, Guatemala, Peru, and Venezuela"--Provided by publisher.
Breaking The Conflict Trap
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Author : World Bank
language : en
Publisher: World Bank Publications
Release Date : 2003-05-30
Breaking The Conflict Trap written by World Bank and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003-05-30 with Social Science categories.
Civil war conflict is a core development issue. The existence of civil war can dramatically slow a country's development process, especially in low-income countries which are more vulnerable to civil war conflict. Conversely, development can impede civil war. When development succeeds, countries become safer when development fails, they experience a greater risk of being caught in a conflict trap. Ultimately, civil war is a failure of development. 'Breaking the Conflict Trap' identifies the dire consequences that civil war has on the development process and offers three main findings. First, civil war has adverse ripple effects that are often not taken into account by those who determine whether wars start or end. Second, some countries are more likely than others to experience civil war conflict and thus, the risks of civil war differ considerably according to a country's characteristics including its economic stability. Finally, Breaking the Conflict Trap explores viable international measures that can be taken to reduce the global incidence of civil war and proposes a practical agenda for action. This book should serve as a wake up call to anyone in the international community who still thinks that development and conflict are distinct issues.