La Esencia Del Marketing Casos Pr Cticos
DOWNLOAD
Download La Esencia Del Marketing Casos Pr Cticos PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get La Esencia Del Marketing Casos Pr Cticos book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
La Esencia Del M Rqueting Casos Pr Cticos
DOWNLOAD
Author : Bernat López-Pinto Ruiz
language : es
Publisher: Univ. Politèc. de Catalunya
Release Date : 2004-12-31
La Esencia Del M Rqueting Casos Pr Cticos written by Bernat López-Pinto Ruiz and has been published by Univ. Politèc. de Catalunya this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-31 with Business & Economics categories.
"La obra presenta una serie de casos prácticos que deben tomarse como herramientas de apoyo para la discusión de decisiones concretas en diferentes situaciones comerciales. Todos ellos simulan situaciones que se han dado en la realidad con otros protagonistas y, por supuesto, con los nombres, las fechas y las cifras cambiados. En determinados casos, se han exagerado algunos acontecimientos y comportamientos para resaltar estilos de gestión y resultados que faciliten una toma de posición lo más acertada posible. La especialidad del marketing se caracteriza por su carácter aplicado y un nivel desigual de desarrollo científico. Su naturaleza dinámica, la continua y arrolladora ampliación de las materias de la disciplina y las exigencias cada vez mayores de la práctica nos obligan a adaptar continuamente y actualizar los programas de enseñanza y los métodos pedagógicos. La enseñanza del marketing debe combinar los aspectos teóricos con los prácticos, reconociendo el papel activo y participativo del alumnado como un factor central de la labor académica. El profesorado guía y fomenta el proceso de aprendizaje del alumno, lo estimula a la reflexión y lo motiva para enfrentarse a los problemas comerciales. Las posibilidades que el método del caso ofrece son diversas: la solución de un problema puntual o de un conjunto concatenado de problemas, de casos en los que se propone que el alumno efectúe modificaciones a las soluciones planteadas o de problemas que requieren la búsqueda de información para llevar a cabo un propuesta de solución, etc. En la discusión de todo caso práctico, es necesario, para el buen fin de este método, que los alumnos tengan una preparación intelectual previa y una motivación adecuada" -- Iniciativa Digital Politècnica.
La Esencia Del Marketing
DOWNLOAD
Author :
language : es
Publisher:
Release Date : 1995
La Esencia Del Marketing written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Marketing categories.
La Esencia Del Marketing
DOWNLOAD
Author : Robert Dolan
language : es
Publisher:
Release Date : 1997
La Esencia Del Marketing written by Robert Dolan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
La Esencia Del Marketing Para Servicios
DOWNLOAD
Author : Andres Frydman
language : es
Publisher:
Release Date : 1996
La Esencia Del Marketing Para Servicios written by Andres Frydman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with categories.
La Esencia Del Marketing
DOWNLOAD
Author : Robert J. Donan
language : es
Publisher:
Release Date : 1995
La Esencia Del Marketing written by Robert J. Donan and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with categories.
The 100 Best Business Books Of All Time
DOWNLOAD
Author : Jack Covert
language : en
Publisher: Penguin
Release Date : 2016-08-02
The 100 Best Business Books Of All Time written by Jack Covert and has been published by Penguin this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-08-02 with Business & Economics categories.
Thousands of business books are published every year— Here are the best of the best After years of reading, evaluating, and selling business books, Jack Covert and Todd Sattersten are among the most respected experts on the category. Now they have chosen and reviewed the one hundred best business titles of all time—the ones that deliver the biggest payoff for today’s busy readers. The 100 Best Business Books of All Time puts each book in context so that readers can quickly find solutions to the problems they face, such as how best to spend The First 90 Days in a new job or how to take their company from Good to Great. Many of the choices are surprising—you’ll find reviews of Moneyball and Orbiting the Giant Hairball, but not Jack Welch’s memoir. At the end of each review, Jack and Todd direct readers to other books both inside and outside The 100 Best. And sprinkled throughout are sidebars taking the reader beyond business books, suggesting movies, novels, and even children’s books that offer equally relevant insights. This guide will appeal to anyone, from entry-level to CEO, who wants to cut through the clutter and discover the brilliant books that are truly worth their investment of time and money.
Successful Seed Programs
DOWNLOAD
Author : Johnson E. Douglas
language : en
Publisher: CRC Press
Release Date : 2019-07-11
Successful Seed Programs written by Johnson E. Douglas and has been published by CRC Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-11 with Business & Economics categories.
This book provides the administrator with a basic reference for assessing the stage of development of the seed program, identifying needs, developing plans, and taking actions necessary to build a successful seed program to help managers and leaders to plan and implement successful activities.
Ducati
DOWNLOAD
Author : Alan Cathcart
language : en
Publisher:
Release Date : 1987
Ducati written by Alan Cathcart and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with Ducati motorcycle categories.
Operations Strategy
DOWNLOAD
Author : Nigel Slack
language : en
Publisher: Prentice Hall
Release Date : 2008
Operations Strategy written by Nigel Slack and has been published by Prentice Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
This book provides a treatment of operations strategy which is clear and well structured, and seeks to apply some of the ideas of operations strategy to a variety of businesses and organisations.
Why I Left Goldman Sachs
DOWNLOAD
Author : Greg Smith
language : en
Publisher: Hachette UK
Release Date : 2012-10-22
Why I Left Goldman Sachs written by Greg Smith and has been published by Hachette UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-10-22 with Business & Economics categories.
An insightful and devastating account of how Wall Street lost its way from an insider who experienced the culture of Goldman Sachs first-hand. On March 14, 2012, more than three million people read Greg Smith's bombshell Op-Ed in the New York Times titled "Why I Am Leaving Goldman Sachs." The column immediately went viral, became a worldwide trending topic on Twitter, and drew passionate responses from former Fed chairman Paul Volcker, legendary General Electric CEO Jack Welch, and New York City mayor Mike Bloomberg. Mostly, though, it hit a nerve among the general public who question the role of Wall Street in society -- and the callous "take-the-money-and-run" mentality that brought the world economy to its knees a few short years ago. Smith now picks up where his Op-Ed left off. His story begins in the summer of 2000, when an idealistic 21-year-old arrives as an intern at Goldman Sachs and learns about the firm's Business Principle #1: Our clients' interests always come first. This remains Smith's mantra as he rises from intern to analyst to sales trader, with clients controlling assets of more than a trillion dollars. From the shenanigans of his summer internship during the technology bubble to Las Vegas hot tubs and the excesses of the real estate boom; from the career lifeline he received from an NFL Hall of Famer during the bear market to the day Warren Buffett came to save Goldman Sachs from extinction-Smith will take the reader on his personal journey through the firm, and bring us inside the world's most powerful bank. Smith describes in page-turning detail how the most storied investment bank on Wall Street went from taking iconic companies like Ford, Sears, and Microsoft public to becoming a "vampire squid" that referred to its clients as "muppets" and paid the government a record half-billion dollars to settle SEC charges. He shows the evolution of Wall Street into an industry riddled with conflicts of interest and a profit-at-all-costs mentality: a perfectly rigged game at the expense of the economy and the society at large. After conversations with nine Goldman Sachs partners over a twelve-month period proved fruitless, Smith came to believe that the only way the system would ever change was for an insider to finally speak out publicly. He walked away from his career and took matters into his own hands. This is his story.
