La Publicidad En Una Recesi N
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Diccionario De T Rminos De Marketing Publicidad Y Medios De Comunicaci N
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Author : Enrique Alcaraz Varó
language : es
Publisher: Planeta
Release Date : 1999
Diccionario De T Rminos De Marketing Publicidad Y Medios De Comunicaci N written by Enrique Alcaraz Varó and has been published by Planeta this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Business & Economics categories.
A self-paced introduction to financial accounting which presents the ideas and terminology essential to an understanding of balance sheets, income statements, and statements of cash flows. for use with Essentials of accounting. (45p.).
Handbook Of Research On The Future Of Advertising And Brands In The New Entertainment Landscape
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Author : Miguélez-Juan, Blanca
language : en
Publisher: IGI Global
Release Date : 2023-01-09
Handbook Of Research On The Future Of Advertising And Brands In The New Entertainment Landscape written by Miguélez-Juan, Blanca and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-01-09 with Business & Economics categories.
In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creatives have faced the difficult task of reaching those individuals who do not want to watch or listen to what they are trying to tell them. By producing fewer ads or making them louder or more striking, more brands and communications professionals are not going to get those people to pay more attention to their messages; they will only want to avoid advertising in all media. The Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape provides a theoretical, reflective, and empirical perspective on branded content and branded entertainment in relation to audience engagement. It reviews different cases about branded content to address the dramatic change that brands and conventional advertising are facing short term. Covering topics such as branded content measurement tools, digital entertainment culture, and government storytelling, this major reference work is an excellent resource for marketers, advertising agencies, brand managers, business leaders and managers, communications professionals, government officials, non-profit organizations, students and educators of higher education, academic libraries, researchers, and academicians.
Handbook Of Brand Semiotics
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Author : George Rossolatos (Hrsg.)
language : en
Publisher: kassel university press GmbH
Release Date : 2015-11-09
Handbook Of Brand Semiotics written by George Rossolatos (Hrsg.) and has been published by kassel university press GmbH this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-11-09 with Branding (Marketing) categories.
Semiotics has been making progressively inroads into marketing research over the past thirty years. Despite the amply demonstrated conceptual appeal and empirical pertinence of semiotic perspectives in various marketing research streams, spanning consumer research, brand communications, branding and consumer cultural studies, there has been a marked deficit in terms of consolidating semiotic brand-related research under a coherent disciplinary umbrella with identifiable boundaries and research agenda. The Handbook of Brand Semiotics furnishes a compass for the perplexed, a set of anchors for the inquisitive and a solid corpus for scholars, while highlighting the conceptual richness and methodological diversity of semiotic perspectives. Written by a team of expert scholars in various semiotics and branding related fields, such as John A. Bateman, David Machin, Xavier Ruiz Collantes, Kay L. O’Halloran, Dario Mangano, George Rossolatos, Merce Oliva, Per Ledin, Gianfranco Marrone, Francesco Mangiapane, Jennie Mazur, Carlos Scolari, Ilaria Ventura, and edited by George Rossolatos, Chief Editor of the International Journal of Marketing Semiotics, the Handbook is intended as a point of reference for researchers who wish to enter the ‘House of Brand Semiotics’ and explore its marvels. The Handbook of Brand Semiotics, actively geared towards an inter-disciplinary dialogue between perspectives from marketing and semiotics, features the state-of-the-art, but also offers directions for future research in key streams, such as: Analyzing and designing brand language across media Brand image, brand symbols, brand icons vs. iconicity The contribution of semiotics to transmedia storytelling Narrativity and rhetorical approaches to branding Semiotic roadmap for designing brand identity Semiotic roadmap for designing logos and packaging Comparative readings of structuralist, Peircean and sociosemiotic approaches to brandcomms Sociosemiotic accounts of building brand identity online Multimodality and Multimodal critical discourse analysis Challenging the omnipotence of cognitivism in brand- related research Semiotics and (inter)cultural branding Brand equity semiotics
The Great Recession In Fiction Film And Television
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Author : Kirk Boyle
language : en
Publisher: Lexington Books
Release Date : 2013-10-17
The Great Recession In Fiction Film And Television written by Kirk Boyle and has been published by Lexington Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-17 with Language Arts & Disciplines categories.
The Great Recession in Fiction, Film, and Television: Twenty-First-Century Bust Culture sheds light on how imaginary works of fiction, film, and television reflect, refract, and respond to the recessionary times specific to the twenty-first century, a sustained period of economic crisis that has earned the title the “Great Recession.” This collection takes as its focus “Bust Culture,” a concept that refers to post-crash popular culture, specifically the kind mass produced by multinational corporations in the age of media conglomeration, which is inflected by diminishment, influenced by scarcity, and infused with anxiety. The multidisciplinary contributors collected here examine mass culture not typically included in discussions of the financial meltdown, from disaster films to reality TV hoarders, the horror genre to reactionary representations of women, Christian right radio to Batman, television characters of color to graphic novels and literary fiction. The collected essays treat our busted culture as a seismograph that registers the traumas of collapse, and locate their pop artifacts along a spectrum of ideological fantasies, social erasures, and profound fears inspired by the Great Recession. What they discover from these unlikely indicators of the recession is a mix of regressive, progressive, and bemused texts in need of critical translation.
Webster S New World English Spanish Spanish English Business Dictionary
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Author : Steven M. Kaplan
language : en
Publisher: Webster's New World
Release Date : 2006
Webster S New World English Spanish Spanish English Business Dictionary written by Steven M. Kaplan and has been published by Webster's New World this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Foreign Language Study categories.
the most complete and up-to-date bilingual business dictionary available—over 80,000 entries ¿Habla español?/ Do you speak Spanish? ¿Habla inglés? / Do you speak English? ¿Habla de negocios? / Do you speak business? The business world has a language all its own. Accounting, finance, banking, real estate, insurance, and other business-related fields have specialized terminology. As more and more English-speaking professionals do business with Spanish-speaking professionals, and vice versa, the ability to speak "business" in both languages is essential. This authoritative, comprehensive reference helps bridge the language gap for professionals conducting business in both Spanish and English with: More than 80,000 entries—business terms currently used in each language Terms covering every area of international business: accounting, advertising, commerce, economics, e-commerce, finance, international trade, tax, securities, banking, real estate, management, insurance, and more A user-friendly format designed for quick reference Up-to-date information, including current e-commerce terms and common acronyms Word-for-word and phrase-for-phrase translations This is a reference business professionals will rely on again and again because in today's global marketplace, companies can't afford to let language barriers be business barriers.
Unequal Opportunities
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Author : Margaret Gallagher
language : en
Publisher:
Release Date : 1981
Unequal Opportunities written by Margaret Gallagher and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1981 with Business & Economics categories.
UNESCO pub. Monograph on unequal opportunities for women regarding their portrayal and participation in mass media - examines image, employment, working conditions, vocational training, etc. Of women in such media as radio, television, film and newspapers, the use of media in female development projects, widening of opportunities for women, etc., and includes a format (questionnaire) for media analysis. Bibliography pp. 207 to 221.
The State Of Food Security And Nutrition In The World 2020
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Author : Food and Agriculture Organization of the United Nations
language : en
Publisher: Food & Agriculture Org.
Release Date : 2020-07-01
The State Of Food Security And Nutrition In The World 2020 written by Food and Agriculture Organization of the United Nations and has been published by Food & Agriculture Org. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-07-01 with Political Science categories.
Updates for many countries have made it possible to estimate hunger in the world with greater accuracy this year. In particular, newly accessible data enabled the revision of the entire series of undernourishment estimates for China back to 2000, resulting in a substantial downward shift of the series of the number of undernourished in the world. Nevertheless, the revision confirms the trend reported in past editions: the number of people affected by hunger globally has been slowly on the rise since 2014. The report also shows that the burden of malnutrition in all its forms continues to be a challenge. There has been some progress for child stunting, low birthweight and exclusive breastfeeding, but at a pace that is still too slow. Childhood overweight is not improving and adult obesity is on the rise in all regions. The report complements the usual assessment of food security and nutrition with projections of what the world may look like in 2030, if trends of the last decade continue. Projections show that the world is not on track to achieve Zero Hunger by 2030 and, despite some progress, most indicators are also not on track to meet global nutrition targets. The food security and nutritional status of the most vulnerable population groups is likely to deteriorate further due to the health and socio economic impacts of the COVID-19 pandemic. The report puts a spotlight on diet quality as a critical link between food security and nutrition. Meeting SDG 2 targets will only be possible if people have enough food to eat and if what they are eating is nutritious and affordable. The report also introduces new analysis of the cost and affordability of healthy diets around the world, by region and in different development contexts. It presents valuations of the health and climate-change costs associated with current food consumption patterns, as well as the potential cost savings if food consumption patterns were to shift towards healthy diets that include sustainability considerations. The report then concludes with a discussion of the policies and strategies to transform food systems to ensure affordable healthy diets, as part of the required efforts to end both hunger and all forms of malnutrition.
Diccionario De Negocios Oxford
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Author : Sinda López
language : es
Publisher: Berkley Publishing Group
Release Date : 2004
Diccionario De Negocios Oxford written by Sinda López and has been published by Berkley Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Business & Economics categories.
The ideal reference for conducting business in Spanish, this latest edition features more than 50,000 words and phrases, the most up-to-date coverage of the Internet and e-commerce, detailed treatment of all vocabulary items, and thousands of example phrases. Original.
Semiotics Marketing And Communication
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Author : Jean-Marie Floch
language : en
Publisher: Palgrave Macmillan
Release Date : 2001-12-14
Semiotics Marketing And Communication written by Jean-Marie Floch and has been published by Palgrave Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-12-14 with Business & Economics categories.
Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies.
Kleppner Publicidad
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Author : J. Thomas Russell
language : es
Publisher: Pearson Educación
Release Date : 2005
Kleppner Publicidad written by J. Thomas Russell and has been published by Pearson Educación this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Advertising categories.