La Sfida Del Bene Comune Come Riconoscere E Promuovere I Valori Democratici Di Una Comunit
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Il Nuovo Marketing Imprenditoriale
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Author : Philip Kotler
language : it
Publisher: HOEPLI EDITORE
Release Date : 2024-02-17T00:00:00+01:00
Il Nuovo Marketing Imprenditoriale written by Philip Kotler and has been published by HOEPLI EDITORE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2024-02-17T00:00:00+01:00 with Business & Economics categories.
Philip Kotler, padre del marketing moderno, ci propone la sua nuova e illuminante visione. Le vecchie regole del marketing non funzionano più, ce ne siamo accorti tutti. Oggi si sente il forte bisogno di una creatività più vivace e di una comunicazione dei brand maggiormente legata ai concetti di sostenibilità ed empatia. Il nuovo marketing imprenditoriale lancia così ai marketer un appello forte e chiaro affinché adottino strategie nuove e coinvolgenti, pensate per un mondo post-pandemia. Il COVID-19 ha cambiato profondamente il mondo del business e ha radicalmente mutato il modo in cui i brand interagiscono con le persone. Per questo gli autori illustrano il nuovo modello Omnihouse e spiegano come adottare approcci al passo coi tempi per far collaborare le varie divisioni aziendali, affinché il brand possa interagire al meglio con i suoi pubblici. Inoltre, grazie agli esempi chiari e ricchi di utili spunti che aprono ogni capitolo, l’opera ci aiuta a focalizzarci sugli aspetti imprenditoriali e operativi del nostro piano marketing. Il nuovo marketing imprenditoriale è una risorsa imprescindibile per chiunque sia interessato a sviluppare il proprio brand in un mondo in cui molte “verità di marketing” ormai date per scontate sono state rimesse in discussione: è un libro per marketer, startupper, agenzie di comunicazione, sales manager e per chiunque altro desideri familiarizzare con le strategie di marketing che ci porteranno al 2030... e oltre.
Cancer And The Search For Lost Meaning
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Author : Pier Mario Biava
language : en
Publisher: North Atlantic Books
Release Date : 2009
Cancer And The Search For Lost Meaning written by Pier Mario Biava and has been published by North Atlantic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with Cancer categories.
"Presents theories for curing cancer and bringing deeper meaning to peoples lives"--Provided by publisher.
The Future Of The Classical
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Author : Salvatore Settis
language : en
Publisher: Polity
Release Date : 2006-10-20
The Future Of The Classical written by Salvatore Settis and has been published by Polity this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-20 with History categories.
Every era has invented a different idea of the 'classical' to create its own identity. Thus the 'classical' does not concern only the past: it is also concerned with the present and a vision of the future. In this elegant new book, Salvatore Settis traces the ways in which we have related to our 'classical' past, starting with post-modern American skyscrapers and working his way back through our cultural history to the attitudes of the Greeks and Romans themselves. Settis argues that this obsession with cultural decay, ruins and a 'classical' past is specifically European and the product of a collective cultural trauma following the collapse of the Roman Empire. This situation differed from that of the Aztec and Inca empires whose collapse was more sudden and more complete, and from the Chinese Empire which always enjoyed a high degree of continuity. He demonstrates how the idea of the 'classical' has changed over the centuries through an unrelenting decay of 'classicism' and its equally unrelenting rebirth in an altered form. In the Modern Era this emulation of the 'ancients' by the 'moderns' was accompanied by new trends: the increasing belief that the former had now been surpassed by the latter, and an increasing preference for the Greek over the Roman. These conflicting interpretations were as much about the future as they were about the past. No civilization can invent itself if it does not have other societies in other times and other places to act as benchmarks. Settis argues that we will be better equipped to mould new generations for the future once we understand that the 'classical' is not a dead culture we inherited and for which we can take no credit, but something startling that has to be re-created every day and is a powerful spur to understanding the 'other'.
Nature For Sale
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Author : Giovanna Ricoveri
language : en
Publisher: Pluto Press
Release Date : 2013-06-04
Nature For Sale written by Giovanna Ricoveri and has been published by Pluto Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-04 with Political Science categories.
Nature for Sale uncovers the rich heritage of common ownership which existed before the dominance of capitalist property relations. Giovanna Ricoveri argues that the subsistence commons of the past can be reinvented today to provide an alternative to the current destructive economic order. Ricoveri outlines the distinct features of common ownership as it has existed in history: cooperation, sustainable use of natural resources and decision-making through direct democracy. In doing so, she shows how it is possible to provide goods and services which are not commodities exchanged on the capitalistic market, something still demonstrated today in village communities across the global South. Tracing the erosion of the commons from the European enclosures at the dawn of the Industrial Revolution to the new enclosures of modern capitalism, the book concludes by arguing that a new commons is needed today. It will be essential reading for activists as well as students and academics in history, politics, economics and development studies.
Thinking Democracy Now Between Innovation And Regression
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Author : N. Urbinati
language : en
Publisher:
Release Date : 2019
Thinking Democracy Now Between Innovation And Regression written by N. Urbinati and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Political Science categories.
Education For Democratic Citizenship
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Author :
language : en
Publisher: Council of Europe
Release Date : 2002-01-01
Education For Democratic Citizenship written by and has been published by Council of Europe this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002-01-01 with Citizenship categories.
The International Seminar on Education for Democratic Citizenship (EDC) Policies and Regulatory Frameworks, which took place in Strasbourg December 6th and 7th 2002, revolved around three main objectives: to review policies and practices in the EDC field in Europe, to facilitate European co-operation for EDC policy-making and implementation between countries, national and international organisations and practitioners, and to draw up proposals for the future development of education for democratic citizenship. In this report, Karen O'Shea summarises the keynote addresses of the seminar and the results of the working groups. She also presents her own synthesis and analyses of discussions and conclusions. -- Council of Europe.
Rogue Economics
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Author : Loretta Napoleoni
language : en
Publisher:
Release Date : 2008
Rogue Economics written by Loretta Napoleoni and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Business & Economics categories.
Respected economist and journalist Loretta Napoleoni shows how the world is being reshaped by dark economic forces creating victims out of millions of ordinary people whose lives have become trapped inside a fantasy world of consumerism. A world built by organisations both private and public which have accumulated vast fortunes and enormous political influence by regulating, containing and manipulating the market to their own advantage.
Fearless Cities
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Author : Ada Colau
language : en
Publisher:
Release Date : 2019
Fearless Cities written by Ada Colau and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Cities and towns categories.
A guide to winning back our towns and cities from below by municipalist platform Barcelona en Comu. In a world in which fear and insecurity are being twisted into hate, and inequalities, xenophobia and authoritarianism are on the rise, a renewed municipalist movement is standing up to defend human rights, radical democracy and the common good.
Identity Politics Reconsidered
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Author : L. Alcoff
language : en
Publisher: Springer
Release Date : 2006-01-09
Identity Politics Reconsidered written by L. Alcoff and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-01-09 with Social Science categories.
Based on the ongoing work of the agenda-setting Future of Minority Studies national research project, Identity Politics Reconsidered reconceptualizes the scholarly and political significance of social identity. It focuses on the deployment of 'identity' within ethnic, women's, disability, and gay and lesbian studies in order to stimulate discussion about issues that are simultaneously theoretical and practical, ranging from ethics and epistemology to political theory and pedagogical practice. This collection of powerful essays by both well-known and emerging scholars offers original answers to questions concerning the analytical legitimacy of 'identity' and 'experience', and the relationships among cultural autonomy, moral universalism and progressive politics.
Augmented Urban Spaces
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Author : Fiorella De Cindio
language : en
Publisher: Routledge
Release Date : 2016-04-08
Augmented Urban Spaces written by Fiorella De Cindio and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-08 with Political Science categories.
There have been numerous possible scenarios depicted on the impact of the internet on urban spaces. Considering ubiquitous/pervasive computing, mobile, wireless connectivity and the acceptance of the Internet as a non-extraordinary part of our everyday lives mean that physical urban space is augmented, and digital in itself. This poses new problems as well as opportunities to those who have to deal with it. This book explores the intersection and articulation of physical and digital environments and the ways they can extend and reshape a spirit of place. It considers this from three main perspectives: the implications for the public sphere and urban public or semi-public spaces; the implications for community regeneration and empowerment; and the dilemmas and challenges which the augmentation of space implies for urbanists. Grounded with international real -life case studies, this is an up-to-date, interdisciplinary and holistic overview of the relationships between cities, communities and high technologies.