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Le Plan Marketing En 4 Tapes

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Plan Marketing

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Author : Peter Knight
language : fr
Publisher:
Release Date : 2005

Plan Marketing written by Peter Knight and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.

Comment bâtir rapidement un plan marketing efficace et convaincant? La méthode du PMTE, ou Plan Marketing Très Efficace, mise au point par Peter Knight, permet de structurer ses connaissances d'un marché ou d'un produit selon une séquence de 15 étapes. De la formulation d'un objectif à sa réalisation, l'auteur explique comment calculer la valeur financière du projet, anticiper les éventuels obstacles - et identifier les opportunités ! -, cerner les clients potentiels et mieux les connaître, communiquer son histoire et son idée et piloter financièrement son projet. On suit ainsi la formulation pas à pas du PMTE d'une entreprise dont les résultats financiers (elle a réalisé 150 % de ses objectifs dès la première année) parlent d'eux-mêmes. Des exemples de campagnes de communication brillantes et inspirantes, telles celle de Louis Vuitton pendant les travaux de son magasin des Champs-Elysées ou celle de l'Inpes contre le tabac viennent illustrer chaque étape en images. Facile à lire et à mettre en œuvre, le PMTE est la méthode dont vous avez besoin pour communiquer efficacement sur votre projet auprès de vos collègues, votre hiérarchie ou même votre banquier !

Billboard

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Author :
language : en
Publisher:
Release Date : 1970-07-11

Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1970-07-11 with categories.

In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Audiovisual Guide To The Catalog Of The Food And Nutrition Information And Educational Materials Center

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Author : Food and Nutrition Information Center (U.S.)
language : en
Publisher:
Release Date : 1977

Audiovisual Guide To The Catalog Of The Food And Nutrition Information And Educational Materials Center written by Food and Nutrition Information Center (U.S.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1977 with Children categories.

Audiovisual Guide To The Catalog Of The Food And Nutrition Information And Educational Materials Center

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Author :
language : en
Publisher:
Release Date : 1975

Audiovisual Guide To The Catalog Of The Food And Nutrition Information And Educational Materials Center written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Children categories.

Billboard

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Author :
language : en
Publisher:
Release Date : 1972-02-12

Billboard written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972-02-12 with categories.

Audiovisual Guide To The Catalog Of The Food And Nutrition Information And Educational Materials Center

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Author : Food and Nutrition Information and Educational Materials Center (U.S.)
language : en
Publisher:
Release Date : 1975

Audiovisual Guide To The Catalog Of The Food And Nutrition Information And Educational Materials Center written by Food and Nutrition Information and Educational Materials Center (U.S.) and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1975 with Children categories.