M Rketing Y Est Tica

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Marketing Digital En Su Cl Nica Est Tica

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Author : Benito Novas
language : es
Publisher: Palibrio
Release Date : 2017-08-04

Marketing Digital En Su Cl Nica Est Tica written by Benito Novas and has been published by Palibrio this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-04 with Business & Economics categories.

Lo que ms me ha impresionado de Marketing digital en su clnica esttica es que las estrategias son sumamente prcticas y sencillas de implementar y adems no cuestan demasiado. Cada cirujano plstico debera leer este libro. Alfredo Hoyos MD Marketing digital en su clnica esttica Gua completa para mdicos estticos. Una gua prctica hands-on para monetizar social media, web y marketing digital. Nuevas tcnicas, tcticas, plataformas, tendencias y oportunidades. Incremente su trfico, leads, ventas y su espacio en el mercado. Gua paso a paso para el planeamiento y la ejecucin de su plan de mercadeo con resultados acelerados. Cubrimos todos los aspectos de video y foto marketing con Instagram, Facebook, Periscope y Google Hangout.

Marketing Digital

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Author : Marisa Martín Jiménez
language : es
Publisher: Marcombo
Release Date : 2020-04-30

Marketing Digital written by Marisa Martín Jiménez and has been published by Marcombo this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-04-30 with Business & Economics categories.

Afrontar la digitalización del consumidor de una forma natural es esencial para todo aquel que desea desenvolverse en el sector de la publicidad, el marketing y las nuevas tecnologías. Este libro está diseñado precisamente para hacer frente a ese reto, pues cada tarea lleva a la siguiente siguiendo un camino de prioridades. Sus 8 capítulos le permitirán adquirir conocimientos teóricos, a la vez que potenciar su aprendizaje a través de casos prácticos y de lecturas internacionales de actualidad relacionadas con el tema tratado. Al finalizar el último capítulo, habrá obtenido la comprensión del entorno digital en el que se desenvuelve el consumidor actual y sabrá enfrentarse, de una manera ordenada, al desarrollo del aspecto digital del plan de marketing. No espere más: consiga el libro que pone a su alcance 30 años de experiencia de la autora en el desempeño de responsabilidades relacionadas con el Marketing Digital en Europa y Latinoamérica. Marisa Martín Jiménez: Fundadora y directora de planificación estratégica de la agencia de publicidad MARZO, ha desarrollado su carrera profesional en las principales compañías del sector de la publicidad y las nuevas tecnologías como el Grupo Zed, NW Ayer, DMB&B, Grupo Publicis y Grey. Es autora de otros libros sobre marketing digital y colaboradora habitual de publicaciones profesionales del sector.

Estrategias De Marketing Y Clientes

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Author : Daemon Quest
language : en
Publisher:
Release Date : 2005

Estrategias De Marketing Y Clientes written by Daemon Quest and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with categories.

Mastering Noon Nopi

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Author : 장대련(DEA RYUN CHANG)
language : ko
Publisher: Yonsei University Press
Release Date : 2015-09-07

Mastering Noon Nopi written by 장대련(DEA RYUN CHANG) and has been published by Yonsei University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-09-07 with Social Science categories.

눈높이 연마하기: 아시아 마케팅의 접근을 위한 예술과 과학 세계에서 가장 높은 성장률을 자랑하는 아시아에서 마케팅은 과연 어떻게 접근해야 하는 것인가? 본 저서, [눈높이 연마하기]는 바로 그 과제에 대한 해법을 제공한다. [눈높이]는 한국말로 단순히 사람이 바라보는 수준으로 이해가 되지만 본 저서에서는 이 보다 더 넓은 의미로 마케팅의 본질을 뜻한다. 즉 본 저서는 기업이 소비자들의 관점을 이해하면 시장을 더 쉽게 헤아릴 수 있다는 철학을 담고 있다. 저자는 [눈높이 연마하기]를 통하여 근 30년간 마케팅 강의, 연구, 기업 자문 활동으로 터득한 경험과 인사이트를 독자들과 공유 한다. 저자는 한국 외에 필란드, 호주, 홍콩, 싱가포르 등에서 강의를 하였을 뿐만 아니라 어렸을 때 외교관 자녀로써 여러 국가에서 성장하였다. 이 같은 종합적 경험으로 저자는 다양한 환경에서 [눈높이]를 맞출 수 있는 글로벌한 안목을 키웠다. 본 저서는 딱딱한 이론에만 치우쳐져 있지 않고 저자의 풍부한 경험담과 마케팅 일화를 담고 있다. [눈높이 연마하기]는 마케팅 실무는 물론 개인 브랜딩을 하려는 독자에게도 유익한 지침서가 될 수 있다. 또한 보너스로 저자가 지난 5년간 수시로 기고한 Harvard Business Review Online 경영논평과 아시아 마케팅 관련 주요 논문과 사례가 포함되어 있다. 본서를 토대로 저자는 세계 제일 큰 공개인터넷강의(MOOC) 사이트인 코세라(coursera.org)에 “International Marketing in Asia”라는 강의를 개설하였고 170여 개의 국가에서 본 강의가 수강되고 있다. PART I WHAT IS MARKETING PART II MARKETING STRATEGY PART III CUSTOMER CATEGORIES in Asian Marketing PART IV MARKET SELECTION PART V MARKET SELECTION PART VI / APPENDIX HBR BLOGS & READINGS Mastering Noon Nopi: The Art & Science of Marketing in Asia How does one approach Marketing in Asia, the fastest growing economic region in the world? That is the key question that is answered in “Mastering Noon Nopi: The Art & Science of Marketing in Asia.” Noon Nopi, a word from Korean, means “Eye Level” but the author uses it more broadly to signify the essence of Marketing. The Noon Nopi concept is used throughout the book to convey how companies need to understand their markets through the lenses of consumers. The author brings nearly 30 years of teaching, research and consulting experience and insight about Marketing into the book. He has taught Marketing in Korea, Finland, Australia, Hong Kong and Singapore. He was also raised as a child of diplomats and lived in many countries. The combined experience therefore allows the author to have a unique global perspective of how the “Eye Level” matching can be achieved. The author offers rich personal accounts and anecdotes to illustrate how one’s ability to fine tune his or her “Noon Nopi” can be an asset not just in business but also in life such as in individual branding. Even though the book is focused on Asia, many of the analytical tools offered in “Noon Nopi” can be applied to marketing problems anywhere. As an added bonus, the book includes the author’s many Harvard Business Review Online opinion pieces as well as a key article and case on Asian Marketing. The author has now launched a MOOC (Massive Open Online Course) called “International Marketing in Asia” based on this book on the world’s largest platform Coursera and has learners from over 170 countries.

International Business And Trade Directories

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Author : Richard Gottlieb
language : en
Publisher: Universal Reference Publications
Release Date : 2003

International Business And Trade Directories written by Richard Gottlieb and has been published by Universal Reference Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.

Safety And Security In Tourism

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Author : Noel Scott
language : en
Publisher: Routledge
Release Date : 2013-09-13

Safety And Security In Tourism written by Noel Scott and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-09-13 with Business & Economics categories.

Natural disasters, wars and conflicts, epidemics, and other major crises can devastate a tourism service or destination. Though there is extensive literature and research on preparation and coping with tourism crises, there is a gap in information on how to best market and recover from the destruction of caused to tourism businesses and destinations. This book fills the gap by comprehensively examining how to rebuild the market for a tourism service or destination after a catastrophe. This important book presents leading experts from around the world providing useful instruction on effective ways to plan for future crisis response and strategies for recovering business. A crisis may arise from several types of destructive occurrences, from natural physical destruction of important infrastructure to acts of terrorism. Because of the broad range of potential problems, there is no single strategy for which to deal with crises. The book explores a wide range of catastrophes, from Hurricane Katrina to tsunamis to war, taking a detailed look at management and administrative strategies which can help stimulate tourism recovery. This book explores stealth and catastrophic risks, risk perceptions, mediating the effects of natural disasters on travel intention, and various marketing strategies designed to bring customers back. This volume may become one of the most crucial resources in a tourism professional’s library. The book is extensively referenced and includes several tables and figures to clearly explain data. This book is essential reading for tourism researchers, tourism educators, tourism industry managers, and tourism industry administrators. This book was published as a special issue of the Journal of Travel & Tourism Marketing.

American Wholesalers And Distributors Directory

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Author : Gale Group
language : en
Publisher: Gale Cengage
Release Date : 1999-06

American Wholesalers And Distributors Directory written by Gale Group and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999-06 with Physical distribution of goods categories.

Discover more than 27,000 large and small wholesalers and distributors throughout the U.S and Puerto Rico. You'll easily find the name and address of the organization, fax number, SIC code, principal product lines, total number of employees, estimated annual sales volume and principal officers.

India

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Author : Wilfred Candler
language : en
Publisher: World Bank Publications
Release Date : 1998-01-01

India written by Wilfred Candler and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01-01 with Business & Economics categories.

Portuguese edition (Melhor Saude em Africa: Experiencia e Ensinamentos Colhidos). Poor health in Sub-Saharan Africa has immense economic consequences. Besides the high mortality and disease rates and the pain and suffering it causes, poor health robs the continent of human capital, reduces returns to learning, impedes entrepreneurial activities, and restricts economic growth. This study argues that despite financial constraints, significant improvements are possible in many countries, as has been seen in Benin, Botswana, Kenya, Mauritius, and Zimbabwe. The book also presents positive ideas on how to make these improvements. Better Health in Africa documents lessons learned and best practices in four major areas. 1) African households and communities need the knowledge and resources to recognize and respond effectively to health problems. Threats to health should be made known and countered through public and private services. 2) Human and financial resources must be used more productively by reforming health care systems. Correcting sources of waste and inefficiency must take top priority. 3) Cost-effective packages of basic health services can do much to meet the needs of households and reduce the burden of disease. Networks of local health centers and small hospitals in rural and periurban areas can facilitate delivery. 4) Additonal funds totaling $1.6 billion a year can help those living in Africa's low-income areas obtain basic health services. Cost-sharing can make an important contribution to health equity and the sustainability of health services. The report emphasizes that no government should delay committing itself to the task, although progress toward better health will vary from country to country and no single formula will apply to all. Better Health in Africa presents action plans and yardsticks for measuring progress. The idea of the core, cost-effective package of health services complements World Development Report 1993: Investing in Health with an operationally oriented perspective on health services. The report also reflects the views of organizations such as the World Health Organization and UNICEF that will work together in helping African countries adapt and implement the report's recommendations. Also available: English (ISBN 0-8213-2817-4) Stock No. 12817; French (ISBN 0-8213-2818-2) Stock No. 12818.

Host Bibliographic Record For Boundwith Item Barcode 30112044669122 And Others

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Author :
language : en
Publisher:
Release Date : 2013

Host Bibliographic Record For Boundwith Item Barcode 30112044669122 And Others written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013 with categories.

Il Marketing Politico Ed Elettorale

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Author : Antonio Foglio
language : it
Publisher: FrancoAngeli
Release Date : 1999

Il Marketing Politico Ed Elettorale written by Antonio Foglio and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 1999 with Political Science categories.