M Ximas Pensamentos E Reflex S
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Marketing In The Public Sector
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Author : Nancy R. Lee
language : en
Publisher: Pearson Education
Release Date : 2006-10-16
Marketing In The Public Sector written by Nancy R. Lee and has been published by Pearson Education this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-10-16 with Business & Economics categories.
Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agencies of all types–from around the world–so that you can make a difference in your organization. World-renowned marketing expert Dr. Philip Kotler and social marketing consultant Nancy Lee show that marketing is far more than communications and has at its core a citizen-oriented mindset. You’ll become familiar with the marketing toolbox and come to understand how these tools can be used to engender citizen support for your agency, increase utilization of your products and services, influence positive public behaviors–even increase revenues and decrease operating costs. This book offers no-nonsense roadmaps on how to create a strong brand identity, gather citizen input, and evaluate your efforts. It presents a step-by-step model for developing a marketing plan, pulling the lessons of the entire book together into one, high-impact action plan. Simply put, this book empowers you to build the “high-tech, high-touch” agency of the future–and deliver more value for every penny you spend.
A Tropical Belle Epoque
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Author : Jeffrey D. Needell
language : en
Publisher: Cambridge University Press
Release Date : 1987
A Tropical Belle Epoque written by Jeffrey D. Needell and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1987 with History categories.
This book, originally published in 1987, is a socio-cultural analysis of a tropical belle epoque: Rio de Janeiro between 1898 and 1914. It relates how the city's elite evolved from the semi-rural, slave-owning patriarchy of the coffee-port seat of a monarchy into an urbane, professional, rentier upper crust dominating the centre of a 'modernising' oligarchical republic. It explores such varied topics as architecture, literature, prostitution, urban reform, the family, secondary schools, and the salon. It evokes a milieu increasingly marked by Europe, demonstrating how French and English culture permeated the lives of elite members who adapted it to their needs and perspectives as a dominant stratum of relatively recent and varied origin. This exploration of cultural 'dependency' in a unique, cosmopolitan, fin-de-siecle urban culture will also interest those concerned with the broader questions of culture and colonialism during the high tide of European imperialism.
People Under Three
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Author : Elinor Goldschmied
language : en
Publisher: Psychology Press
Release Date : 2004
People Under Three written by Elinor Goldschmied and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Education categories.
People Under Three is an established text for all those training to work with young children or managing day care facilities."--Jacket.
War As Paradox
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Author : Youri Cormier
language : en
Publisher: McGill-Queen's Press - MQUP
Release Date : 2016-11-01
War As Paradox written by Youri Cormier and has been published by McGill-Queen's Press - MQUP this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-01 with Philosophy categories.
Two centuries after Carl von Clausewitz wrote On War, it lines the shelves of military colleges around the world and even showed up in an Al Qaeda hideout. Though it has shaped much of the common parlance on the subject, On War is perceived by many as a “metaphysical fog,” widely known but hardly read. In War as Paradox, Youri Cormier lifts the fog on this iconic work by explaining its philosophical underpinnings. Building up a genealogy of dialectical war theory and integrating Hegel with Clausewitz as a co-founders of the method, Cormier uncovers a common logic that shaped the fighting doctrines and ethics of modern war. He explains how Hegel and Clausewitz converged on method, but nonetheless arrived at opposite ethics and military doctrines. Ultimately, Cormier seeks out the limits to dialectical war theory and explores the greater paradoxes the method reveals: can so-called “rational” theories of war hold up under the pressures of irrational propositions, such as lone-wolf attacks, the circular logic of a “war to end all wars,” or the apparent folly of mutually assured destruction? Since the Second World War, commentators have described war as obsolete. War as Paradox argues that dialectical war theory may be the key to understanding why, despite this, it continues.
Law S Empire
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Author : Ronald Dworkin
language : en
Publisher:
Release Date : 2011-11
Law S Empire written by Ronald Dworkin and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11 with Law categories.
In 'Law's Empire', Ronald Dworkin relects on the nature of the law, its authority, its application in democracy, the prominent role of interpretation in judgement and the relations of lawmakers and lawgivers in the community.
Finding Your Way With Your Baby
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Author : Dilys Daws
language : en
Publisher: Routledge
Release Date : 2015-02-11
Finding Your Way With Your Baby written by Dilys Daws and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-02-11 with Psychology categories.
Finding Your Way with Your Baby explores the emotional experience of the baby in the first year, and that of the mother, father and other significant adults. It does so in a way that is deeply informed by psychoanalytic understandings, infant observation, developmental science and decades of clinical experience. Combining the wisdom of many years' work with the freshness of up-to-date knowledge, Dilys Daws and Alexandra de Rementeria engage with the most difficult emotional experiences that are often glossed over in parenting books – such as pregnancy, through birth into bonding, ambivalence about the baby, depression, and the emotional turmoil so often brought to the surface by being a new parent. Acknowledgement and understanding about this darker side of family life offers a sense of relief that can allow parents to harness the power of knowing, owning and sharing feelings to transform situations and break negative cycles and old ways of relating. With real-life examples, references to current thinking and a calm and simple writing style they also provide new insights into the more commonly covered issues such as weaning, sleeping and crying. Finding Your Way with Your Baby is primarily aimed at parents but it will be a helpful resource for all those working with parents and babies including health visitors, midwives, social workers, GPs, paediatricians and childcare workers. It will appeal to parents and professionals who are interested in ideas from psychoanalytic clinical practice and the latest research in developmental psychology and neuroscience.
Body And Organization
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Author : John Hassard
language : en
Publisher: SAGE
Release Date : 2000-04-14
Body And Organization written by John Hassard and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000-04-14 with Business & Economics categories.
Issues around identity, agency and reflexivity are opened up and explored in a refreshing new perspective that deepens our understanding of organization and institutions. Body and Organization thorougly invigorates the study of process and brings the organization to three-dimensional life for a new generation of students and researchers.
War And Politics
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Author : Bernard Brodie
language : en
Publisher: New York : Macmillan
Release Date : 1973
War And Politics written by Bernard Brodie and has been published by New York : Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 1973 with History categories.
This book attempts to put war in its political context.
Rameau And Musical Thought In The Enlightenment
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Author : Thomas Christensen
language : en
Publisher: Cambridge University Press
Release Date : 2004-12-16
Rameau And Musical Thought In The Enlightenment written by Thomas Christensen and has been published by Cambridge University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-12-16 with Biography & Autobiography categories.
"Ranging widely over the musical and intellectual thought of the eighteenth century, Thomas Christensen orients Rameau's accomplishments in the light of contemporaneous traditions of music theory as well as many of the scientific ideas current in the French Enlightenment. Rameau is revealed to be an unsuspectedly syncretic and sophisticated thinker, betraying influences ranging from neoplatonic thought and Cartesian mechanistic metaphysics to Locke's empirical psychology and Newtonian experimental science. Additional primary documents and manuscripts (many revealed here for the first time) help clarify Rameau's fascinating and stormy relationship with the Encyclopedists: Diderot, Rousseau, and d'Alembert." "This book will be of value to all music theorists concerned with the foundations of harmonic tonality and it should also be of interest to scholars of eighteenth-century science, the Enlightenment, and the general history of ideas."--BOOK JACKET.
A History Of Western Musical Aesthetics
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Author : Edward A. Lippman
language : en
Publisher: U of Nebraska Press
Release Date : 1994-01-01
A History Of Western Musical Aesthetics written by Edward A. Lippman and has been published by U of Nebraska Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994-01-01 with Music categories.
Among the fine arts music has always held a paramount position. "Musical training is a more potent instrument than any other, because rhythm and harmony find their way into the inward places of the soul, " wrote Plato. From the "music of the spheres" of Pythagoras to the "Future Music" of Wagner, from churches, courts, cathedrals, and concert halls to amateur recitals, military marches, and electronic records, music has commanded the perpetual attention of every civilization in history. This book follows through the centuries the debates about the place and function of music, the perceived role of music as a good or bad influence on the development of character, as a magical art or a domestic entertainment, and as a gateway to transcendental truths. Edward Lippman describes the beginnings of musical tradition in the myths and philosophies of antiquity. He shows how music theory began to take on new dimensions and intensity in the seventeenth century, how musical aesthetics was specifically defined and elaborated in the eighteenth century, and how, by the nineteenth century, music became the standard by which other arts were judged. The twentieth century added problems, pressure, and theories as music continued to diversify and as cultures viewed each other with more respect.