Major Campaign
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Encyclopedia Of Major Marketing Campaigns
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Author : Thomas Riggs
language : en
Publisher: Gale Cengage
Release Date : 2000
Encyclopedia Of Major Marketing Campaigns written by Thomas Riggs and has been published by Gale Cengage this book supported file pdf, txt, epub, kindle and other format this book has been release on 2000 with Business & Economics categories.
An annual publication that profiles important marketing campaigns of the 20th century.
The Siege Operations In The Campaign Against France 1870 71
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Author : Benno Von Tiedemann
language : en
Publisher: General Books
Release Date : 2012-02
The Siege Operations In The Campaign Against France 1870 71 written by Benno Von Tiedemann and has been published by General Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02 with categories.
Purchase of this book includes free trial access to www.million-books.com where you can read more than a million books for free. This is an OCR edition with typos. Excerpt from book: LAON. (plate vi.) Laon, a town of 10,500 inhabitants, is situated on an isolated hill about 80 metres (262 feet) high, which commands the Ardon, an affluent of the Ailette. It is at the junction of four railways, of which two come from the north-east and the south-east, from Belgium and from Rheims; while the other two lead on to the westward, to Tergnier (for Namur, Amiens, and Paris), and to Soissons (for Paris). Besides this, the roads from Montcornet, Vervins, Crecy sur Serre, Crepy, Chauny, Coucy, Vailly, Fismes, and Rethel all meet in Laon, so that it is one of the most important points for an army operating against Paris. Laon might have been a rendezvous for the gardes nationales and gardes mobiles, and from it they could have continually disturbed our communications with the rear. It is situated at a distance of 140 kilometres (87 English miles) from Paris by the Soissons road, and 158 kilometres (98 English miles) by Tergnier. The isolated hill on which Laon is situated is shaped like a half-moon, with the horns to the east. The citadel, which was strengthened under Louis Philippe, is on the eastern point of the hill, and commands in part the railway station (the only one) on the north of the town, near the suburb of St. Marcel, and to a less extent the suburbs of La Neuville and Semilly, lying to the westward and southward; but more especially the ground lying opposite to the east front, with the suburbs of Vaux and d'Ardon. A section of the 15th (ulan) regiment had summoned the commandant of the garrison of Laon to surrender on the 8th September, and he had asked for time for consideration till 4 o'clock in the afternoon. When the news of this reached the 6th cavalry diTision, Colonel von Alvensleben was sent to Laon with the 15th cavalry brigade and a ...
Campaign Expenditures
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Author : United States. Congress. House Special Committee to Investigate Campaign Expenditure
language : en
Publisher:
Release Date : 1952
Campaign Expenditures written by United States. Congress. House Special Committee to Investigate Campaign Expenditure and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1952 with Campaign funds categories.
Political Marketing
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Author : Gary A. Mauser
language : en
Publisher: New York, N.Y., U.S.A. : Praeger
Release Date : 1983
Political Marketing written by Gary A. Mauser and has been published by New York, N.Y., U.S.A. : Praeger this book supported file pdf, txt, epub, kindle and other format this book has been release on 1983 with Political Science categories.
Capturing Campaign Effects
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Author : Henry E. Brady
language : en
Publisher: University of Michigan Press
Release Date : 2009-09-23
Capturing Campaign Effects written by Henry E. Brady and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-09-23 with Political Science categories.
Capturing Campaign Effects is the definitive study to date of the influence of campaigns on political culture. Comprising a broad exploration of campaign factors (debates, news coverage, advertising, and polls) and their effects (priming, learning, and persuasion), as well as an impressive survey of techniques for the collection and analysis of campaign data, Capturing Campaign Effects examines different kinds of campaigns in the U.S. and abroad and presents strong evidence for significant campaign effects. "Capturing Campaign Effects is an accessible and penetrating account of modern scholarship on electoral politics. It draws critical insights from a range of innovative analyses." --Arthur Lupia, University of Michigan "What a wonderful way to usher in the new era of election studies! This book spotlights fascinating paradoxes in the literature of voting behavior, highlights many promising approaches to resolving those paradoxes, and shows how these strategies can yield important findings with terrific payoffs for our understanding of contemporary democracy. Fasten your seatbelts, folks: scholarship on elections is about to speed up thanks to this collection of great essays." --Jon Krosnick, Stanford University "The past decade has seen a renewed interest in understanding campaign effects. How and when do voters learn? Does the election campaign even matter at all? Capturing Campaign Effects draws on leading political scientists to address these matters. The result is a collection that will become the major reference for the study of campaigns. The lesson that emerges is that campaigns do affect voter decision making, usually for the better." --Robert S. Erikson, Columbia University Henry E. Brady is Class of 1941 Monroe Deutsch Professor of Political Science and Public Policy, and Director of the Survey Research Center at the University of California, Berkeley. Richard Johnston is Professor and Head of Political Science and Distinguished University Scholar at the University of British Columbia.
Presidential Campaign Discourse
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Author : Kathleen E. Kendall
language : en
Publisher: SUNY Press
Release Date : 1995-01-01
Presidential Campaign Discourse written by Kathleen E. Kendall and has been published by SUNY Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995-01-01 with Political Science categories.
Focuses on strategies for solving communication problems in presidential campaigns.
Groundbreakers
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Author : Elizabeth McKenna
language : en
Publisher: Oxford University Press
Release Date : 2014
Groundbreakers written by Elizabeth McKenna and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014 with Biography & Autobiography categories.
Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technology ever before used on a national campaign. What is missing from most accounts of the campaign is an understanding of how Obama for America recruited, motivated, developed, and managed its formidable army of 2.2 million volunteers. Unlike previous field campaigns that drew their power from staff, consultants, and paid canvassers, the Obama campaign's capacity came from unpaid local citizens who took responsibility for organizing their own neighborhoods months--and even years--in advance of election day. In so doing, Groundbreakers argues, the campaign engaged citizens in the work of practicing democracy. How did they organize so many volunteers to produce so much valuable work for the campaign? This book describes how. Elizabeth McKenna and Hahrie Han argue that the legacy of Obama for America extends beyond big data and micro-targeting; it also reinvigorated and expanded traditional models of field campaigning. Groundbreakers makes the case that the Obama campaign altered traditional ground games by adopting the principles and practices of community organizing. Drawing on in-depth interviews with OFA field staff and volunteers, this book also argues that a key achievement of the OFA's field organizing was its transformative effect on those who were a part of it. Obama the candidate might have inspired volunteers to join the campaign, but it was the fulfilling relationships that volunteers had with other people--and their deep belief that their work mattered for the work of democracy--that kept them active. Groundbreakers documents how the Obama campaign has inspired a new way of running field campaigns, with lessons for national and international political and civic movements.
The Marne Campaign By Major F E Whitton
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Author : major Whitton
language : en
Publisher:
Release Date : 1917
The Marne Campaign By Major F E Whitton written by major Whitton and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1917 with categories.
Campaign Dynamics
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Author : Thomas M. Carsey
language : en
Publisher: University of Michigan Press
Release Date : 2001-07-30
Campaign Dynamics written by Thomas M. Carsey and has been published by University of Michigan Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-07-30 with Biography & Autobiography categories.
How voters respond to electoral campaigns
Presidential Campaigns
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Author : Paul F. Boller
language : en
Publisher: Oxford University Press
Release Date : 2004-07-22
Presidential Campaigns written by Paul F. Boller and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-07-22 with History categories.
"Presidential Campaigns devotes a chapter to each of America's elections, from George Washington's in 1789 to George W. Bush's in 2000, dealing with the candidates, the conventions, the party platforms, the speeches, and the reasons for the victories and defeats on election day. The book contains campaign highlights, too, singling out for special attention the gaffes, surprises, dramatic events, and novel ways of vote-chasing that turned up in each campaign. With a postscript analyzing the major changes in the ways Americans have conducted their campaigns through the years, Presidential Campaigns shows that for all their shortcomings, America's quadrennial races represent a basic feature of the American system and, for better or worse, reveal a great deal about the nature of the American people and their culture."--Jacket.