Management Et Communication
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Public Relations And Communication Management
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Author : Krishnamurthy Sriramesh
language : en
Publisher: Routledge
Release Date : 2013-06-07
Public Relations And Communication Management written by Krishnamurthy Sriramesh and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06-07 with Language Arts & Disciplines categories.
Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.
Corporate Communication
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Author : Otto Lerbinger
language : en
Publisher: John Wiley & Sons
Release Date : 2018-12-06
Corporate Communication written by Otto Lerbinger and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-06 with Language Arts & Disciplines categories.
Provides an international and management perspective on the field of corporate communication Corporate communication plays an important role in higher-level management to help build and preserve a company’s reputation. This intangible yet valuable asset determines the net worth of a company and affects the success of its operations. Corporate Communication: An International and Management Perspective introduces readers to the broad environment of the modern extended organization and provides an understanding of the globalization process. It describes how economic, political, and cultural features of a country affect company decisions and communication and discusses various communication disciplines and practices that are employed in programs and campaigns. This book addresses the key management issues of sustainability and technology and innovation. It also emphasizes the importance of why corporate communication must be seen as a management function and not restricted to a communication process. Presented in five parts, Corporate Communication offers comprehensive chapters covering: The Domain of Corporate Communication; Strategic Application of Communication Practices; International Perspective; Key Management Issues of Sustainability and Technology; and Corporate Communication Contribution to Management. The foundation of Corporate Communication is public relations but also included is the entire range of communication practices and the contribution to management decision making. Conceptualizes corporate communication as a strategic management function which helps management recognize, adjust to, and construct policy related to global issues Emphasizes the critical role that corporate communication plays in making corporate decisions and behaviors more socially responsible and sustainable Demonstrates how corporate communication draws on public affairs, marketing and social media in its strategic planning Emphasizes the critical importance of relationships to corporations and their effect on reputation Provides numerous examples of cases of global problems and how corporations have responded to them Corporate Communication is intended for upper-level undergraduate and graduate students in schools of communication and schools of business and management who want to extend their competence to the global arena and to combine the various communication practices to design strategic programs and campaigns. Course titles include corporate communication, international public relations, corporate public affairs, global marketing communication, global corporate communication, and social media.
Manager S Guide To Excellence In Public Relations And Communication Management
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Author : David M. Dozier
language : en
Publisher: Routledge
Release Date : 1995
Manager S Guide To Excellence In Public Relations And Communication Management written by David M. Dozier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Business & Economics categories.
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.
Communication And Communication Systems In Organization Management And Interpersonal Relations
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Author : Lee O. Thayer
language : en
Publisher:
Release Date : 1968
Communication And Communication Systems In Organization Management And Interpersonal Relations written by Lee O. Thayer and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1968 with Business communication categories.
Management And Economics Of Communication
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Author : M. Bjørn Rimscha
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2020-06-08
Management And Economics Of Communication written by M. Bjørn Rimscha and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-06-08 with Language Arts & Disciplines categories.
This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.
Manager S Guide To Excellence In Public Relations And Communication Management
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Author : David M. Dozier
language : en
Publisher: Routledge
Release Date : 2013-10-18
Manager S Guide To Excellence In Public Relations And Communication Management written by David M. Dozier and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-10-18 with Business & Economics categories.
This book reports findings of a three-nation study of public relations and communication management sponsored by the International Association of Business Communicators (IABC) Research Foundation. The Excellence Study provides communication managers and public relations practitioners with information critical to their own professional growth, and supplies organizations with tools that help them communicate more effectively and build beneficial relations with key publics. Communication excellence is a powerful idea of sweeping scope that applies to all organizations -- large or small -- that need to communicate effectively with publics on whom the organization's survival and growth depend. The essential elements of excellent communication are the same for corporations, not-for-profit organizations, government agencies, and professional/trade associations. And they are applicable on a global basis. The study identifies three spheres of communication excellence. These spheres consider the overall function and role of communication in organizations, and define the organization of this book. They are: * the core or inner sphere of communication excellence -- the knowledge base of the communication department, * the shared expectations of top communicators and senior managers about the function and role of communication, and * the organization's culture -- the larger context that either nurtures or impedes communication excellence. This text also examines communication excellence as demonstrated in specific programs developed for specific publics.
Handbook Of Management Communication
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Author : François Cooren
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2021-08-23
Handbook Of Management Communication written by François Cooren and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-08-23 with Language Arts & Disciplines categories.
Management communication encompasses a wide range of practices that define modern organizations. Those practices are, in many respects, constituted, formed and contextualized by the use of language. This handbook traces the theoretical modelling of these practices by contemporary research. It explores their linguistic features and performance in specific situations of value creation and in various modes. It is a companion for students and scholars of applied linguistics and organizational communication as well as management and strategy research.
Business Management And Communication Perspectives In Industry 4 0
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Author : Özbebek Tunç, Ay?egül
language : en
Publisher: IGI Global
Release Date : 2019-07-26
Business Management And Communication Perspectives In Industry 4 0 written by Özbebek Tunç, Ay?egül and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-26 with Business & Economics categories.
Changes in the global economy bring new dynamics, concepts, and implications that require digitalization and adaptation. The new “normal” has changed, and companies must adopt such strategies if they want to survive in the ever-changing business environments. Business Management and Communication Perspectives in Industry 4.0 is a pivotal reference source that provides vital research on the planning, implementing, and evaluating of strategies for the new industry standards. While highlighting topics such as artificial intelligence, digital leadership, and management science, this publication theorizes about tomorrow’s business and communication environments based on the past and present of the concepts. This book is ideally designed for managers, researchers, educators, students, professionals, and policymakers seeking current research on blending managerial and communicational concepts with a multidisciplinary approach.
Excellent Public Relations And Effective Organizations
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Author : Larissa A. Grunig
language : en
Publisher: Routledge
Release Date : 2002
Excellent Public Relations And Effective Organizations written by Larissa A. Grunig and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Corporations categories.
This volume discusses theory and data on the value of public relations and relationships. It is developed for scholars, researchers, students, & professionals in public relations & communications management.
Business And Managerial Communication
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Author : SAILESH SENGUPTA
language : en
Publisher: PHI Learning Pvt. Ltd.
Release Date : 2011-09-06
Business And Managerial Communication written by SAILESH SENGUPTA and has been published by PHI Learning Pvt. Ltd. this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-09-06 with Business & Economics categories.
This well organised book with numerous attractive features provides a comprehensive and holistic approach to business and managerial communication. It deals with the modern practices of both verbal and non-verbal communication, which has today become a core part of our personality. The book has a blend of theories and strategies adopted in speaking, listening and writing with their practical applications at the managerial, organisational, corporate, individual and group levels. Thus, the book will be of immense use to the students of management and related fields of study and professionals—managers, advertising, marketing and public relations executives, businessmen and HR experts. Besides, the book will prove helpful to the job seekers. KEY FEATURES : Illustrates theories and principles with day to day examples. Ensures understanding of concepts explained by using practice sessions. Gives special focus to lateral and soft skills in an exclusive chapter. Provides case studies along with discussion questions. Invites readers’ active participation by means of analytical exercises and project tasks. Includes skill tests, communication tasks, quizzes and exercises.