Market Women
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Marketing To Women
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Author : Marti Barletta
language : en
Publisher: Dearborn Trade Publishing
Release Date : 2003
Marketing To Women written by Marti Barletta and has been published by Dearborn Trade Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2003 with Business & Economics categories.
Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
African Market Women
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Author : Gracia C. Clark
language : en
Publisher: Indiana University Press
Release Date : 2010-03-08
African Market Women written by Gracia C. Clark and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-03-08 with Social Science categories.
“A wonderfully evocative compilation of seven life histories from Kumasi, Ghana, of women Gracia Clark encountered in the course of a lifetime of fieldwork.” —African Studies Review In these lively life stories, women market traders from Ghana comment on changing social and economic times and on reasons for their prosperity or decline in fortunes. Gracia Clark shows that market women are intimately connected with economic policy on a global scale. Many work at the intersection of sophisticated networks of transnational commerce and migration. They have dramatic memories of independence and the growth of their new nation, including political rivalries, price controls, and violent raids on the market. The experiences of these women give substance to their reflections on globalization, capital accumulation, colonialism, technological change, environmental degradation, teenage pregnancy, marriage, children, changing gender roles, and spirituality. Clark’s commentary illuminates the complex historical and cultural setting of these deeply revealing lives. “Shows, in direct speech, how family, kinship, marriage and age/generation work together in a daily life which is shaped by political, demographic, cultural, and wholly accidental change in people’s circumstances.” —Jane Guyer, Johns Hopkins University “Overall, this is an excellent book: it will be useful in undergraduate teaching and makes an important contribution to our understanding of the richness and variety of women’s lives in West Africa.” —Journal of Africa “Clark . . . offers intriguing insights into the lives of seven Akan women traders . . . Recommended.” —Choice
African Market Women
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Author : Gracia Clark
language : en
Publisher: Indiana University Press
Release Date : 2010
African Market Women written by Gracia Clark and has been published by Indiana University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010 with Biography & Autobiography categories.
In these lively life stories, women market traders from Ghana comment on changing social and economic times and on reasons for their prosperity or decline in fortunes. Gracia Clark shows that market women are intimately connected with economic policy on a global scale. Many work at the intersection of sophisticated networks of transnational commerce and migration. They have dramatic memories of independence and the growth of their new nation, including political rivalries, price controls, and violent raids on the market. The experiences of these women give substance to their reflections on globalization, capital accumulation, colonialism, technological change, environmental degradation, teenage pregnancy, marriage, children, changing gender roles, and spirituality. Clark's commentary illuminates the complex historical and cultural setting of these deeply revealing lives.
Women And Market Societies
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Author : Barbara Einhorn
language : en
Publisher: Edward Elgar Publishing
Release Date : 1995
Women And Market Societies written by Barbara Einhorn and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1995 with Political Science categories.
Women and Market Societies explores the problems and possibilities for women which arise from the transition to a market economy in East Asia, the dismantling of state socialism in Eastern Europe and the restructuring of the economies and welfare states of the older capitalist market societies in Western Europe. Questioning whether the global trend towards market economics will constrain or enhance women's opportunities, this innovative interdisciplinary volume also looks at the consequences for women as workers, and beyond that to the social and cultural implications. A distinguished group of scholars - from China, Hong Kong, South Korea and Europe - explores the issues which must be addressed before women can create a more empowering politics. Such issues include the continuing tensions between paid work in the market and unpaid work in the family and the extent to which Eastern or Western legislative frameworks, providing rights and benefits, have eased or exacerbated these tensions. The paradoxical effects of modernising housework, the power and contestibility of global media representations of femininity, the experience of building a women's politics around consumption are all themes explored in this book which aims to contribute to an East-West dialogue among women.
Why Marketing To Women Doesn T Work
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Author : J. Darroch
language : en
Publisher: Springer
Release Date : 2014-07-05
Why Marketing To Women Doesn T Work written by J. Darroch and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-05 with Business & Economics categories.
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Go To Market Strategies For Women Entrepreneurs
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Author : Victoria L. Crittenden
language : en
Publisher: Emerald Group Publishing
Release Date : 2019-09-06
Go To Market Strategies For Women Entrepreneurs written by Victoria L. Crittenden and has been published by Emerald Group Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-06 with Business & Economics categories.
This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Women S Market
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Author : TOM. WOOD
language : en
Publisher:
Release Date : 2018
Women S Market written by TOM. WOOD and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with categories.
What Women Want
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Author : Paco Underhill
language : en
Publisher: Simon & Schuster
Release Date : 2010-07-06
What Women Want written by Paco Underhill and has been published by Simon & Schuster this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-07-06 with Business & Economics categories.
PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody’s marketplace—what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world’s marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet—in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman’s role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women’s health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence.
Gender On The Market
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Author : Deborah Kapchan
language : en
Publisher: University of Pennsylvania Press
Release Date : 2010-11-24
Gender On The Market written by Deborah Kapchan and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-24 with Social Science categories.
Selected by Choice magazine as an Outstanding Academic Book for 1996 Gender on the Market is a study of Moroccan women's expressive culture and the ways in which it both determines and responds to current transformations in gender roles. Beginning with women's emergence into what has been defined as the most paradigmatic of Moroccan male institutions—the marketplace—the book elucidates how gender and commodity relations are experienced and interpreted in women's aesthetic practices. Deborah Kapchan compellingly demonstrates that Moroccan women challenge some of the most basic cultural assumptions of their society—especially ones concerning power and authority.
Women And Labour Market Dynamics
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Author : Balwant Singh Mehta
language : en
Publisher: Springer Nature
Release Date : 2019-09-10
Women And Labour Market Dynamics written by Balwant Singh Mehta and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-10 with Business & Economics categories.
This book addresses women’s changing role in and contributions to the Indian labour market. It explores how feminist theories and frameworks have changed over time and gradually been supplanted by new ones. The book explores the structural shift in women’s employment from farm to non-farm jobs in services and industries, both theoretically and empirically. Further, it examines the steady rise of women in high skilled or ‘new economy’ sectors like information and communication technology, electronics and telecom; and in low skilled work such as domestic work, particularly in urban areas. It also scrutinizes how emerging sectors of the economy are experimenting with new forms of employment by changing the temporal (part-time work, flexible hours), spatial (location of work) and contractual (temporary contracts) dimensions. Beyond analysing the above-mentioned aspects, the book discusses perennial challenges such as patriarchy, socio-cultural norms and gender-based labour market inequalities across occupations as a ‘glass ceiling’ or ‘sticky floor’. One of the book’s most important contributions is inclusion of detailed labour market statistics for women, with long-term trends and patterns, as well as comparisons with other countries and regions. In closing, the book highlights women’s participation in economic and non-economic activities and related quantification issues, i.e. the invisibility of women’s work, which remains a highly contentious aspect. Given its content, the book offers a valuable asset for a broad readership including academics, NGOs, and policymakers. “The subject of low work participation rates for women has been of concern to economists, gender specialists and policy makers for decades. This book makes an important contribution in understanding the role of women in development and identifies some new policy directions that could be initiated to facilitate greater employment of women.” - Rohini Nayyar, Former Principal Adviser, Yojana Aayog, Government of India “This book is timely and extremely relevant to the academic and policy debates in India. Given the puzzle of low and declining female labour force participation, it is critical to focus on where women work, beyond a supply-side perspective. In addition, efforts are needed to better measure women’s work, which is typically underreported. In both these dimensions, this book makes an important contribution, which will be valuable for both academics and policymakers.” - Sher Verick, Employment Policy and Analysis Programme (EPAP) of the International Training Centre (ITC), International Labour Organization “This book critically examines both theoretically and empirically the dynamics of changes in women’s participation in and contribution to the fast-transforming Indian labour market. The aspects covered include the essential issue of how the new forms of employment are impacting temporal, spatial and contractual dimensions. An excellent and compulsory read for academicians and policy-makers involved in gender as well as labour economics.” - Ritu Dewan, Former President, Indian Association for Women's Studies; Former Director & Professor, Dept. of Economics, University of Mumbai “The book is a required addition to the exiting literature on women’s work and employment for its comprehensive and distinctive approach. It is a unique blend of macro and micro level perspectives and issues capturing statistics.” - Neetha N., Acting Director & Professor, Centre for Women’s Development Studies (CWDS), New Delhi
