Masters Of Copywriting 22 Of The World S Greatest Advertising Writers Reveal The Secrets Of Selling With Words
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Masters Of Copywriting
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Author : J. George Frederick
language : en
Publisher:
Release Date : 2009-07
Masters Of Copywriting written by J. George Frederick and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-07 with Business & Economics categories.
This information-packed manual is a must-have reference for anyone who sells with words. Now you can learn from the best, including Joseph H. Appel, Bruce Barton, Harry E. Cleland, George L. Dyer, Claude C. Hopkins, John Starr Hewitt, and other stars of the advertising world. Newly designed and typeset in a 6-by-9-inch format by Waking Lion Press.
How To Write A Good Ad Masters Of Marketing Secrets A Short Course In Copywriting
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Author : Dr. Robert C. Worstell
language : en
Publisher: Lulu.com
Release Date : 2014-05-30
How To Write A Good Ad Masters Of Marketing Secrets A Short Course In Copywriting written by Dr. Robert C. Worstell and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-30 with Business & Economics categories.
""Most advertising copywriters know their fundamentals. Many of us practice them. Some of us should get back to them. ""Whether one is now studying to go into the field of copywriting, whether he is new in the craft, or whether he has been a practitioner in it for years, his knowledge-and practice-of these fundamentals will determine the extent of his success. ""As Daniel Defoe said, 'An old and experienced pilot loses a ship by his assurance and over-confidence of his knowledge as effectively as the young pilot does by his ignorance and want of experience.' ""So this book will strip down to fundamentals, try to forget the furbelows. For, as time goes on, every line of creative work gets cluttered up with impressive jargon and off-the-beam technicalities, with professional palaver that strays far away from the main objective."" Get your copy today - and learn the secrets of writing ads from the Masters...
Timeless Copywriting Secrets
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Author : Fraser Druet
language : en
Publisher: Fraser Druet
Release Date : 2019-01-17
Timeless Copywriting Secrets written by Fraser Druet and has been published by Fraser Druet this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-01-17 with categories.
Are you tired of writing ads that don't convert? Are you looking for a way to write more profitably than anyone you could hire? Do you want the timeless selling ideas copywriters have used over the years to generate countless billions of dollars? In Timeless Copywriting Secrets, Fraser Druet presents timeless and proven secrets for writing copy that converts better online and offline. In Timeless Copywriting Secrets, you will find: - The core most powerful and most converting copywriting methods to leverage - The importance of picking the most profitable market - How "the arithmetic" is as important as the words you write - Why research is the most valuable part of copywriting - Ways to become a master headline writer - How extensive lists of bullets can help justify higher prices - How long your copy should be to maximize your response - How to master copywriting online where there are size and character limits - The difference between good and bad advertising - How sales experience can make you a better copywriter And much, much more - all told with brutal honesty and lavish generosity. Timeless Copywriting Secrets guides readers through proven strategies which have been used to craft persuasive & profitable ads for over 100 years, and will continue to work for the next 100 years and beyond. Timeless Copywriting Secrets helps prime your advertising campaigns for success before you write a single word of copy. Read this book today and get people to eagerly read their way down your greased sales slide until they have no choice but to buy. To get started, scroll up to the top of this page and click BUY NOW!
The Adweek Copywriting Handbook
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Author : Joseph Sugarman
language : en
Publisher: John Wiley & Sons
Release Date : 2012-06-19
The Adweek Copywriting Handbook written by Joseph Sugarman and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-06-19 with Business & Economics categories.
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Copywriting Secrets Of Million Dollar Marketers Revealed
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Author : Brian Cassingena
language : en
Publisher: Lulu.com
Release Date : 2012-04-30
Copywriting Secrets Of Million Dollar Marketers Revealed written by Brian Cassingena and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-04-30 with Business & Economics categories.
Discover the inside stories from 8 super successful marketing experts who share their stories with YOU in this book. Revealed: - The behind the scenes story of Gary Halbert's famous "Coat of Arms" letter . . . and how it literally filled his office with bags of checks, day after day - How Gary Halbert created winning ad after winning ad . . . the simple process he used to become the greatest copywriter inhistory . . . revealed in this book - The 5 elements of irresistable offers which have made Pete Godfrey the #1 most sought after copywriter in Australia . . . and one of the best in the world - Jennie Armato's top secret strategy which gives her an unheard of 90%% conversion rate of internet leads to cash buyers - How to write ads & sales letters which make millions of dollars . . . Trevor Crook reveals how he writes the kind of sales copy which allows him to live the 'Laptop Lifestyle' . . .
The Secrets Of Successful Copywriting
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Author : Patrick J. Quinn
language : en
Publisher: Elsevier
Release Date : 2016-06-06
The Secrets Of Successful Copywriting written by Patrick J. Quinn and has been published by Elsevier this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-06-06 with Business & Economics categories.
The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shifting product. The topics covered include an elaborate discussion on the job of a copywriter; agencies and their clients; fundamentals about creating an ad; and copy philosophy. This book also discusses the importance of headline; copy proper; setting a good example; words, campaigns, research, and things; and radio and television. Final analysis, exercise conclusions, and getting and keeping a copywriting job are also presented in this book. This text also provides a glossary of advertising terms. This book is essential for advertising students and those individuals aiming a copywriting career.
Brilliant Copywriting
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Author : Roger Horberry
language : en
Publisher: Pearson UK
Release Date : 2010-04-08
Brilliant Copywriting written by Roger Horberry and has been published by Pearson UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-04-08 with Education categories.
If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.
Copywriting Secrets
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Author : Jim Edwards
language : en
Publisher:
Release Date : 2023-06-06
Copywriting Secrets written by Jim Edwards and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-06-06 with categories.
What if you could sell anything to anyone? Nobody is born knowing how to sell. But the truth is, you can learn how to sell more . . . a LOT more . . . when you discover the right words that make people buy. Copywriting is selling. Whether online, offline, in video, direct mail, on Facebook, or from the stage, copywriting is how you put words together that make people click, call, or pull out their wallets and buy from you. Whether you're a coach, author, ""funnel hacker"", e-commerce seller, or real estate agent, your ability to create sales copy that drives people to buy determines your paycheck, your lifestyle, and your family's future. In the fast-paced, attention-starved, social media-driven world of business today, two facts about your ability to create sales messages (copywriting) stand out: Fact #1: Great Copywriting = Incredible lifestyle, plenty of money, and freedom! Fact #2: Poor Copywriting = Struggle forever and die poor! Putting The Right Words On Paper And Online Is The Single Most Profitable Skill Everyone Can Learn. This book teaches you street-smart copywriting, which means this book teaches youhow to get results today. (Because we all need to make more sales today . . . not tomorrow, not next week!) If you've tried to write ads, emails, and sales letters for your business before and failed, this book is for you. If you need to make more sales -- no matter what you sell or who you sell it to -- this book is for you. Bottom Line: If you want to make a lot more money, have a lot more time off, and enjoy a lot more freedom, this book is for you . . . especially if you're not making as many sales as you want to right now.
Copywriting Demystified The Foolproof Guide To Writing Copy That Sells
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Author : Shu Chen Hou
language : en
Publisher: KOKOSHUNGSAN®
Release Date :
Copywriting Demystified The Foolproof Guide To Writing Copy That Sells written by Shu Chen Hou and has been published by KOKOSHUNGSAN® this book supported file pdf, txt, epub, kindle and other format this book has been release on with Business & Economics categories.
Do you struggle to write copy that converts? Do you find yourself spending hours trying to craft the perfect message, only to see lackluster results? If so, you're not alone. Writing copy that sells is one of the most challenging aspects of marketing. But with the right guidance, anyone can learn to write copy that engages their audience and drives conversions. Introducing "Copywriting Demystified: The Foolproof Guide to Writing Copy That Sells". This comprehensive guide is the ultimate resource for anyone looking to master the art of copywriting. Whether you're a business owner, marketer, or freelance writer, this guide will teach you everything you need to know to write copy that converts. Written by a team of seasoned copywriters and marketers, "Copywriting Demystified" is packed with practical tips, real-world examples, and actionable advice. You'll learn how to identify your target audience and craft messaging that resonates with them. You'll discover the secrets of writing headlines and subheadings that grab attention and keep readers engaged. You'll learn how to use storytelling techniques to build trust and establish credibility with your audience. But "Copywriting Demystified" isn't just about the basics. This guide goes beyond the fundamentals of copywriting to cover advanced techniques for optimizing your copy. You'll learn how to write effective calls-to-action that drive conversions and boost sales. You'll discover how to optimize your copy for search engines and increase your online visibility. What sets "Copywriting Demystified" apart from other copywriting guides is its focus on practicality. This guide doesn't just tell you what to do, it shows you how to do it. You'll find plenty of real-world examples and case studies to illustrate key concepts and help you apply them to your own writing. But don't take our word for it. Here's what some of our readers have to say: "This guide is a game-changer. I've been struggling to write effective copy for years, but "Copywriting Demystified" has given me the tools and confidence to take my writing to the next level." - John, small business owner "I've read plenty of copywriting guides, but this one stands out. It's comprehensive, practical, and easy to follow. I've already started seeing better results from my writing." - Sarah, marketing professional So what are you waiting for? If you're ready to take your copywriting skills to the next level, "Copywriting Demystified" is the guide you've been looking for. Order your copy today and start writing copy that sells.
My Life In Advertising Masters Of Marketing Secrets
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Author : Robert C. Worstell
language : en
Publisher: Lulu.com
Release Date : 2014-04-13
My Life In Advertising Masters Of Marketing Secrets written by Robert C. Worstell and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-13 with Business & Economics categories.
This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. My only claim for credit is that I have probably worked twice as long as anybody else in this field. I have lived for many years in a vortex of advertising. Naturally I learned more from experience than those who had a lesser chance. Now I want that experience, so far as possible, to help others avoid the same difficult climb. Every pioneer should blaze his trail. That is all I have tried to do. I set down these findings solely for the purpose of aiding others to start far up the heights I scaled. Then, with the efforts I here describe, I hope you can now attain some peaks in advertising beyond any of us to date. - Claude C. Hopkins