Nahtoderfahrungen Medialit T
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Winning Minds
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Author : Simon Lancaster
language : en
Publisher: Springer
Release Date : 2015-07-30
Winning Minds written by Simon Lancaster and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-07-30 with Business & Economics categories.
Shhh . Did you know there is a secret Language of Leadership: a timeless set of cues and signals that still determines who reaches the top in politics and business today. The ancient Greeks were the first to study the art of communication 2,500 years ago. It is only now, with recent breakthroughs in neuroscience, that we can say for sure what works and how. In Winning Minds, top speechwriter Simon Lancaster blends ancient rhetoric and neuroscience to create the definitive guide to the Language of Leadership. With trust in business and political leaders at record lows, there's never been a better time for a fresh perspective on communication. Winning Minds is packed with insights into the effects of metaphors, stories, and sound bites on the brain. We know what the brain looks like on heroin. This book shows the brain on Branson, Obama, and Boris.
Speechwriting
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Author : Simon Lancaster
language : en
Publisher: The Crowood Press
Release Date : 2018-08-10
Speechwriting written by Simon Lancaster and has been published by The Crowood Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-10 with Language Arts & Disciplines categories.
Speechwriting is the definitive guide to writing a speech, revealing all the tools and techniques of the trade, such as how to win an argument, construct a sound bite and perform on stage. The first part of the book covers the arts of persuasion, argument, story telling and metaphor, providing a solid grounding in the theory of speechwriting, which should appeal to anyone with an interest in politics, communication or language. The second part covers the crafts of editing, sound bites, media manipulation, performance and strategy, giving invaluable practical guidance to professional or aspiring speechwriters. This book combines academic rigour with practical nous, drawing on lessons from Aristotle to Obama. It is the essential guide for anyone who writes speeches, for themselves or others, in politics, PR or business.
Mind Reading
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Author :
language : en
Publisher: Jessica Kingsley Pub
Release Date : 2007
Mind Reading written by and has been published by Jessica Kingsley Pub this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Education categories.
Ouvrage de référence démontrant 412 émotions explorées à travers 5000 expressions vidéo et audio.