Organizaci N Y Gesti N De La Empresa Informativa
DOWNLOAD
Download Organizaci N Y Gesti N De La Empresa Informativa PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Organizaci N Y Gesti N De La Empresa Informativa book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages. If the content not found or just blank you must refresh this page
Corporate Reputation
DOWNLOAD
Author : Ángel Alloza
language : en
Publisher: Editorial Almuzara
Release Date : 2013-06
Corporate Reputation written by Ángel Alloza and has been published by Editorial Almuzara this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-06 with Business & Economics categories.
Reputation has become an essential strategic asset for companies. Those businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while at the same time, stakeholders of such companies demonstrate higher levels of satisfaction and loyalty towards the companies’ products and brands. Currently, corporate reputation is one of the most popular non-financial indicators used by organizations, both in the public and private sectors. This book is an in-depth investigation of the psychosocial nature of corporate reputation, and we invite the reader to join us on a journey of discovery. When reputation first appeared as a concept, it brought about promises and hopes. It was viewed as a solution capable of reconciling the interests of different stakeholders and making the whole organization stronger. However, this giant soon turned out to have feet of clay, as it was lacking in sufficient theoretical and methodological foundation. Nonetheless, when we step into the terra incognita of corporate intangible assets, we will understand that the vague idea of reputation is gradually acquiring a scientific form thanks to the development of measurement tools and models that lay a foundation for the long sought-after means of managing reputation.
Crisis Communications
DOWNLOAD
Author : Kathleen Fearn-Banks
language : en
Publisher: Psychology Press
Release Date : 2002
Crisis Communications written by Kathleen Fearn-Banks and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Business & Economics categories.
A casebook approach to studying crisis communications means learning from the actions of those who have experienced crises. What did they expect? What actually happened? Were they prepared? What were their strategies? What were their challenges, pressures, and problems? Were the news media adversarial or supportive? If they had to do it again, what would they do differently? These and other questions are answered in the case studies of this second edition. Presenting organizational and individual problems that may become crises and the communication responses to these situations, this revision of Fearn-Banks' very successful text: * presents crisis communication theory, including a critique of the communications of White Star Lines after its Titanic sank on its maiden voyage; * describes ways of determining the most likely and most damaging crises that may strike an organization; * centers on causes of crisis--rumor, "gotcha" television news and the non-expert expert, and crises caused by the news media; * gets into the 21st century and cyberspace-caused crises, including mini-cases of rogue Web sites and e-mail rumors; * explains how to communicate with the news media, lawyers, internal publics or audiences, and external publics; and * includes narrated case studies illustrating how spokespersons and managers used communication in several kinds of crises. The text is supplemented by a workbook, enabling students to test their knowledge and develop their skills. Written as a primer for crisis communications, public relations, and communications management, Crisis Communications serves as an essential resource in the practice of public relations and corporate communications.
Higher Education In The Internet Age
DOWNLOAD
Author : Patricia Senn Breivik
language : en
Publisher: Greenwood Publishing Group
Release Date : 2006
Higher Education In The Internet Age written by Patricia Senn Breivik and has been published by Greenwood Publishing Group this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006 with Education categories.
In this age of information literacy this vital work documents how libraries have become crucial to the success of both students and the institutions they attend.
Learning Strategies And Learning Styles
DOWNLOAD
Author : Ronald R. Schmeck
language : en
Publisher: Springer Science & Business Media
Release Date : 2013-11-11
Learning Strategies And Learning Styles written by Ronald R. Schmeck and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-11 with Psychology categories.
A style is any pattern we see in a person's way of accomplishing a particular type of task. The "task" of interest in the present context is education-learning and remembering in school and transferring what is learned to the world outside of school. Teachers are expressing some sort of awareness of style when they observe a particular action taken by a particular student and then say something like: "This doesn't surprise me! That's just the way he is. " Observation of a single action cannot reveal a style. One's impres sion of a person's style is abstracted from multiple experiences of the person under similar circumstances. In education, if we understand the styles of individual students, we can often anticipate their perceptions and subsequent behaviors, anticipate their misunderstandings, take ad vantage of their strengths, and avoid (or correct) their weaknesses. These are some of the goals of the present text. In the first chapter, I present an overview of the terminology and research methods used by various authors of the text. Although they differ a bit with regard to meanings ascribed to certain terms or with regard to conclusions drawn from certain types of data, there is none theless considerable agreement, especially when one realizes that they represent three different continents and five different nationalities.
Communication And Public Participation In Environmental Decision Making
DOWNLOAD
Author : Stephen P. Depoe
language : en
Publisher: SUNY Press
Release Date : 2004-02-03
Communication And Public Participation In Environmental Decision Making written by Stephen P. Depoe and has been published by SUNY Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004-02-03 with Science categories.
Looks at the critical role of community members and other interested parties in environmental policy decision making.
Corporate Reputation And Competitiveness
DOWNLOAD
Author : Rosa Chun
language : en
Publisher: Routledge
Release Date : 2005-09-29
Corporate Reputation And Competitiveness written by Rosa Chun and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-09-29 with Business & Economics categories.
This unique book written by four world leaders in reputation research, presents the latest cutting-edge thinking on organizational improvement. It covers media management, crisis management, the use of logos and other aspects of corporate identity, and argues the case for reputation management as a way of overseeing long-term organizational strategy. It presents a new approach to managing reputation, one that relies on surveying customers and employees on their view of the corporate character and in harmonizing the values of both. This approach has been trialled in a number of organizations and here the authors demonstrate how improving reputation, merely by learning more about what a company is already doing, is worth some five per cent sales growth. The book is a vital, up to date resource for specialists in corporate communication, public relations, marketing, HRM, and business strategy as well as for all senior management. Highly illustrated with over eighty diagrams and tables, it includes up to the minute illustrative case studies and interviews with leading authorities in the field.
Media And Metamedia Management
DOWNLOAD
Author : Francisco Campos Freire
language : en
Publisher: Springer
Release Date : 2016-11-21
Media And Metamedia Management written by Francisco Campos Freire and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-11-21 with Technology & Engineering categories.
Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.
Natural Hazards Unnatural Disasters
DOWNLOAD
Author : World Bank
language : en
Publisher: World Bank Publications
Release Date : 2010-11-10
Natural Hazards Unnatural Disasters written by World Bank and has been published by World Bank Publications this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-10 with Social Science categories.
This book examines how to ensure that the preventive measures are worthwhile and effective, and how people can make decisions individually and collectively at different levels of government.
Capitalizing Knowledge
DOWNLOAD
Author : Henry Etzkowitz
language : en
Publisher: SUNY Press
Release Date : 1998-01-01
Capitalizing Knowledge written by Henry Etzkowitz and has been published by SUNY Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-01-01 with Education categories.
Examines current trends toward increasing links between industry and academia and the resulting commercialization of universities as they seek to capitalize their research.
Translating Cultures
DOWNLOAD
Author : David Katan
language : en
Publisher: Routledge
Release Date : 2014-06-03
Translating Cultures written by David Katan and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-06-03 with Language Arts & Disciplines categories.
As the 21st century gets into stride so does the call for a discipline combining culture and translation. This second edition of Translating Cultures retains its original aim of putting some rigour and coherence into these fashionable words and lays the foundation for such a discipline. This edition has not only been thoroughly revised, but it has also been expanded. In particular, a new chapter has been added which focuses specifically on training translators for translational and intercultural competencies. The core of the book provides a model for teaching culture to translators, interpreters and other mediators. It introduces the reader to current understanding about culture and aims to raise awareness of the fundamental role of culture in constructing, perceiving and translating reality. Culture is perceived throughout as a system for orienting experience, and a basic presupposition is that the organization of experience is not 'reality', but rather a simplified model and a 'distortion' which varies from culture to culture. Each culture acts as a frame within which external signs or 'reality' are interpreted. The approach is interdisciplinary, taking ideas from contemporary translation theory, anthropology, Bateson's logical typing and metamessage theories, Bandler and Grinder's NLP meta-model theory, and Hallidayan functional grammar. Authentic texts and translations are offered to illustrate the various strategies that a cultural mediator can adopt in order to make the different cultural frames he or she is mediating between more explicit.