Own Label

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Private Label Strategy

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Author : Nirmalya Kumar
language : en
Publisher: Harvard Business Press
Release Date : 2007

Private Label Strategy written by Nirmalya Kumar and has been published by Harvard Business Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.

The growth in private labels has huge implications for managers on both sides.

Do It Yourself Your Own Label

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Author :
language : en
Publisher: Reading Rocks
Release Date :

Do It Yourself Your Own Label written by and has been published by Reading Rocks this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.

Be Your Own Brand

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Author : David McNally
language : en
Publisher: Berrett-Koehler Publishers
Release Date : 2002

Be Your Own Brand written by David McNally and has been published by Berrett-Koehler Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2002 with Brand name products categories.

This thin book elaborates on the interesting premise that you can achieve deeper, truer personal relationships by managing your life as if it was a marketing campaign and you were a brand. The idea is shocking on the face of it, since the general stereotype of marketing, advertising and branding is not a parallel for deep truth and conviction. On the contrary. It is hard to think of yourself as a marketing object, akin to a bottle of beer or a box of laundry detergent, even if you are clearly out in the world selling yourself. But the initial shock creates enough interest to compel the reader to keep reading. This lightweight, somewhat meandering book offers one fresh idea: you can assess and adjust your impact on others by seeing yourself as a quantifiable branded entity. Otherwise, it ultimately offers little that is particularly new or deep, but - and this is a worthy caveat - getAbstract.com finds that it does provide an amusing, intriguing new perspective on some fundamental and enduring truths about behavior and self-awareness. And, if it proves to be just one more mechanism for understanding and presenting yourself, careers have depended on less.

Private Labels

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Author : Philip B. Fitzell
language : en
Publisher:
Release Date : 1982

Private Labels written by Philip B. Fitzell and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1982 with Business & Economics categories.

Abstract: Private labeling of products is not new. Manylarge merchandisers such as Sears and A&P, have marketedproducts under their own labels since the 19th century. Inthe past decade, there has been tremendous growth of privatelabels in both the food and drug chains. Private labels arecontinually changing to meet customer demands. They giveconsumers a price break plus value for their money.Generics, an extension of private labels, have created shockwaves throughout the marketplace. A private label magazine,Private Label, and Private Label Manufacturers Associationhave elevated the private label to first-class citizenshipin the marketplace. Developing a "philosophy," organizing aprivate label program, setting up a quality control program,packaging, pricing, and merchandising strategies, and thelegal aspects of the private label are discussed. A listingof private labels by distributor; tabular data gathered instudies done by Selling-Area-Marketing, Inc., (SAMI), fromthe 1st Gallup study on Private Labels 1981, and the brandpreferences of foodservice operators are appended. (emc).

Private Label Selling Manufacturer S Guide

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Author : Dale Blake
language : en
Publisher: Speedy Publishing LLC
Release Date : 2015-05-04

Private Label Selling Manufacturer S Guide written by Dale Blake and has been published by Speedy Publishing LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-04 with Business & Economics categories.

It's not easy to be "an inventor", but there is a market channel that can help you. Private label sales allow you to partner up with one of the major companies in your genre. You do the work, they sell the product as their own, and you benefit from sales volume you probably could never have achieved on your own. There are many factors to consider when deciding whether or not to go down that road, and the choices you make can have a tremendous impact on your ultimate goal of a sustainable system.

Private Label Selling For Beginners

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Author : Dale Blake
language : en
Publisher: Speedy Publishing LLC
Release Date : 2015-05-08

Private Label Selling For Beginners written by Dale Blake and has been published by Speedy Publishing LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-05-08 with Business & Economics categories.

With private label selling, the inventor or manufacturer will contact an established brand seller and have him or her distribute products under their name. In this way, the brand name makes a profit and the inventor get more and more of their product to the market. An alternative approach to the matter is private label sellers approaching manufacturers with the proposition. Starting this business and convincing the manufacturer that you are the right brand to get those better sells is a delicate task that needs elaborate preparations.

Private Label

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Author : Keith Lincoln
language : en
Publisher: Kogan Page Publishers
Release Date : 2009-05-03

Private Label written by Keith Lincoln and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-05-03 with Business & Economics categories.

Private Label is a powerful and compelling book of international scope on both the dangers and the opportunities posed by the rapid growth in recent years of private label or retail brands (those owned, sold and distributed by retailers). Private label growth is outpacing that of manufacturer brands, and the private label industry is now worth an estimated one trillion US dollars. Debunking the myths and looking at all possible scenarios, Private Label encourages brand owners to see the "own brand" problem as a genuine business opportunity that will inspire them to innovate. Moreover, Private Label also suggests ways that retailers can maximize the potential of their own private labels, without damaging their own business. Using research data from a range of global sources, as well as utilizing a comprehensive survey the authors carried out with Saatchi & Saatchi X, Private Label is a gripping and persuasive study of the world of "own brands" and their impact on global markets.

Advances In National Brand And Private Label Marketing

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Author : Francisco J. Martínez-López
language : en
Publisher: Springer Nature
Release Date : 2021-05-16

Advances In National Brand And Private Label Marketing written by Francisco J. Martínez-López and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-16 with Business & Economics categories.

This proceedings volume highlights the latest research presented at the 8th International Conference on Research on National Brand & Private Label Marketing (NB&PL2021). The topics covered include: retailing, private label portfolio and assortment management, marketing of premium store brands, using national brands to exclude (delist) and include, optimal assortment size, consumer store patronage, etc. Several contributions also focus on private label pricing and promotion, especially on the relative pricing of standard and premium private labels, and with regard to the national brands in the assortment.

Private Label Secrets

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Author : Karen Gwartzman
language : en
Publisher:
Release Date : 2017-08-21

Private Label Secrets written by Karen Gwartzman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-21 with categories.

Are you a coach, service provider or a new entrepreneur looking to add revenue to your business? Then keep reading... This may be no surprise to you, but did you know that the number one way to generate income is by adding products to your business? So let us ask you... Do you have a product with your brand name on it? If you don't, YOU NEED ONE!Join Karen and Neil, creators of the Private Label University as they share with you their family's 60-year-old formula to private labeling products from scratch. They have shared a foolproof way to add products to a business or create a business around products. Not only do products help you build a brand, but it is also a fluid way to generate continuous income. Follow along as they walk you through a 5-step process to private labeling products from scratch and launching on Amazon. They have been private labeling products for over 3 decades, and they are sharing the secrets to this proven system. Yes, the same step-by-step process they have been using to private label thousand and thousand of products for chain stores and TOP product entrepreneurs around the world, helping then build HUGE brands and sell like crazy. You will walk away learning:*How to get started private labeling products with your brand, even if you know nothing about products.*How to add products to your business to spread your awesome brand around the globe.*The secret to product selection using our proprietary Unique Signature Formula*The 5 step private label secret that retailers are using to build and sell their brandsAre you ready for the world to recognize your business brand internationally?Get ready to access the most sought after private label product formula - Private Label Secrets.

Improving Marketing Strategies For Private Label Products

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Author : Arslan, Yusuf
language : en
Publisher: IGI Global
Release Date : 2019-09-20

Improving Marketing Strategies For Private Label Products written by Arslan, Yusuf and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-20 with Business & Economics categories.

With changing economic and social environmental conditions and diversified consumer attitudes, national and international competition has increased among retailers. Private label brands have started to follow a dynamic structure in order to adapt themselves to developing environmental conditions. Today, private label products are often mentioned as a mechanism for reaching differentiation in the market and for helping retailers to strengthen consumer loyalty. Improving Marketing Strategies for Private Label Products is a collection of innovative research that examines how some markets are successful and what other markets can do to increase their market share in terms of private label products. It supports in the development of marketing strategies that can help make a private label product more successful. While highlighting topics including e-commerce, national branding, and consumer behavior, this book is ideally designed for marketing professionals, managers, executives, entrepreneurs, business owners, business practitioners, researchers, academicians, and students.