Persuading The Public
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The Dynamics Of Persuasion
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Author : Richard M. Perloff
language : en
Publisher: Lawrence Erlbaum Assoc Incorporated
Release Date : 2008
The Dynamics Of Persuasion written by Richard M. Perloff and has been published by Lawrence Erlbaum Assoc Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Language Arts & Disciplines categories.
Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. The Dynamics of Persuasion presents an up-to-date, comprehensive introduction to persuasive communication and attitude change. Richard Perloff systematically explores the impact of persuasive communications on attitudes toward a host of topics spanning health, politics,and racial prejudice. Written for the upper-undergraduate level, The Dynamics of Persuasion is appropriate for courses in the social sciences, notably communication, speech, journalism, psychology, marketing, and sociology.
The Essentials Of Persuasive Public Speaking
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Author : Sims Wyeth
language : en
Publisher: National Geographic Books
Release Date : 2014-01-07
The Essentials Of Persuasive Public Speaking written by Sims Wyeth and has been published by National Geographic Books this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-01-07 with Reference categories.
A collection of short and insightful pointers on the power, potential, and practice of public speaking. Among the many pieces of expert advice in The Essentials of Persuasive Public Speaking is this nugget: "To capture attention, define a problem that keeps listeners up at night." Wyeth may as well be talking about the book itself—for nothing keeps us up at night like the prospect of giving a speech in the morning. In this portable, brief, and lucid guide to presenting, Wyeth counsels how to calm a thumping heart and reveals techniques on preparation, delivery, and visual aids as he gives you vivid stories and rubber-meets-the-road advice. And he does more than simply ease your dread; he inspires you with historical accounts and incisive observations on the power and purpose of speaking well. From advice on the pitch and pace of your speaking voice to admonishments against squirrel-paw hands and data-crammed PowerPoint slides, Wyeth’s pointers will give you the focus and confidence to stand up straight, lean forward, and tell your story well.
Persuasion In Public Discourse
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Author : Jana Pelclová
language : en
Publisher: John Benjamins Publishing Company
Release Date : 2018-08-08
Persuasion In Public Discourse written by Jana Pelclová and has been published by John Benjamins Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-08-08 with Language Arts & Disciplines categories.
This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
Eleven Steps To Getting What You Want
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Author : Charles U. Larson
language : en
Publisher: Rowman & Littlefield
Release Date : 2019-06-12
Eleven Steps To Getting What You Want written by Charles U. Larson and has been published by Rowman & Littlefield this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-06-12 with Self-Help categories.
Many people are either uneasy or actually afraid of influencing or trying to persuade others on a range of topics. Public speaking remains one of the most feared activities, even for people who do not describe themselves as shy or quiet. This book will help readers overcome either the uneasiness or actual fear of influencing or persuading people to purchase, donate, join, vote, commit or perform a desired action or behavior, or to adopt a desired practice or belief through communicating with them in public. Eleven Steps to Getting What You Want helps the reader overcome fear and uneasiness when it comes to persuading others to alter their behaviors or beliefs by offering scientifically proven communication strategies and tactics with sample “scripts” that can easily be altered for various situations. But more than that, it offers a framework for determining that your tactics are ethical. While most of the strategies will support persuasion and influence in work settings, the principles and behaviors that are most effective can be adapted to personal and familial life as well. Charles Larson lays the groundwork for honing those skills that will assist readers most in achieving their goals.
Persuade And Influence Any Audience
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Author : Yaniv Zaid
language : en
Publisher: Createspace Independent Publishing Platform
Release Date : 2013-11-25
Persuade And Influence Any Audience written by Yaniv Zaid and has been published by Createspace Independent Publishing Platform this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-11-25 with Communication categories.
Persuade And Influence Any Audience by Dr. Yaniv Zaid How to persuade anyone, anywhere, anytime! This is the best book in the world for Public Speaking! Especially for teaching how each one of you, regardless of profession or experience, can improve his / her speaking and persuasive abilities! Appropriate for every audience, every forum and every setting! Everyone can improve!! Not only specially gifted and charismatic persons can become successful public speakers!! Offers many examples, clear rules and simple techniques Covers all the subjects of public speaking! Persuade And Influence Any Audience - teaches, in a light and clear language, how each one of us, regardless of profession or experience in public speaking, can improve his/her speaking and persuasive abilities. The book, which is based on the international and successful "Debate" method, includes numerous examples, clear rules and simple techniques which are suitable for all kinds of speakers, in every forum and framework. The book "Persuade And Influence Any Audience" deals with all the components of the theory of speech and persuasion - writing a speech, matching the speech to the a target audience, sharpening of messages, presentation methods, posture and body language, keeping track of time, and more. Persuade And Influence Any Audience - is suitable for any kind of public speaking, from large events with many participants like in cases of lecturers speaking in front of students or politicians at election rallies, to smaller gatherings like parents congratulating their children, junior commanders instructing their soldiers or office managers directing their staff. Persuade And Influence Any Audience - offers many examples, clear rules and simple techniques appropriate for every audience, every forum and every setting - and demolishes the prevailing stigma claiming that only specially gifted and charismatic persons can become successful public speakers. The book, based on the triumphant international "Debate" method, covers all the subjects composing the theory of public speaking: Writing the speech. Appearance, posture and body language. Introducing presentations. Enhancing interest even during the most uninspired speech. Incorporating humor and personal anecdotes. Adapting to the target audience. Honing the message. Persuasive reasoning Awareness of time and rhythm. And more
Persuasion In Public Discourse
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Author : Jana Pelclová
language : en
Publisher:
Release Date : 2018
Persuasion In Public Discourse written by Jana Pelclová and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018 with Communication in politics categories.
This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.
How To Persuade And Influence People
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Author : Philip Hesketh
language : en
Publisher: John Wiley & Sons
Release Date : 2010-10-12
How To Persuade And Influence People written by Philip Hesketh and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-10-12 with Business & Economics categories.
Wouldn't it be great if you could always get people to see things your way? Now you can. You won't go far in business if you can't bring people round to your way of thinking. Some people find it easy; the rest of us just need a little help. How to Persuade and Influence People reveals some of the most powerful influencing and persuasion techniques known to man. This enhanced second edition contains new tools, new research, new case studies and plenty of practical exercises to help you: Find the perfect way to win people over Become an amazing negotiator Overcome objections Appreciate and understand the other person's standpoint Understand why people buy what they buy Ensure people remember you and what you want Build long-term trust and credibility Philip Hesketh is a full-time international business speaker on the psychology of persuasion. Thousands of people have benefited from his advice. In this book, he maps out countless simple and memorable persuasion techniques that can be applied to a whole range of life's challenges. It's up to you to use them. How to Persuade and Influence People is a completely revised and updated edition of Life's a Game So Fix The Odds.
Persuasion
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Author : William Strong
language : en
Publisher: Kendall/Hunt Publishing Company
Release Date : 1996
Persuasion written by William Strong and has been published by Kendall/Hunt Publishing Company this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Language Arts & Disciplines categories.
How To Persuade People Who Don T Want To Be Persuaded
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Author : Joel Bauer
language : en
Publisher: John Wiley & Sons
Release Date : 2011-02-23
How To Persuade People Who Don T Want To Be Persuaded written by Joel Bauer and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-23 with Business & Economics categories.
The art of persuasion as taught by one of the world's most sought-after speakers and pitchmen In this daring book, Joel Bauer teaches you how to persuade by making your messages entertaining. Learn the secrets behind "The Fright Challenge," "The Transformation Mechanism," and other persuasion tactics used by pitchmen, carneys, and conjurors to convince people to their way of thinking. Along with coauthor Mark Levy, Bauer has taken these ethical, entertainment-based techniques, and has made them practical for everyday use-capable of influencing one person or a thousand, in business and in life. Joel Bauer (Los Angeles, CA) is an expert in performance-based live marketing who The Wall Street Journal online referred to as "undoubtedly the chairman of the board" of corporate tradeshow rain-making. Mark Levy (Chester, NJ) has written for the New York Times, has authored or coauthored three books, and is the founder of Levy Innovation, a consulting firm that makes individuals and companies memorable.
Win Every Argument
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Author : Mehdi Hasan
language : en
Publisher: Pan Macmillan
Release Date : 2023-02-28
Win Every Argument written by Mehdi Hasan and has been published by Pan Macmillan this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-28 with Business & Economics categories.
The New York Times bestseller, Win Every Argument is the ultimate practical guide to debate, persuasion and public speaking, by award-winning author, journalist, and interviewer Mehdi Hasan. 'A masterclass from one of the most formidable debaters and interviewers of our time' – Riz Ahmed Arguments are everywhere – and especially given the fierce debates we’re all embroiled in today, everyone wants to win. Strong arguments, made in good faith, also have intrinsic value as they help us solve problems, uncover new ideas . . . and can also simply be fun. In this riveting guide to the art of argument, British-American journalist Mehdi Hasan reveals for the first time how to communicate with confidence, rise above the tit for tats on social media, and triumph in a successful and productive debate. Whether you're making a presentation at work, conducting interviews, or debating current political issues with a friend, Hasan will teach you how to sharpen your speaking skills to make the winning case. 'Indispensable' – Naomi Klein, author of No Logo and The Shock Doctrine