Pr Faces
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The New Pr
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Author : Phil Hall
language : en
Publisher: Larstan Publishing
Release Date : 2007
The New Pr written by Phil Hall and has been published by Larstan Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007 with Business & Economics categories.
Everyone's heard of public relations, but what exactly is it? Even among PR professionals, there's no real consensus. New technologies, new media, and new corporate thinking have caused even more confusion. The New PR: An Insider's Guide to Changing the Face of Public Relations explores the changing face of public relations, with its dramatic shift away from the hoary concept of media relations into sophisticated marketing strategies. Phil Hall draws on his experience as the head of one of New York's savviest PR agencies to offer a no-holds-barred examination of what works, what doesn't, and why -- with the goal of helping readers secure high-impact results. Dispensing with the myth of traditional media, Hall shows why virtual and experiential marketing are today's most effective messengers. Refreshingly free of dull theory and convoluted language, this entertaining, eminently useful handbook shows readers how PR really works and how to get the most bang for their PR buck.
Painting Faces
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Author : Frances F. Friedman
language : en
Publisher: Xlibris Corporation
Release Date : 2016-02-17
Painting Faces written by Frances F. Friedman and has been published by Xlibris Corporation this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-02-17 with Business & Economics categories.
While many women working in offices were making coffee, Frances Friedman was making history. In the notoriously sexist age now being brought to life in the hit TV series, Mad Men, Fran became the first woman president of a top ten international PR firm, the GCI Group, a subsidiary of Grey Advertising. Painting Faces: The Art of Public Relations is a fascinating collection of case histories. Its also an insiders candid picture of the first woman to occupy the corner office in a major, dynamic agency ... a woman who had it all fifty years before anyone thought it possible. “ You finally got smart, you hired a woman, said Leona Helmsley to PR genius Howard Rubenstein, shown here as he oversaw a meeting of the key women in his life. Photo: Howard Rubenstein (rear), Leona Helmsley, Fran Friedman
Introducing Public Relations
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Author : Keith Butterick
language : en
Publisher: SAGE
Release Date : 2011-02-03
Introducing Public Relations written by Keith Butterick and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-02-03 with Business & Economics categories.
Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and ′day in the life′ examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals Helps easy revision with exercises, summaries and checklist. Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.
Dark Art
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Author : Tim Burt
language : en
Publisher:
Release Date : 2012
Dark Art written by Tim Burt and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012 with Mass media categories.
The definitive book on a fascinating industry: find out how PR works and what the future holds for the 'dark art' of spin
Pr S Changing Face
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Author : Art Kleiner
language : en
Publisher:
Release Date : 1990
Pr S Changing Face written by Art Kleiner and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1990 with categories.
Public Relations Cases
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Author : Danny Moss
language : en
Publisher: Taylor & Francis
Release Date : 2022-11-11
Public Relations Cases written by Danny Moss and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-11-11 with Business & Economics categories.
This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations. This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical model CDAO (Context, Decisions, Actions and Outcomes) to successfully identify the key points of comparison between cases to uncover how and why particular events occur and, critically, identifies what key factors and actions we can learn from in future decision-making. Featuring updated cases from across industries and around the world, including South East Asia, Latin America, the UK and the US, this book is an invaluable resource for researchers, postgraduate and executive education students studying public relations, corporate communication and public affairs.
The Public Relations Of Everything
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Author : Robert E. Brown
language : en
Publisher: Routledge
Release Date : 2014-10-30
The Public Relations Of Everything written by Robert E. Brown and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-10-30 with Business & Economics categories.
The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between organizations. Rather, it has become an activity engaged in by everyone, and for the most basic human reasons: as an act of self-creation, self-expression, and self-protection. The book challenges both popular dismissals and ill-informed repudiations of public relations, as well as academic and classroom misconceptions. In the age of digitization and social media, everyone with a smart phone, Twitter and Facebook accounts, and the will and skill to use them, is in the media. The PR of everything – the ubiquitousness of public relations – takes a perspective that is less concerned with ideas of communication and information than with experience and drama, a way of looking at public relations inside out, upside down and from a micro rather than a macro level. Based on a combination of the research of PR practice and critical-thinking analysis of theory, and founded in the author’s extensive corporate experience, this book will be invaluable reading for scholars and practitioners alike in Public Relations, Communications and Social Media.
Effective Media Relations
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Author : Michael Bland
language : en
Publisher: Kogan Page Publishers
Release Date : 2005
Effective Media Relations written by Michael Bland and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with Business & Economics categories.
Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.
Descriptive Mineralogy
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Author : Thomas Egleston
language : en
Publisher:
Release Date : 1878
Descriptive Mineralogy written by Thomas Egleston and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1878 with Mineralogy categories.
The Global Foundations Of Public Relations
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Author : Robert E. Brown
language : en
Publisher: Routledge
Release Date : 2021-09-27
The Global Foundations Of Public Relations written by Robert E. Brown and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-09-27 with Business & Economics categories.
The Global Foundations of Public Relations: Humanism, China and the West explores the growing humanistic turn in public relations processes and proposes that this has compelling parallels in the roots of Chinese philosophies. As the leader of growth and power across the Pacific Rim, public relations in China is not developing in isolation from the West, but via mutual accommodations and culturally complex interactions. By collecting cases and reflections on PR practices from both Chinese and Western scholars, the chapters propose that Chinese philosophies are playing a role in the development of modern Chinese PR practices, and – focusing less on the obvious differences and contracts – seek to highlight their spiritual, philosophical and political confluences. The conclusions drawn enhance and advance our understanding of public relations globally. This innovative work is of interest to educators and researchers in the fields of public relations, strategic communications, and public diplomacy.