Psicolog A Y Marketing

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Customer Engagement Marketing

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Author : Robert W. Palmatier
language : en
Publisher: Springer
Release Date : 2017-08-29

Customer Engagement Marketing written by Robert W. Palmatier and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-08-29 with Business & Economics categories.

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.

Handbook Of Consumer Psychology

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Author : Curtis P. Haugtvedt
language : en
Publisher: Psychology Press
Release Date : 2018-12-07

Handbook Of Consumer Psychology written by Curtis P. Haugtvedt and has been published by Psychology Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-12-07 with Psychology categories.

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

Psychological Foundations Of Marketing

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Author :
language : en
Publisher: Routledge
Release Date : 2012-11-12

Psychological Foundations Of Marketing written by and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-11-12 with Business & Economics categories.

A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research, and highlights the applied aspects of psychological research in the marketplace. This book presents an introduction to both areas, and provides a survey of the various contributions that psychology has made to the field of marketing. Each chapter considers a key topic within psychology, outlines the main theories, and presents various practical applications of the research. Topics covered include: Motivation: The human needs at the root of many consumer behaviors and marketing decisions. Perception: The nature of perceptual selection, attention and organization and how these perceptual processes relate to the evolving marketing landscape. Decision making: How and under what circumstances it is possible to predict consumer choices, attitudes and persuasion? Personality and lifestyle: How insight into consumer personality can be used to formulate marketing plans. Social behavior: The powerful role of social influence on consumption. This book will be of great interest to a diverse audience of academics, students and professionals, and will be essential reading for courses in marketing, psychology, consumer behavior and advertising.

Augmented Customer Strategy

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Author : Gilles N'Goala
language : en
Publisher: John Wiley & Sons
Release Date : 2019-07-30

Augmented Customer Strategy written by Gilles N'Goala and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-07-30 with Business & Economics categories.

Digital transformation is shaping a new landscape for businesses and their customers. For marketing professionals, advancing technology (artificial intelligence, robots, chatbots, etc.) and the explosion of personal data available present great opportunities to offer customers experiences that are ever richer, more fluid and more connected. For customers, this ecosystem is synonymous with new roles. They are more autonomous and have power alongside the company: they influence, innovate, punish and more. These developments push companies to implement new customer strategies. It is in this context, marked by pitfalls and paradoxes, that the authors of this book reflect on the customer relationship, what it has become and what it will be tomorrow. The book provides practitioners, teacher-researchers and Master's students with a state of the art and a prospective vision of customer relations in a digital world. It is aimed at those who want to gain an up-to-date understanding of the field and find all the keys needed to project themselves into the future.

Nordic Consumer Culture

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Author : Søren Askegaard
language : en
Publisher: Springer
Release Date : 2019-03-01

Nordic Consumer Culture written by Søren Askegaard and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-01 with Business & Economics categories.

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer behaviour is impacted by the region’s unique context. Important elements of Nordic culture are explored, such as its underlying element of mythology and the concept of ‘hygge,’ an object of global consumption. Those studying consumer behaviour, branding, and marketing more generally, will find this book a fascinating contribution to research.

Strategic Selling Psicologia E Comunicazione Per La Vendita Consulenziale E Le Negoziazioni Complesse

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Author : Daniele Trevisani
language : it
Publisher: FrancoAngeli
Release Date : 2011-05-19T00:00:00+02:00

Strategic Selling Psicologia E Comunicazione Per La Vendita Consulenziale E Le Negoziazioni Complesse written by Daniele Trevisani and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-05-19T00:00:00+02:00 with Business & Economics categories.

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Inside The Mind Of The Entrepreneur

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Author : Ana Tur Porcar
language : en
Publisher: Springer
Release Date : 2017-09-15

Inside The Mind Of The Entrepreneur written by Ana Tur Porcar and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2017-09-15 with Business & Economics categories.

This book connects entrepreneurship and psychology research by focusing on the personality dimensions of entrepreneurs, entrepreneurial cognition, entrepreneurial leadership, and gender behavior. It features state of the art interdisciplinary research offering a unified perspective on entrepreneurial psychology. Individual chapters address advances related to entrepreneurial intentions, complexity management, personality psychology, intrapreneurial behavior, entrepreneurial communities and demographic changes, among others. Laboratory experiments that study entrepreneurial behavior round out the coverage.

Marketing Social

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Author : Luis Alfonso Pérez Romero
language : es
Publisher: Pearson Educación
Release Date : 2004

Marketing Social written by Luis Alfonso Pérez Romero and has been published by Pearson Educación this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Developmental psychology categories.

The Weirdest People In The World

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Author : Joseph Henrich
language : en
Publisher: Penguin UK
Release Date : 2020-09-10

The Weirdest People In The World written by Joseph Henrich and has been published by Penguin UK this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-09-10 with Psychology categories.

'A landmark in social thought. Henrich may go down as the most influential social scientist of the first half of the twenty-first century' MATTHEW SYED Do you identify yourself by your profession or achievements, rather than your family network? Do you cultivate your unique attributes and goals? If so, perhaps you are WEIRD: raised in a society that is Western, Educated, Industrialized, Rich and Democratic. Unlike most who have ever lived, WEIRD people are highly individualistic, nonconformist, analytical and control-oriented. How did WEIRD populations become so psychologically peculiar? What part did these differences play in our history, and what do they mean for our collective identity? Joseph Henrich, who developed the game-changing concept of WEIRD, uses leading-edge research in anthropology, psychology, economics and evolutionary biology to explore how changing family structures, marriage practices and religious beliefs in the Middle Ages shaped the Western mind, laying the foundations for the world we know today. Brilliant, provocative, engaging and surprising, this landmark study will revolutionize your understanding of who - and how - we are now. 'Phenomenal ... The only theory I am aware of that attempts to explain broad patterns of human psychology on a global scale' Washington Post 'You will never look again in the same way at your own seemingly universal values' Uta Frith, Professor of Cognitive Development, University College London

Socialing Un Nuovo Equilibrio Tra Consumatori Imprese E Mercati

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Author : Andrea Farinet
language : it
Publisher: FrancoAngeli
Release Date : 2015-08-27T00:00:00+02:00

Socialing Un Nuovo Equilibrio Tra Consumatori Imprese E Mercati written by Andrea Farinet and has been published by FrancoAngeli this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-08-27T00:00:00+02:00 with Business & Economics categories.

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