Sell S World S Press
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Selling The American Way
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Author : Laura A. Belmonte
language : en
Publisher: University of Pennsylvania Press
Release Date : 2013-03-01
Selling The American Way written by Laura A. Belmonte and has been published by University of Pennsylvania Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2013-03-01 with History categories.
In 1955, the United States Information Agency published a lavishly illustrated booklet called My America. Assembled ostensibly to document "the basic elements of a free dynamic society," the booklet emphasized cultural diversity, political freedom, and social mobility and made no mention of McCarthyism or the Cold War. Though hyperbolic, My America was, as Laura A. Belmonte shows, merely one of hundreds of pamphlets from this era written and distributed in an organized attempt to forge a collective defense of the "American way of life." Selling the American Way examines the context, content, and reception of U.S. propaganda during the early Cold War. Determined to protect democratic capitalism and undercut communism, U.S. information experts defined the national interest not only in geopolitical, economic, and military terms. Through radio shows, films, and publications, they also propagated a carefully constructed cultural narrative of freedom, progress, and abundance as a means of protecting national security. Not simply a one-way look at propaganda as it is produced, the book is a subtle investigation of how U.S. propaganda was received abroad and at home and how criticism of it by Congress and successive presidential administrations contributed to its modification.
Computerworld
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Author :
language : en
Publisher:
Release Date : 1998-08-17
Computerworld written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998-08-17 with categories.
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
The World For Sale
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Author : Javier Blas
language : en
Publisher: Oxford University Press
Release Date : 2021-02-01
The World For Sale written by Javier Blas and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-02-01 with Business & Economics categories.
The modern world is built on commodities - from the oil that fuels our cars to the metals that power our smartphones. We rarely stop to consider where they have come from. But we should. In The World for Sale, two leading journalists lift the lid on one of the least scrutinised corners of the world economy: the workings of the billionaire commodity traders who buy, hoard and sell the earth's resources. It is the story of how a handful of swashbuckling businessmen became indispensable cogs in global markets: enabling an enormous expansion in international trade, and connecting resource-rich countries - no matter how corrupt or war-torn - with the world's financial centres. And it is the story of how some traders acquired untold political power, right under the noses of western regulators and politicians - helping Saddam Hussein to sell his oil, fuelling the Libyan rebel army during the Arab Spring, and funnelling cash to Vladimir Putin's Kremlin in spite of western sanctions. The result is an eye-opening tour through the wildest frontiers of the global economy, as well as a revelatory guide to how capitalism really works.
Digital Renaissance
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Author : Joel Waldfogel
language : en
Publisher: Princeton University Press
Release Date : 2020-12-08
Digital Renaissance written by Joel Waldfogel and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-12-08 with Business & Economics categories.
How digital technology is upending the traditional creative industries—and why that’s a good thing The digital revolution poses a mortal threat to the major creative industries—music, publishing, television, and the movies. Cheap, easy self-producing is eroding the position of the gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some commentators claim? Far from it. In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture—a digital renaissance. Analyzing decades of production and sales data, as well as bestseller and best-of lists, Waldfogel finds that the new digital model is just as powerful at generating high-quality, successful work as the old industry model, and in many cases more so.
Digital Media Worlds
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Author : Giuditta De Prato
language : en
Publisher: Springer
Release Date : 2014-05-13
Digital Media Worlds written by Giuditta De Prato and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-13 with Performing Arts categories.
Digital Media Worlds tracks the evolution of the media sector on its way toward a digital world. It focuses on core economic and management issues (cost structures, value network chain, business models) in industries such as book publishing, broadcasting, film, music, newspaper and video game.
Meta Selling
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Author : Dr. Gary S. Goodman
language : en
Publisher: Gildan Media LLC aka G&D Media
Release Date : 2018-11-01
Meta Selling written by Dr. Gary S. Goodman and has been published by Gildan Media LLC aka G&D Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-11-01 with Business & Economics categories.
Everybody wants to be a super salesperson, to be incredibly persuasive in their business and personal life. But nobody wants to seem like the sales stereotype: a scammer, carnival barker, or pest. In this breakthrough book, best-selling author Dr. Gary S. Goodman shows you how to do the impossible, to sell without selling the conventional, rejection-filled way. You’ll Learn: The secret to partnering with people to unleash their desire to buy His brilliant meta-messaging technique to insure better results. To conquer human screening and voicemail to reach top CEOs and other influencers. Why dressing for success isn’t what you think. To tap your instincts about the best time to sell, and especially, when to wait. The secret to selling to hesitant clients that have had bad prior experiences, by gently eliciting their happier moments. Meta Selling is truly a new and better way to persuade and to prosper, one that will empower you to capably control conversations while earning customers for life. Dr. Gary S. Goodman is the best-selling author of more than 25 books and audiobooks and an internationally renowned keynote speaker Fortune 1000 consultant. His other titles include: Selling Skills for the Nonsalesperson, Reach Out & Sell Someone, Selling is So Easy, It’s Hard, Inch by Inch, Stinkin’ Thinkin’, and Stiff Them! ll
All The News That S Fit To Sell
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Author : James Hamilton
language : en
Publisher: Princeton University Press
Release Date : 2006-04-02
All The News That S Fit To Sell written by James Hamilton and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2006-04-02 with Business & Economics categories.
'All the News That's Fit to Sell' shows how market forces drive the news. Whether a story appears in print, television or the Internet depends on who is interested, its value to advertisers, the costs of assembling the details and the products offered by competitors.
Real World Selling The Art Of The Selling Conversation
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Author : James Hayden
language : en
Publisher: Hayden Marketing, LLC
Release Date : 2023-07-28
Real World Selling The Art Of The Selling Conversation written by James Hayden and has been published by Hayden Marketing, LLC this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-07-28 with Business & Economics categories.
Adapt or die -as my first boss said. Your world is getting rocked. Why would anyone want to read another book touting successful selling techniques and how to sell more? Hasn’t just about everything that could be written about selling success been written? Or so it would seem, from the volume of available material on bookshelves that suggest how to sell yourself to others, or how to understand a prospect(s)’s reason for buying or determining the decision makers. And it hardly ends here. Every imaginable sales situation has been diagnosed and dissected countless times and numerous approaches to solutions applied. Yet are you any further ahead in your career as a salesperson? How is your close ratio? Are you earning more business or losing more business? Are you and your sales team wasting time trying to follow up on sales that just don’t close? How accurate is your sales pipeline? So, what IS new here? And what would entice someone to purchase another “business success” book? The world has changed since we published the first edition of this book in 2013. There are several updates and specifically, two new chapters: channel management and technology and the sales professional. McKinsey predicts 45% of all marketing and sales jobs will be replaced by AI. If you are not staying ahead of technology and following a sales process, you will end up like the buggy whip salesperson in the 1950s. Or like Mr. Brown the bookseller… in a bustling city, there was a street lined with small shops selling all kinds of goods. One of these shops was a small bookstore owned by an old man named Mr. Brown. Mr. Brown had been running his bookstore for over 40 years and had seen many changes in the city. Channel Management: Forrester reports that 75% of all technology sales revenue is through partners. What is prepared is a definitive guide for recruiting and selecting partners, how to onboard the partners, and continual, ongoing optimization of the partners. Technology, whew! My advisory/consulting clients suggested that a section was necessary on technology and today’s business development professional. My intention was to research and provide information on the impact of CRM and other sales technology support. During the past two years, I have been utilizing marketing intelligence, campaign management, and other sales-tracking CRM software. All these tools have improved sales processes and efficiency. Then, I discovered AI and how it’s impacted our work today and likely will impact how you approach business. Hang onto your hats, it’s going to be a fun ride. The changes and velocity of change are incredible.
Media And The Make Believe Worlds Of Children
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Author : Maya Gotz
language : en
Publisher: Routledge
Release Date : 2014-04-04
Media And The Make Believe Worlds Of Children written by Maya Gotz and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-04-04 with Language Arts & Disciplines categories.
Media and the Make-Believe Worlds of Children offers new insights into children's descriptions of their invented or "make-believe" worlds, and the role that the children's experience with media plays in creating these worlds. Based on the results of a cross-cultural study conducted in the United States, Germany, Israel, and South Korea, it offers an innovative look at media's role on children's creative lives. This distinctive volume: *outlines the central debates and research findings in the area of children, fantasy worlds, and the media; *provides a descriptive account of children's make-believe worlds and their wishes for actions they would like to take in these worlds; *highlights the centrality of media in children's make believe worlds; *emphasizes the multiple creative ways in which children use media as resources in their environment to express their own inner worlds; and *suggests the various ways in which the tension between traditional gender portrayals that continue to dominate media texts and children's wishes to act are presented in their fantasies. The work also demonstrates the value of research in unveiling the complicated ways in which media are woven into the fabric of children's everyday lives, examining the creative and sophisticated uses they make of their contents, and highlighting the responsibility that producers of media texts for children have in offering young viewers a wide array of role models and narratives to use in their fantasies. The downloadable resources provide full-color images of the artwork produced during the study. This book will appeal to scholars and graduate students in children and media, early childhood education, and developmental psychology. It can be used in graduate level courses in these areas.
Mass Exodus
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Author : Stephen Bullivant
language : en
Publisher: Oxford University Press, USA
Release Date : 2019
Mass Exodus written by Stephen Bullivant and has been published by Oxford University Press, USA this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Ex-church members categories.
In 1962, Pope John XXIII opened the Second Vatican Council with the prophecy that 'a new day is dawning on the Church, bathing her in radiant splendour'. Desiring 'to impart an ever increasing vigour to the Christian life of the faithful', the Council Fathers devoted particular attention to the laity, and set in motion a series of sweeping reforms. The most significant of these centred on refashioning the Church's liturgy--'the source and summit of the Christian life'--in order to make 'it pastorally efficacious to the fullest degree'. Over fifty years on, however, the statistics speak for themselves. In America, only 15% of cradle Catholics say that they attend Mass on a weekly basis; meanwhile, 35% no longer even tick the 'Catholic box' on surveys. In Britain, the signs are direr still. Of those raised Catholic, just 13% still attend Mass weekly, and 37% say they have 'no religion'. But is this all the fault of Vatican II, and its runaway reforms? Or are wider social, cultural, and moral forces primarily to blame? Catholicism is not the only Christian group to have suffered serious declines since the 1960s. If anything Catholics exhibit higher church attendance, and better retention, than most Protestant churches do. If Vatican II is not the cause of Catholicism's crisis, might it instead be the secret to its comparative success? Mass Exodus is the first serious historical and sociological study of Catholic lapsation and disaffiliation. Drawing on a wide range of theological, historical, and sociological sources, Stephen Bullivant offers a comparative study of secularization across two famously contrasting religious cultures: Britain and the USA.