Storytelling La Fabbrica Delle Storie
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Storytelling
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Author : Christian Salmon
language : it
Publisher: Fazi Editore
Release Date : 2014-07-16T00:00:00+02:00
Storytelling written by Christian Salmon and has been published by Fazi Editore this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-16T00:00:00+02:00 with Literary Criticism categories.
L’arte di raccontare storie è nata quasi in contemporanea con la comparsa dell’uomo sulla terra e ha costituito un importante strumento di condivisione dei valori sociali. Ma a partire dagli anni Novanta del Novecento, negli usa come in Europa, questa capacità narrativa è stata trasformata dai meccanismi dell’industria dei media e dal capitalismo globalizzato nel concetto di storytelling: una potentissima arma di persuasione nelle mani dei guru del marketing, del management, della comunicazione politica per plasmare le opinioni dei consumatori e dei cittadini. Dietro le più importanti campagne pubblicitarie – ancor più dietro quelle elettorali vincenti (da Bush a Sarkozy) – si celano proprio le sofisticate tecniche dello storytelling management o del digital storytelling. Questo è l’incredibile inganno ai danni dell’immaginario collettivo svelato da Christian Salmon nel libro, frutto di una lunga inchiesta dedicata alle numerose applicazioni del fenomeno: il marketing conta più sulla storia dei brand che sulla loro immagine, i manager si servono di aneddoti per motivare i propri dipendenti, i soldati in Iraq si allenano su videogiochi progettati da Hollywood, gli spin doctor descrivono la vita politica dei loro clienti come in un racconto. L’autore ci mostra gli ingranaggi della grande “macchina narrante” che ha rimpiazzato il ragionamento razionale, ben più pervasiva dell’iconografia orwelliana della società totalitaria. Ma questo nuovo ordine narrativo non è un semplice linguaggio mediatico: il soggetto che vuole influenzare è un individuo immerso in un universo fittizio che ne filtra le percezioni, ne stimola le sensazioni, ne inquadra i comportamenti e le idee. «Christian Salmon è sicuramente uno dei più lucidi e coraggiosi intellettuali francesi attuali». Antonio Tabucchi, «l’Unità» «Un breve saggio rigoroso, arduo, ma che aiuterà a decifrare il fenomeno affascinante dello storytelling». «Le Nouvel Observateur» «Il libro di Christian Salmon aprirà un mondo a chi si interessa alle forme narrative e ai loro nuovi usi sociali». «Libération» «Storytelling decodifica la tecnica narrativa che ha invaso l’universo della comunicazione politica». «l’Humanité»
Storytelling D Impresa
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Author : Andrea Fontana
language : it
Publisher: HOEPLI EDITORE
Release Date : 2016-04-13T00:00:00+02:00
Storytelling D Impresa written by Andrea Fontana and has been published by HOEPLI EDITORE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2016-04-13T00:00:00+02:00 with Business & Economics categories.
Viviamo in un tempo dove si compete narrativamente. Si racconta per posizionare un prodotto, per dare significato commerciale a una marca, per ottimizzare un’identità digitale, per coinvolgere su un progetto. Si racconta per collocare in un mercato elettorale un politico, per orientare un’economia, per fare un attacco militare. Sopravvive meglio chi riesce a far fronte alle cosiddette story-wars e a convivere con le arene narrative dei nostri mercati e dei nostri scenari mediatici. Battaglie narrative dove lo scontro non è più soltanto sulla qualità, la velocità, la relazione, i social media, il web 2.0, ma anche e soprattutto sulla narrazione che si fa del proprio mondo: di marca, prodotto, vita. Ma cosa vuol dire raccontare in questi termini? Questo testo è pensato per rispondere ed essere così una guida completa allo Storytelling d’impresa. Il volume spiega in dettaglio le tecniche, i processi e gli strumenti dello Storytelling individuale e organizzativo, in particolare quest’ultimo, il Corporate Storytelling, indispensabile per raccontarsi sui mercati saturi come quelli aziendali. L’opera è organizzata in grandi parti propedeutiche allo Storytelling d’impresa: il perché, il cosa, il dove e il come, ed è completata da molti casi nazionali e internazionali, e numerose interviste a donne e uomini che ricoprono varie responsabilità organizzative. Perché le storie vanno cercate, inseguite, trovate e infine raccontate.
God Is To Be Found In All Things
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Author : La Civiltà Cattolica
language : en
Publisher: ucanews
Release Date : 2022-03-17
God Is To Be Found In All Things written by La Civiltà Cattolica and has been published by ucanews this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-03-17 with Religion categories.
A collection of 10 articles from the January 2021 edition of La Civiltà Cattolica, the highly respected and oldest Catholic journal published from Rome. 2021 is a year of great expectations of big pharma and politicians delivering on speedy vaccination and promises of their efficacy. As well, politicians are also expected to lead us out of economic recession. One of the first leaders to offer us a vision for a new economic future is Pope Francis. In The Economy of Francesco and Young People Gaël Giraud discusses the pope’s call to young economists to meet and reflect on how to create “an economy that gives life and does not kill, includes and does not exclude, humanizes and does not dehumanize, takes care of creation and does not plunder it.” Cho Hyun-Chul’s Economics of Covid-19 explains how a move towards localized economies and a reasonable level of self-sufficiency is possible in light of Pope Francis’ encyclical Laudato si’ Juan Carlos Scannone and the Theology of the Peopleby Paul Gilbert offers an analysis of Scannone’s philosophy and theology and a definition of ‘the people’ And 55 years after Dignitatis Humanae Felix Körner writes about Religious Freedom: Facing New Challenges.
Multiple Populisms
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Author : Paul Blokker
language : en
Publisher: Routledge
Release Date : 2019-09-17
Multiple Populisms written by Paul Blokker and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-09-17 with Political Science categories.
This book provides a comprehensive interpretation of the multiple manifestations of populism using Italy, the only country amongst consolidated constitutional democracies in which populist political forces have been in government on various occasions since the early 1990s, as the starting point and benchmark. Populism is a complex, multi-faceted political phenomenon which redefines many of the essential characteristics of democracy; participation, representation, and political conflict. This book considers contemporary versions of populism that pose a real challenge to representative and constitutional democracy. Contributors provide an integrative interpretation of populism and analyse its principal historical, social and politico-legal variables to provide a multi-dimensional reflection on the concept of populism, comprehensive analysis of the populist phenomenon and a theoretical and comparative perspective on the diverse political experiences of populism. Based on conceptual and interdisciplinary reflections from expert authors, this book will be of great interest to scholars and post-graduate students of cultural studies, European studies, political sociology, political science, comparative politics, political philosophy, and political theory with an interest in a comparative and interdisciplinary theory of populism and its manifestations.
Digital Approaches To Inclusion And Participation In Cultural Heritage
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Author : Danilo Giglitto
language : en
Publisher: Taylor & Francis
Release Date : 2023-02-24
Digital Approaches To Inclusion And Participation In Cultural Heritage written by Danilo Giglitto and has been published by Taylor & Francis this book supported file pdf, txt, epub, kindle and other format this book has been release on 2023-02-24 with Art categories.
This edited book brings together best examples and practices of digital and interactive approaches and platforms from a number of projects based in European countries to foster social inclusion and participation in heritage and culture. It engages with ongoing debates on the role of culture and heritage in contemporary society relating to inclusion and exclusion, openness, access, and bottom-up participation. The contributions address key themes such as the engagement of marginalised communities, the opening of debates and new interpretations around socially and historically contested heritages, and the way in which digital technologies may foster more inclusive cultural heritage practices. They will also showcase examples of work that can inspire reflection, further research, and also practice for readers such as practice-focused researchers in both HCI and design. Indeed, as well as consolidating the achievements of researchers, the contributions also represent concrete approaches to digital heritage innovation for social inclusion purposes. The book’s primary audience is academics, researchers, and students in the fields of cultural heritage, digital heritage, human-computer interaction, digital humanities, and digital media, as well as practitioners in the cultural sector.
Advances In Design And Digital Communication Ii
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Author : Nuno Martins
language : en
Publisher: Springer Nature
Release Date : 2021-10-21
Advances In Design And Digital Communication Ii written by Nuno Martins and has been published by Springer Nature this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-10-21 with Architecture categories.
This book reports on research findings and practical lessons featuring advances in the areas of digital and interaction design, graphic design and branding, design education, society and communication in design practice, and related ones. Gathering the proceedings of the 5th International Conference on Digital Design and Communication, Digicom 2021, held on November 4–6, 2021, in Barcelos, Portugal, and continuing the tradition of the previous book, it describes new design strategies and solutions to foster digital communication within and between the society, institutions and brands. By highlighting innovative ideas and reporting on multidisciplinary projects, it offers a source of inspiration for designers of all kinds, including graphic and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and brand and corporate communication managers alike.
Corporate Heritage Marketing
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Author : Angelo Riviezzo
language : en
Publisher: Routledge
Release Date : 2021-05-30
Corporate Heritage Marketing written by Angelo Riviezzo and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2021-05-30 with Business & Economics categories.
Corporate Heritage Marketing introduces the reader to the design and implementation of a heritage marketing strategy. It aims to propose a new and integrated reading of this marketing strategy, both from a theoretical and a managerial perspective. This book sets out to answer key questions, such as: how is it possible to engage all the company's stakeholders by exploiting corporate heritage? It also aims to discuss the basic principles for achieving a successful marriage between marketing and heritage. By highlighting the results of a research focused on 20 Italian companies, the book proposes a model for the development and implementation of a heritage marketing strategy. The nature of this book, being both theoretical and empirical, can contribute to increasing the curiosity and interest towards heritage marketing of both academics and practitioners.
Educational Stages And Interactive Learning From Kindergarten To Workplace Training
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Author : Jia, Jiyou
language : en
Publisher: IGI Global
Release Date : 2012-02-29
Educational Stages And Interactive Learning From Kindergarten To Workplace Training written by Jia, Jiyou and has been published by IGI Global this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-02-29 with Education categories.
The adoption of ICT for personal and business use has encouraged the growth of interactive learning as well as its application in a number of education and training scenarios. Designing effective syllabi for interactive learning projects helps to ensure that desired leaning outcomes are achieved without incurring a significant loss of time or money. Educational Stages and Interactive Learning: From Kindergarten to Workplace Training provides a record of current research and practical applications in interactive learning. This book reviews all aspects of interactive learning, investigates the history, status, and future trends of interactive learning, introduces emerging technologies for interactive learning, and analyzes interactive learning cases in various educational stages and learning situations. Readers interested in the technologies and pedagogical applications of interactive learning will find this book a comprehensive reference for the understanding of notions, theories, techniques, and methods related to the research and development of interactive learning.
Handbook Of Digital Public History
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Author : Serge Noiret
language : en
Publisher: Walter de Gruyter GmbH & Co KG
Release Date : 2022-04-04
Handbook Of Digital Public History written by Serge Noiret and has been published by Walter de Gruyter GmbH & Co KG this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022-04-04 with History categories.
This handbook provides a systematic overview of the present state of international research in digital public history. Individual studies by internationally renowned public historians, digital humanists, and digital historians elucidate central issues in the field and present a critical account of the major public history accomplishments, research activities, and practices with the public and of their digital context. The handbook applies an international and comparative approach, looks at the historical development of the field, focuses on technical background and the use of specific digital media and tools. Furthermore, the handbook analyzes connections with local communities and different publics worldwide when engaging in digital activities with the past, indicating directions for future research, and teaching activities.
Lo Slancio Etica E Design Delle Esperienze Di Storytelling
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Author : Damiano Fina
language : it
Publisher: Lulu.com
Release Date : 2015-06-21
Lo Slancio Etica E Design Delle Esperienze Di Storytelling written by Damiano Fina and has been published by Lulu.com this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-06-21 with Philosophy categories.
Raccontare storie è un'affezione universale della nostra natura, si sviluppa spontaneamente nell'infanzia e ci accompagna nel corso di tutta la vita. L'immaginazione è uno slancio della natura umana verso mondi oltre la nostra esperienza quotidiana. La parola storytelling è frequentemente utilizzata anche in ambito economico per identificare un particolare settore del marketing attento non solo all'utilizzo delle narrazioni, ma anche alle dinamiche che lo rendono uno strumento particolarmente efficace per la costruzione strategica di esperienze di consumo. Il saggio rileva come le storie possano ora contribuire a un crogiolarsi in pratiche e comportamenti reiterati, ora mettere in discussione gli equilibri del mondo così com'è e della quotidianità, alterando ciò che si dava per scontato. Gli studi di John Dewey, Wolfgang Iser, Denis Dutton, Brian Boyd sono stati applicati al transmedia storytelling, in particolare nell'analisi della serie TV Supernatural, e all'organizzazione delle mostre d'arte temporanee.