Strat Gies D Internationalisation
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Strategies D Internationalisation Des Entreprises
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Author : Jean Pierre Honla
language : fr
Publisher: CreateSpace
Release Date : 2014-07-18
Strategies D Internationalisation Des Entreprises written by Jean Pierre Honla and has been published by CreateSpace this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-07-18 with Business & Economics categories.
De plus en plus d'entreprises internationalisent leur activité à l'étranger. Certaines depuis déjà quelques années, d'autres annoncent des projets qui vont se réaliser dans les prochains mois. Doit on y voit là, le début d'un phénomène d'internationalisation ? Dans le contexte actuel de développement des échanges internationaux, les entreprises sont confrontées à la concurrence des autres pays, mais peuvent aussi saisir l'opportunité de pénétrer d'autres marchés pour assurer leur croissance. La part de leur chiffre d'affaire à l'international est de plus en plus importante, d'où la nécessité d'une bonne maîtrise des techniques et stratégies du marketing international. L'internationalisation est un thème à la mode. La plupart des entreprises se sont lancées dans la course à l'internationalisation, poussées par la conviction qu'il s'agit d'une évolution inéluctable des marchés. Elle est souvent citée comme facteur d'accroissement de la pression concurrentielle. Elle a aussi été longuement étudiée sous l'angle des rapprochements interculturels et de l'organisation. Toutefois, afin de survivre l'entreprise doit continuer à innover. La plupart des entreprises agissent donc à l'international avec des stratégies adaptées et prédéterminé. L'objectif étant de gagner et conserver des avantages compétitifs sur le marché où elle opère, l'accord le plus parfait entre ses actions et sa clientèle peut être réalisé en étudiant ses clients et sa concurrence, mais aussi avec une bonne adaptation du mix marketing à l'international tout en tenant compte de la culture du pays cible. A l'heure actuelle, face à la recherche des prix les plus bas par les consommateurs, mais aussi du plus fort de profit par les entreprises. On constate que l'internationalisation s'impose à la plus part des entreprises. Cette démarche se caractérise principalement par la recherche d'une main d'oeuvre peu coûteuse et disciplinée, d'un environnement juridique favorable (réglementation peu contraignante du travail, des activités polluantes, etc.) Mais si l'internationalisation présente des avantages indéniables, elle inclus néanmoins des inconvénients. Internationaliser l'activité de son entreprise apparaît aujourd'hui souvent vital pour cette dernière, mais il n'est pas possible de s'engager dans cette dernière au risque de tout perdre, sans préparation minutieuse, à commencer par la recherche d'informations sérieuses, d'en constituer un ensemble cohérent à partir duquel s'organiseront les réflexion et les prises de décision. Au total, la difficulté à l'internationalisation se cumule à celle du démarrage, déjà intense. Le manager doit faire preuve de plus d'anticipation, de rigueur, de méthode. Mais parallèlement il sera sensibilisé sur les techniques de gestion, de management et de marketing. Mais la question que le chef d'entreprise doit se poser est : quel est mon marché cible ? Ou plutôt quel pays sera le plus avantageux pour que notre entreprise puisse réaliser des bénéfices ? Quel sera ce pays où elle se trouvera confrontée à moins de risques d'ordre économique, financier ou juridique ?
Internationalisation Strategies
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Author : G M. Chryssochiodis
language : en
Publisher:
Release Date : 1993
Internationalisation Strategies written by G M. Chryssochiodis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1993 with categories.
Internationalization Of Business
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Author : Richard D. Robinson
language : en
Publisher:
Release Date : 1984
Internationalization Of Business written by Richard D. Robinson and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
Internationalisation As A Process Of Strategy And Change
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Author : Henrik Agndal
language : en
Publisher:
Release Date : 2004
Internationalisation As A Process Of Strategy And Change written by Henrik Agndal and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with categories.
Internationalisation And Mode Switching
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Author : Uwe Sachse
language : en
Publisher: Gabler Verlag
Release Date : 2011-11-04
Internationalisation And Mode Switching written by Uwe Sachse and has been published by Gabler Verlag this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-11-04 with Business & Economics categories.
Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.
Internationalisation Strategies
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Author : George Chryssochoidis
language : en
Publisher:
Release Date : 1997
Internationalisation Strategies written by George Chryssochoidis and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997 with categories.
Internationalisation Of European Ict Activities
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Author : Huub Meijers
language : en
Publisher: Springer Science & Business Media
Release Date : 2008-04-08
Internationalisation Of European Ict Activities written by Huub Meijers and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008-04-08 with Science categories.
The internationalisation of information and communication has accelerated since the 1990s in Europe and worldwide. Taking a close look at the empirical analysis of competitive trade positions, trends in foreign direct investment and the internationalisation of research and development in ICT brings many new insights about the expansion in the EU’s most dynamic sector. Moreover, the analysis discusses case studies on key players in ICT and suggests major policy
Global Strategy And Innovation
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Author : Robert D. Pearce
language : en
Publisher:
Release Date : 1991
Global Strategy And Innovation written by Robert D. Pearce and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1991 with Research, Industrial categories.
Internationalization Of Firms From Economies In Transition
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Author : Mai Thi Thanh Thai
language : en
Publisher: Edward Elgar Publishing
Release Date : 2014-05-30
Internationalization Of Firms From Economies In Transition written by Mai Thi Thanh Thai and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2014-05-30 with Business & Economics categories.
This book is an essential resource for academics and students of strategic management, international business and business studies. It also has significant value for practitioners and policy-makers in that it will highlight important factors in a firm�
Internationalisation Of European Higher Education An Eua Aca Handbook
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Author : Academic Cooperation Association
language : en
Publisher: dr josef raabe verlags gmbh
Release Date : 2008
Internationalisation Of European Higher Education An Eua Aca Handbook written by Academic Cooperation Association and has been published by dr josef raabe verlags gmbh this book supported file pdf, txt, epub, kindle and other format this book has been release on 2008 with Education, Higher categories.
"Approaching the issue of internationalisation from an institutional perspective, and specifically designed as a source of information and references, this new handbook will be a valuable tool for any higher education institution. The handbook is published as a loose-leaf edition consisting of a basic edition and regular supplements (hard copy plus CD-ROM), all collected in a ring folder. A "must have" for those involved in developing and implementing internationalisation strategies and measures, including university executives and international office managers. It will also be an invaluable source of references for a larger group of policy makers interested in the internationalisation issue in a wider European context. The handbook focuses on the practical and operational key issues of relevance to European higher education, placing them in the context of global developments and overarching policy processes. In addition, it will facilitate the discussion regarding the goals of internationalisation at the institutional level and their implementation."--Editor.