Strat Gies Publicitaires

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Facebook Ads

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Author : Poncio Diego
language : es
Publisher:
Release Date : 2022

Facebook Ads written by Poncio Diego and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2022 with categories.

Vous avez une marque personnelle et vous voulez exploiter l'?norme potentiel de Facebook ADS? Vous vous approchez du monde des m?dias sociaux et vous voulez savoir comment vendre votre produit/service par voie num?rique? La mani?re de faire de la "publicit?" a chang?. Et il n'y a aucun doute l?-dessus. Que vous soyez une personne physique ou morale, et que vous souhaitiez vendre votre produit physique ou proposer vos services, vous ne pouvez pas vous passer du canal en ligne. Dans ce contexte, un r?le cl? est certainement jou? par le g?ant de Mark Zuckerberg, Facebook. Mais comment mettre en œuvre des campagnes Facebook efficaces dans votre strat?gie de marketing si vous n'?tes pas un expert en la mati?re ? C'est comme si vous aviez une Ferrari dans votre garage que vous aimeriez vendre mais que vous n'aviez pas les bons acheteurs ? qui la proposer. C'est pourquoi j'ai d?cid? de coucher sur le papier les 7 r?gles d'or pour optimiser et mettre ? l'?chelle vos campagnes publicitaires sur Facebook. Gr?ce aux conseils de ce livre, vous pourrez faire exploser votre ROAS et recevoir des revenus mensuels r?guliers. Mais regardons en d?tail le contenu de ce livre: - Explication d?taill?e de tous les types de SDA Facebook, des plus g?n?raux aux plus sp?cifiques. - Toutes les strat?gies publicitaires pour augmenter votre retour sur investissement. Vous pourrez vous adresser plus facilement ? vos clients cibles sans gaspiller d'argent. - Comment mettre en place une campagne rentable sur Facebook, de A ? Z, et comment la faire ?voluer. - Comment cr?er une publicit? avec une r?daction correcte pour toucher votre client?le cible avec un maximum de pr?cision. - Comment ?tudier le buyer persona. Vous d?couvrirez la logique que le consommateur utilise pour encourager la vente de votre produit ou service. M?me si vous ?tes un n?ophyte total dans le monde de la publicit? en ligne, et de Facebook en particulier, avec ce livre, vous serez en mesure de mettre en place votre premi?re campagne et de voir des r?sultats imm?diatement. Qu'est-ce que vous attendez ? Commandez votre exemplaire MAINTENANT et pr?parez-vous ? faire exploser votre Facebook Business Manager !

The Luxury Strategy

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Author : Jean-Noël Kapferer
language : en
Publisher: Kogan Page Publishers
Release Date : 2012-09-03

The Luxury Strategy written by Jean-Noël Kapferer and has been published by Kogan Page Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2012-09-03 with Business & Economics categories.

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.

Marketing Identities Through Language

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Author : E. Martin
language : en
Publisher: Springer
Release Date : 2005-11-30

Marketing Identities Through Language written by E. Martin and has been published by Springer this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005-11-30 with Business & Economics categories.

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Advertising And Promotion

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Author : George Edward Belch
language : en
Publisher:
Release Date : 2004

Advertising And Promotion written by George Edward Belch and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2004 with Advertising categories.

The Sage Handbook Of Advertising

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Author : Gerard J Tellis
language : en
Publisher: SAGE
Release Date : 2007-10-24

The Sage Handbook Of Advertising written by Gerard J Tellis and has been published by SAGE this book supported file pdf, txt, epub, kindle and other format this book has been release on 2007-10-24 with Business & Economics categories.

′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.

Revenue Management

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Author : Sheryl E. Kimes
language : en
Publisher: Now Publishers
Release Date : 2015-03-26

Revenue Management written by Sheryl E. Kimes and has been published by Now Publishers this book supported file pdf, txt, epub, kindle and other format this book has been release on 2015-03-26 with Business & Economics categories.

Revenue Management: Advanced Strategies and Tools to Enhance Firm Profitability provides an overview of revenue management (RM) and discusses approaches that firms can use to more profitably manage and define the ways in which they sell their capacity.

The Violence Of Modernity

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Author : Debarati Sanyal
language : en
Publisher: JHU Press
Release Date : 2020-03-03

The Violence Of Modernity written by Debarati Sanyal and has been published by JHU Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2020-03-03 with Literary Criticism categories.

The Violence of Modernity turns to Charles Baudelaire, one of the most canonical figures of literary modernism, in order to reclaim an aesthetic legacy for ethical inquiry and historical critique. Works of modern literature are commonly theorized as symptomatic responses to the trauma of history. In a climate that tends to privilege crisis over critique, Debarati Sanyal argues that it is urgent to rethink literary experience in terms that recall its contestatory potential. Examining Baudelaire's poems afresh, she shifts the focus of critical attention toward an account of modernism as an active engagement with violence, specifically the violence of history in nineteenth-century France. Sanyal analyzes a literary current that uses the traditional hallmarks of modernism—irony, intertextuality, self-reflexivity, and formalism—to challenge the historical violence of modernity. Baudelaire and the committed ironists writing in his wake teach us how to read and resist the violence of history, and thereby to challenge the melancholy tenor of our contemporary "wound culture." In a series of provocative readings, Sanyal presents Baudelaire's poetry as an aesthetic form that contests historical violence through rhetorical strategies of complicity, counterviolence, and critique. The book develops a new account of Baudelaire's significance as a modernist by dislodging him both from his traditional status as a practitioner of "art for art's sake" and from his more recent incarnation as the poet of trauma. Following her extended analysis of Baudelaire's poetry, Sanyal in later chapters considers a number of authors influenced by his strategies—including Rachilde, Virginie Despentes, Albert Camus, and Jean-Paul Sartre—to examine the relevance of their interventions for our current climate of trauma and terror. The result is a study that underscores how Baudelaire's legacy continues to energize literary engagements with the violence of modernity.

Publicit

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Author :
language : fr
Publisher:
Release Date : 1936

Publicit written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1936 with Advertising categories.

Advertising In Mena Goes Digital

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Author : Ilhem Allagui
language : en
Publisher: Routledge
Release Date : 2019-03-29

Advertising In Mena Goes Digital written by Ilhem Allagui and has been published by Routledge this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019-03-29 with Social Science categories.

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.

Literature As Document

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Author : Carmen Van den Bergh
language : en
Publisher: Brill
Release Date : 2019

Literature As Document written by Carmen Van den Bergh and has been published by Brill this book supported file pdf, txt, epub, kindle and other format this book has been release on 2019 with Literature categories.

Literature as Document considers the relationship between documents and literary texts in Western Literature of the 1930s and attempts to provide answers to the problematic nature of that relationship.