Strategien Und Methoden Zur Kundengewinnung Und Kundenbindung Am Beispiel Der Citibank Privatkunden Ag
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New Online Retailing
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Author : Gerrit Heinemann
language : en
Publisher: Springer Science & Business Media
Release Date : 2010-11-01
New Online Retailing written by Gerrit Heinemann and has been published by Springer Science & Business Media this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-11-01 with Business & Economics categories.
The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.
Debtor Nation
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Author : Louis Hyman
language : en
Publisher: Princeton University Press
Release Date : 2011-01-03
Debtor Nation written by Louis Hyman and has been published by Princeton University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2011-01-03 with History categories.
The story of personal debt in modern America Before the twentieth century, personal debt resided on the fringes of the American economy, the province of small-time criminals and struggling merchants. By the end of the century, however, the most profitable corporations and banks in the country lent money to millions of American debtors. How did this happen? The first book to follow the history of personal debt in modern America, Debtor Nation traces the evolution of debt over the course of the twentieth century, following its transformation from fringe to mainstream—thanks to federal policy, financial innovation, and retail competition. How did banks begin making personal loans to consumers during the Great Depression? Why did the government invent mortgage-backed securities? Why was all consumer credit, not just mortgages, tax deductible until 1986? Who invented the credit card? Examining the intersection of government and business in everyday life, Louis Hyman takes the reader behind the scenes of the institutions that made modern lending possible: the halls of Congress, the boardrooms of multinationals, and the back rooms of loan sharks. America's newfound indebtedness resulted not from a culture in decline, but from changes in the larger structure of American capitalism that were created, in part, by the choices of the powerful—choices that made lending money to facilitate consumption more profitable than lending to invest in expanded production. From the origins of car financing to the creation of subprime lending, Debtor Nation presents a nuanced history of consumer credit practices in the United States and shows how little loans became big business.
Electronic Marketing And The Consumer
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Author : Robert A. Peterson
language : en
Publisher: SAGE Publications, Incorporated
Release Date : 1997-05-06
Electronic Marketing And The Consumer written by Robert A. Peterson and has been published by SAGE Publications, Incorporated this book supported file pdf, txt, epub, kindle and other format this book has been release on 1997-05-06 with Business & Economics categories.
Creative marketers today visualize the importance that computer networks, television, radio, and cable will bring to the marketing world of the 21st century. While many electronic marketing applications--such as broadcast fax, telemarketing, and EDI--are well developed and understood in the context of business-to-business marketing, there is a gap in knowledge regarding the application of electronic marketing to consumers. Electronic Marketing and the Consumer fills that gap. Exceptionally comprehensive and current, this book includes a wide range of electronic marketing techniques, including direct response radio and television, and computers and the Internet. It also covers real-world cases and practical insights from the experiences of major consumer marketers such as Mary Kay Cosmetics and Dell Computer as well as expert advice on the future of electronic marketing and its likely impact on consumer behavior and society. Electronic Marketing and the Consumer is an invaluable resource for academics, researchers, and professionals in the fields of marketing, advertising, and communication technology.
Organizations
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Author : Danny Miller
language : en
Publisher: Englewood Cliffs, N.J. : Prentice-Hall
Release Date : 1984
Organizations written by Danny Miller and has been published by Englewood Cliffs, N.J. : Prentice-Hall this book supported file pdf, txt, epub, kindle and other format this book has been release on 1984 with Business & Economics categories.
On The Front Line
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Author : Stephen J. Frenkel
language : en
Publisher: Cornell University Press
Release Date : 2018-10-18
On The Front Line written by Stephen J. Frenkel and has been published by Cornell University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2018-10-18 with Business & Economics categories.
The importance of customer service is widely emphasized in business today. This book offers the first comprehensive analysis of the organization and dynamics of front-line work. The volume is based on a four-year study of over a thousand employees and eight leading companies in the United States, Australia, and Japan. On the Front Line reveals similarities and differences found in work environments—such as variance in authority relations and division of labor—as well as significant contrasts between management approaches used in Japan and those used in the United States and Australia. By examining how work differs among service, sales, and knowledge-based settings, it also shows how bureaucratic, entrepreneurial, and network forms of organization coexist in the informational economy.This seminal analysis of work in the service sector offers both a benchmark for consultants working with customer-contact organizations and valuable information for anyone concerned with the changing nature of work.
Private Wealth
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Author : Stephen M. Horan
language : en
Publisher: John Wiley & Sons
Release Date : 2009-01-09
Private Wealth written by Stephen M. Horan and has been published by John Wiley & Sons this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-09 with Business & Economics categories.
An in-depth examination of today's most important wealth management issues Managing the assets of high-net-worth individuals has become a core business specialty for investment and financial advisors worldwide. Keeping abreast of the latest research in this field is paramount. That's why Private Wealth, the inaugural offering in the CFA Institute Investment Perspectives series has been created. As a sister series to the globally successful CFA Institute Investment Series, CFA Institute and John Wiley are proud to offer this new collection. Private Wealth presents the latest information on lifecycle modeling, asset allocation, investment management for taxable private investors, and much more. Researched and written by leading academics and practitioners, including Roger Ibbotson of Yale University and Zvi Bodie of Boston University, this volume covers human capital and mortality risk in life cycle stages and proposes a life-cycle model for life transitions. It also addresses complex tax matters and provides details on customizing investment theory applications to the taxable investor. Finally, this reliable resource analyzes the use of tax-deferred investment accounts as a means for wealth accumulation and presents a useful framework for various tax environments.
Just Do It
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Author : Donald R. Katz
language : en
Publisher: Random House (NY)
Release Date : 1994
Just Do It written by Donald R. Katz and has been published by Random House (NY) this book supported file pdf, txt, epub, kindle and other format this book has been release on 1994 with Business & Economics categories.
An award-winning author penetrates Nike--a company of the future, a dream machine that seeks to redefine culture through the power of sports--to provide this portrait of Phil Knight, who pioneered the company from a two-man operation into a four billion-dollar corporation.
Customer Service
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Author : Andrew Sturdy
language : en
Publisher: Red Globe Press
Release Date : 2001-03-29
Customer Service written by Andrew Sturdy and has been published by Red Globe Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2001-03-29 with Business & Economics categories.
Aimed at students of organisation studies, human resource management and marketing, this text explores the real nature of customer service from different critical perspectives.
Cybergrrl
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Author : Aliza Sherman
language : en
Publisher:
Release Date : 1998
Cybergrrl written by Aliza Sherman and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1998 with Computers categories.
Aliza Sherman (a.k.a. Cybergrrl!) shows web-wary women the difference between the Web and the Internet, easy ways to get online, how to find great career and business opportunities and valuable online resources, and much more, in this jargon-free guide to cyberspace. "(Sherman's) mission is to empower women and girls through technology".--"Wall Street Journal".