T P Truy N Ng N N C Ngo I Ng I B N T A

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Consumer Behavior And Marketing Strategy

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Author : J. Paul Peter
language : en
Publisher: Irwin Professional Publishing
Release Date : 1996

Consumer Behavior And Marketing Strategy written by J. Paul Peter and has been published by Irwin Professional Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 1996 with Business & Economics categories.

This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.

Ancient Earthquakes

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Author : M. Sintubin
language : en
Publisher: Geological Society of America
Release Date : 2010-01-01

Ancient Earthquakes written by M. Sintubin and has been published by Geological Society of America this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-01-01 with Science categories.

"Ancient earthquakes are pre-instrumental earthquakes that can only be identified through indirect evidence in the archaeological (archaeoseismology) and geological (palaeoseismology) record. Special Paper 471 includes a selection of cases convincingly illustrating the different ways the archaeological record is used in earthquake studies. The first series of papers focuses on the relationship between human prehistory and tectonically active environments, and on the wide range of societal responses to historically known earthquakes. The bulk of papers concerns archaeoseismology, showing the diversity of approaches, the wide range of disciplines involved, and its potential to contribute to a better understanding of earthquake history. Ancient Earthquakes will be of interest to the broad community of earth scientists, seismologists, historians, and archaeologists active in and around archaeological sites in the many regions around the world threatened by seismic hazards. This Special Paper frames in the International Geoscience Programme IGCP 567 'Earthquake Archaeology: Archaeoseismology along the Alpine-Himalayan Seismic Zone.'"--Publisher's description.

Nature And History In Modern Italy

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Author : Marco Armiero
language : en
Publisher: Ohio University Press
Release Date : 2010-08-31

Nature And History In Modern Italy written by Marco Armiero and has been published by Ohio University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2010-08-31 with History categories.

Marco Armiero is Senior Researcher at the Italian National Research Council and Marie Curie Fellow at the Institute of Environmental Sciences and Technologies, Universitat Aut(noma de Barcelona. He has published extensively on-Italian environmental history and edited Views from the South: Environmental Stories from the Mediterranean World. --

Intellectual Property Enforcement

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Author : Xuan Li
language : en
Publisher: Edward Elgar Publishing
Release Date : 2009-01-01

Intellectual Property Enforcement written by Xuan Li and has been published by Edward Elgar Publishing this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009-01-01 with Law categories.

The enforcement of TRIPS-plus standards on Intellectual Property (IP) has become one of the most significant challenges for developing countries in recent years. This book is the first initiative linking IP enforcement and development, which fundamentally differs from the approach and perspective of developed countries. The editors encourage developing countries to address the emerging challenges in IP enforcement initiatives at various international forums, and to devise appropriate national policies and legislation on IP enforcement, in accordance with international treaties. The book examines the trend towards increasing global IP enforcement, recent case law developments, abuse of IP enforcement procedures, and provides strategic considerations and recommendations for developing countries. With an interdisciplinary approach Intellectual Property Enforcement will be a must-read for scholars, experts and students of international relations, government officials and negotiators and companies engaged in IP enforcement activities.

Atlantic Charter

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Author :
language : en
Publisher:
Release Date : 2009

Atlantic Charter written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 2009 with categories.

Ars 45

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Author : United States. Agricultural Research Service
language : en
Publisher:
Release Date : 1957

Ars 45 written by United States. Agricultural Research Service and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1957 with Agriculture categories.

The Surgical Clinics Of North America

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Author :
language : en
Publisher:
Release Date : 1964

The Surgical Clinics Of North America written by and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1964 with Surgery categories.

The New Century Italian Renaissance Encyclopedia

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Author : Catherine B. Avery
language : sr
Publisher:
Release Date : 1972

The New Century Italian Renaissance Encyclopedia written by Catherine B. Avery and has been published by this book supported file pdf, txt, epub, kindle and other format this book has been release on 1972 with Italy categories.

Europe After Rome

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Author : Julia M. H. Smith
language : en
Publisher: Oxford University Press
Release Date : 2005

Europe After Rome written by Julia M. H. Smith and has been published by Oxford University Press this book supported file pdf, txt, epub, kindle and other format this book has been release on 2005 with History categories.

The 500 years following the collapse of the Roman Empire is still popularly perceived as Europe's 'Dark Ages', marked by barbarism and uniformity. Julia Smith's masterly book sweeps away this view, and instead illuminates a time of great vitality and cultural diversity. Through a combination of cultural history, regional studies, and gender history, she shows how men and women at all levels of society ordered their world, and she allows them to speak to the reader directly in their. own words. This is the first single-author study in over fifty years to offer an integrated appraisal of all asp.

Conservation And Use Of Native Tropical Fruit Species Biodiversity In Asia

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Author :
language : en
Publisher: Bioversity International
Release Date :

Conservation And Use Of Native Tropical Fruit Species Biodiversity In Asia written by and has been published by Bioversity International this book supported file pdf, txt, epub, kindle and other format this book has been release on with categories.